Sofology - EnfieldAvis 

The in-store experience is really such a let down. The staff are either too pushy or over familiar, they don't really know anything useful about the products they're selling, and they don't have anything useful to offer... no fabric swatches to take home, no priority delivery, no discounts, nothing. They're just trying to upsell cleaning products. It's a bit sad and embarrassing that a bricks and mortar shop losing so much ground to online competition hasn't thought to improve the in-store experience AT ALL. They cynic in me thinks this is, however, deliberate, and the long game is to drive everything online to reduce cost, so making improvements to stores is a big waste of time and margin.

Asking for a review at this point, minutes after a purchase is also a really cheap shot I'd like to condemn, and suggest be reconsidered. The problems most customers will face are due to delayed delivery or purchases not standing the test of time. If Sofology really gave a damn about what their customers thought, and how happy they are, they would be asking them a year (or more) after purchase. The fact they're not, and asking someone with ZERO experience of the product or process they've just bought into, speaks volumes.

Now to the sofa itself. We've bought a Bellagio sofa and loveseat, they're the deepest and squishiest sofas we've found, and nothing else we can find in this price range compares. We want to curl up and cuddle and this sofa has that in spades. The available fabric choices are, however, extremely limited. Why a chain like Sofology can't introduce a more contemporary range of colours and fabrics that could be used across the wider range is beyond me. Further evidence of mediocre and out of touch marketing, product and management teams.

Being able to buy the sofa on 3 years interest free credit after a 10% deposit is a wildly good deal, I must admit. Even if you have the money to pay for it up front, don't. Keep paying over 3 years and it's Sofology that soaks up the cost of inflation, meanwhile you can keep your money in an account earning interest. By paying over 3 years you're probably saving the best part of 30-40% in real terms.

In summary, we only bought from Sofology becuase there was ONE sofa we liked, available in a couple of colours we didn't mind (none we loved), at an acceptable price. If we had more cash to spend we'd have gone elsewhere. The in-store experience was mildly off-putting at best, and incredibly cringe at worst (we went a few times to make up our mind). The website is also completely rubbish. No useful dimensions, only overall dimensions, which is like using black and white images to sell colourful paintings.

We were served today by sales representative Diana. She was very friendly, approachable, attentive, patient, knowledgeable and extremely helpful throughout our visit. She listened carefully to what we were looking for, took the time to explain the different options, and gave her honest opinions, which made choosing the right sofa much easier.
She also checked the correct spelling of my name and double-checked the address, contact number and email address to make sure everything was accurate. She explained the paperwork and credit agreement step by step, which made the process very clear and easy to understand.
She was not pushy at all, and we did not feel pressured to make a decision or purchase, which made the experience much more relaxed and enjoyable.
Diana provided excellent customer service, and it was a pleasure doing business with her.

Great value and the price in my range

Thank you Tom for the helpful service. You made finding our new sofa so much easier after a year of searching for the right one!

Diana was extremely good.

Very nice and kind staff.

Special thanks to Imi.

A big empty showroom, 2 staff members, both really friendly and helpful. The man that helped us, I can’t remember his name unfortunately, couldn’t do more. He was exceptional. Can’t wait for the new sofa to arrive :)

Joanna at Enfield was lovely and helpful.

Thank you, I’m excited to receive the finished product.

Jasmin

Amazing experience

Our sales advisor Tom was great!

Great service and help in selecting the sofas that worked for our room

Thank you so much she has been very helpful and friendly that made me and my friend very happy.

Very friendly staff member Fiza. Explained everything in detail and helped in finding the right product for us.

We ordered the paramount double seater reclining sofa. It took 12 weeks to be made and when it arrived it looked the part. A few months in we recline and the arm of the recliner snaps in two. We call sofology who tell us that a batch had been fitted with the wrong size arms on the recliners! We stated that this was completely unacceptable especially after paying over £3000 for a sofa! They said they would order a new recliner arm that would take 12 weeks to order! We asked for the other seat to have the arms re ordered as if it was a batch that has the wrong size it’s likely the other size is the same. They refused and said we basically had to wait for it to break! 6 weeks later it’s broken we called them saying we want store credit to purchase a new sofa as this sofa has not been made to the correct high standards they state , they refused. We have now got to re order the other arm and wait another 12 weeks for that side to be fitted. We were also mid sold a cleaning company it cost us £350 I think and we were told by the sales person we could get the sofa cleaned as many times as we want in the year we have it. When I contacted the company they said they are not a cleaning company and only clean the sofa if it has marks and spillages. All in all wouldn’t recommend sofology at all as the high standards you expect really aren’t what you get.

An excellent selection of sofas to suit a range of budgets. Tom at Sofology was extremely helpful and provided outstanding service, guiding us to the perfect sofa based on both our budget and how we plan to use it.

Very professional lady called Diana served me, she was so helpful and made sure I got the right sofa for my needs ! Diana explained everything about the sofas that I looked at which made my choice easier ! Thank you so much for all your help Diana. 😃

Store felt modern and stylish, great layout. Staff super friendly and very knowledgable.

Had a wonderful experience. We visited the Enfield branch and Tom was so helpful. He was warm and friendly with plenty of great advice.