Australian Centre for AI in Marketing (ACAM) Avis 

This course is incredible in so many ways. It’s expertly curated and entirely relevant to how we work and market today, and how we’ll work in the future. It exposes you to a wealth of industry experts, emerging trends and fresh insights, while pushing you to think deeply about the problems AI can help solve so you can become even better at what you do.

I highly recommend it to marketers at every level.

One of my biggest takeaways was realising that the audiences we market to now extend beyond people to include search engines and large language models. That changes how we need to build and manage our reputations, and I find that incredibly exciting.

The more hours you put into combing through the brilliant resources, the more you'll get out of it.

I’ve just completed the AI Ready course with ACAM and would recommend it to marketing leaders and teams navigating how to make meaningful use of AI.

With a rapidly expanding range of tools and applications, it can be difficult to separate genuine opportunity from noise. The course gave me the opportunity to step back from individual use cases and consider more strategically where AI can improve the way our marketing team works and the outcomes we deliver.

It also provided a valuable perspective on the governance, data and human oversight required to apply AI responsibly. The challenge is not simply adopting the technology, but developing the judgement to understand where it adds value, where it does not, and how to bring teams along as ways of working evolve.

A practical course that I have encouraged my wider team to undertake.

I’ve just completed the AI Ready course with ACAM and would definitely recommend it to other leaders and businesses trying to work out how to make AI genuinely useful.

I’ve been using AI for some time, but the course was a good opportunity to step back and think more strategically about how we use it, where it can create real efficiencies, and how we can bring our teams along with us.

What I liked most was that it was practical. It wasn’t about AI for the sake of AI. It was about looking at the work we actually do and asking: Could this be done better, faster or differently with AI?

It also reinforced something I think is important for leaders. AI adoption isn’t just about choosing the right tools. It’s about changing the way we work and being prepared to experiment, learn and adapt.

A worthwhile course and a useful investment of time for anyone who is serious about becoming more AI-ready.