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Alex Nixon Coaching (ANC) | Online Weight Loss & Fitness Coaching for Busy Women
Alex Nixon Coaching (ANC) is an online weight loss / fat loss, fitness, nutrition and behaviour change coaching business based in Bedfordshire, UK.
We help busy women, especially mums, lose weight, get stronger and feel confident again, without extreme diets, shakes or banned foods.
ANC was founded by Alex Nixon, a qualified Personal Trainer, NASM Certified Weight Loss Specialist, Behaviour Change Specialist and Nutrition Coach, who is also qualified in pre and postnatal nutrition and exercise. Since 2020, Alex has coached over 300 women online across the UK and around the world.
What makes ANC different
Alex grew up watching her mum go round the diet cycle (Weight Watchers, SlimFast, always starting again on Monday) and saw how it chipped away at her confidence. Now a mum herself, she built ANC to be the opposite: no shakes, no banned foods, no extremes, and yes, chocolate and takeaways are allowed.
Using Alex’s SIMPLE method (Start Small, Integrate Movement, Master Your Mindset, Plan Ahead, Lean Into Support, Evolve Your Habits), clients build sustainable habits one step at a time. Most importantly, they learn to break the all-or-nothing cycle and bounce back after a bad day or a hard week, instead of starting over every Monday.
And you’re never just a number. Even in group coaching, Alex checks in with clients personally, follows up on the goals they set and celebrates their wins. Many clients say it feels like a personal plan, backed by a community of women cheering each other on.
Our coaching includes:
Online group coaching programmes with a supportive community
Personalised calorie and protein targets
Home and gym workout programmes (gym, dumbbell or resistance band options, around 30 minutes)
A coaching app for tracking food, habits, steps, workouts and progress
Weekly live group coaching calls, recorded for anyone who can’t attend
Weekly check-ins and personal support from your coach
Step challenges, habit tracking and short educational videos on nutrition, mindset and exercise
An ongoing monthly membership, the ANC Community, for long-term support
Premium 1:1 online coaching upgrades available
Who it’s for
ANC is ideal for women who know what they “should” be doing but struggle to stay consistent, who are juggling work, children and everything in between, or who want to get back on track after having a baby. As a pre and postnatal qualified coach, Alex sets safe, realistic targets for new mums, including those who are breastfeeding.
Our clients love the ANC community: a positive, non-judgemental space where women support each other, with accountability that’s firm but fair and never guilt-driven.
Whether you want to lose weight, build strength, improve your relationship with food or simply feel like yourself again, ANC gives you the structure, knowledge and support to feel good, for good.
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I took part in Alex’s 8 week fat loss blueprint and lost 5.2kg! The plan was well structured with achievable targets each week. Each week there was a different focus with support and guidance throughout via a WhatsApp community chat with other girls! Every week there was a check in call to celebrate our wins of the week (however big or small) and set new commitments for the following week. The app is great and is synchronised with other fitness apps like my fitness pal and Fitbit/Garmin or Apple. Alex is a motivating online coach who is supportive and friendly - she always says trust the process even if the scales don’t match!
I found the programme so helpful to review my lifestyle and do step by step changes which I found easy to follow. After just 8 weeks I feel in control of my life again which is all thanks the Alex ANC. I would highly recommend the programme.
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