Amz Heroes Avis 

I haven’t been working with Laurence too long but have found the course to be interesting, informative and very well presented in easy to watch bite sized videos. Laurence assumes no prior knowledge which is great and I am already working towards listing my first product and feel like I know what I’m doing. Most importantly he is excellent at replying to emails and you really feel supported and hand held throughout the process.

Laurence is great person work with and learn from. The service he provides is really helpful. He really means it if you need help with anything you can text or email him at anytime of day and he get back to you quickly. He does it all by himself, from the researching, training and customer service! Thank you Laurence for all you help!

I had a great experience learning how to sell on Amazon with this company. The training was clear, easy to follow, and very informative, especially for beginners. They explained the whole process step by step, from product research to setting up listings and understanding how Amazon works.

The support throughout was excellent, and they were always available to answer questions and give guidance when needed. Thanks to their help, I now feel confident selling on Amazon and understanding the business properly.

I would highly recommend them to anyone looking to start or grow an Amazon business with Laurence. Very helpful and kind.

I have to say I was sceptical at the time as I have done courses similar to this in the past and they were very long winded and had to attend teams calls etc.

But what made this Amazon Heroes course standout to me was the fact that the course is pre recorded and you can go at your own pace and watch each individual section as many times as you want.

And if you’re stuck on anything you can just reach out to Laurence via email and 10 times out of 10 he answers your questions and helps you on your way.

I’m currently selling dog products on Amazon my brand is Furrly so you could check this out if you like. Just search Furrly on Amazon.it’s early days but I’m selling items IF YOU BUILD IT THEY WLL COME Overall excellent value for money and easy to follow instructions.

I came into Amazon FBA with very little real understanding of how the whole process worked, and I found the AMZ Hero’s course extremely detailed, informative and easy to follow.

The course takes you right from the beginner stage, where everything can feel quite overwhelming, through to understanding how to research products, source properly, set things up and start building an actual Amazon business.

What I appreciated most is that the course doesn’t assume you already know what you’re doing. It explains things clearly, step by step, and gives you a proper structure to follow, which is exactly what you need when you’re trying to get started.

Laurence from AMZ Hero’s has also been very good with personal support. Whenever I’ve had questions, got stuck, or not fully understood something, he has replied quickly and personally by email, which makes a big difference. It feels like there is genuine support behind the course rather than just being left alone with a load of videos.

Overall, I’d say AMZ Hero’s is detailed, practical and very beginner-friendly, with strong personal support from Laurence when needed. For anyone wanting to understand Amazon FBA properly and build from the ground up, it gives you a clear path to follow

Laurence's course was enlightening and engaging. With step-by-step instructions to guide through the process of set up, research and product source. The Product Finder tool is also an excellent way to begin researching products.
What is important to me is communication. Laurence responds in a timely fashion to questions raised by email, for which I am grateful.
I would be happy to recommend his course to those interested in starting an online business.
Paul

Do not go into business with Laurence, he has no morals. I suffered a terrible illness, he has no compassion, his attitude is about his money !! With that attitude .. he won’t go far

Didn't end up buying the course.

Looked through a lot of long videos to realise in the end that it was just another person trying to sell another course.

Should have started with that. Would have appreciated the honestly

I have suspicions that this company may be selling or sharing users’ data. I raised this under one of their Facebook ads, where the director confirmed they do not sell information without consent. However, he was dishonest about his advertising costs and avoided acknowledging my point about collecting people’s details for retargeting ads. He refused to directly address certain concerns and only responded to the points he thought he could argue, ignoring the rest.

I then reviewed the privacy policy and terms on the website, which clearly state that they may give your information to third parties “with or without compensation.” Although the policy did mention consent once, it was vague, and there’s no evidence anywhere across the website of any actual consent being requested. It simply states that by continuing to use the website, you agree to the terms and privacy policy — which, to my understanding, is not enough to qualify as valid consent for sharing data.

The policy also includes a clause requiring legal matters to be handled in Mississippi, USA. This is a direct breach of UK customer rights. If you’re a UK customer and have an issue with this business, I encourage you to raise it through a UK legal body such as Small Claims Court. That clause is unenforceable in the UK.

Regarding cookies, their privacy policy outlines the use of cookies for purposes like tracking — which, under UK law, is not allowed without consent. At the time I visited the site, there was no cookie banner present. One was added later, but I can’t confirm how it functions or whether it affects anything. While I don’t have direct proof that tracking cookies were being used without consent, the way their policy is written, combined with the changes they made after I raised concerns, raises serious doubts.

After I raised these issues and mentioned a potential ICO complaint, the company:
• Blocked my Facebook account
• Took down their Facebook ads
• Updated their privacy policy (though not all issues appear to be fixed)
• Added a cookie banner

All of this is documented — I have proof of their previous policy, the absence of a cookie banner, and screenshots of all changes.

They have now re-uploaded their Facebook ads.

After this, I received a “cease all communications” email from Laurence Daniel Britten, the company director, accusing me of:
1. Causing distress
2. Circumventing a blocked account
3. Writing fraudulent reviews
4. Exposing private information

To clarify:
• Private information: The only name mentioned was Laurence Daniel Britten, who is publicly listed on Companies House as the director of AMZ Heroes Ltd. This is public information.
• Distress: I sent a few emails stating what I intended to do, including mentioning the ICO. None were threatening or dishonest. The only follow-up that could be interpreted as distressing was my message pointing out that I noticed the ads had been taken down.
• Circumventing blocked accounts: I did not use any alternative accounts. I viewed the Facebook ads through the public Facebook Ad Library, which anyone can access while logged out.
• Fraudulent reviews: I wrote two separate reviews based on different points. I did not try to pretend to be two different people. However, I understand this violates Trustpilot rules, so I’ve taken the second review down.

The company has also claimed to be a “7-figure business,” yet their latest filing on Companies House showed income of £655k, reduced to about £550k after liabilities. That alone raises questions about misleading claims.

The website also previously used a countdown timer for the course, which I can no longer find. The director admitted this was added because it helped with conversion rates. To me, this seems like a pressure tactic and could be considered misleading — especially when used to push users into making quick decisions or handing over data.

As for the reviews:
• They didn’t begin collecting reviews until 2023
• Reviews often come in sudden bursts of 10–20 within 1–2 days, followed by long gaps
• Many are written in a similar format, frequently mention the director by name, and contain generic praise
• Very few describe actual use of the course or real outcomes
• The only review that gives a proper user experience appears to be the only 1-star review

Response on reply:
This is a verified review which I have sent to trustpilot where I have accessed their content. This is why I’m verified. Just read how similar these reviews are to determine for yourselves. Most legit services like this will have plenty of 1 stars. Laurence has continued to try and get my review removed several times with failure. His ‘personal info’ he’s referring to is public information as he’s the director of the company. Also, I have proof of no cookie banner which is a breach.

Amzheroes is so clear in the way he teaches us step by step. He unlocks every golden hack I can’t appreciate it enough. Thanks so much azhereos I highly recommend his course. I’ve already suggested it to my friends

Still haven't got a reply back about payments, please reply to my latest email.
Thank you.

It was a very good course, but you need to spend a lot of money before you can make money. So I thought I carry on taking the course and keeping the course for later date when I am able to find money to buy products, the labels, etc..
Yes, people can make serious money out
of this, but when you have nothing in the bank, it's a very expensive course to go on and the outlay too!

A superb course well written and easy to understand. Our Amazon business has gone from strength to strength. Glad we invested in this course with so many helpful tips

Recently started Laurences Amazon course, so far everything is good, clear and easy to follow. The course is quite engaging and well structured.
Even for someone new to the subject like me, everything is easy to understand and feels already learning a lot without being overwhelmed. Laurence helped me initially to find product and i already made couple sales, which is big encouragement.
Laurence is quite approachable and helpful, which makes a huge difference in feeling supported as I learn.

It’s given me a platform and helped me to understand how Amazon works with the support and help from Lawrence.

I highly recommend this course to those that are starting on there journey of business as the course helps you to truly understand how eccommerce marketing works.

Thankyou Lawrence for your guidance and support especially on my journey to entrepreneurship.

As it’s helped me to launch out my own products in gadgets which I believe Amazon heroes has been the start of getting the success I want to achieve. 

I recently had the pleasure of taking Laurence Britten’s Amazon Scout course, and I can confidently say it has been a game changer for me as an aspiring Amazon seller. I was initially skeptical about diving into the complex world of Amazon FBA (Fulfillment by Amazon), but this course provided me with the guidance, confidence, and tools I needed to get started successfully.

Benefits that make a real impact:

1. Clear Step-by-Step Guidance: The course breaks down the entire process of finding and launching profitable products on Amazon. Laurence’s methodical approach made what once felt overwhelming seem entirely manageable. Every lesson builds on the previous one, creating a smooth learning curve.

2. Invaluable Market Insights: One of the standout aspects of this course is the emphasis on in-depth market research. Laurence shares his proven strategies for scouting profitable niches and avoiding overly saturated markets. This has saved me from potential mistakes and helped me identify promising product opportunities with high demand.

3. Real World Case Studies and Examples: Laurence goes above and beyond by providing actual case studies from his own experiences and other successful students. Seeing these real-world scenarios play out was incredibly motivating and demonstrated that success is achievable.

4. Actionable Tools and Resources: Amazon Scout isn’t just about theory. The course comes packed with useful tools, worksheets, and software recommendations that made researching and analyzing potential products much easier. These practical resources allow you to hit the ground running as soon as you complete the lessons.

5. Personalized Support and Community Access: Perhaps the most valuable component of Amazon Scout is the sense of community it fosters. Laurence and his team are actively involved in providing feedback and answering questions, making you feel like you’re never on your own. Plus, the community of like minded learners helps you stay motivated and accountable.

If you’re serious about building a successful Amazon business, Amazon Scout is a must take course. Laurence Britten’s expertise, combined with the practical tools and supportive community, provides everything you need to get started on the right foot. Thanks to this course, I feel equipped and excited to take on the Amazon FBA (Fulfillment by Amazon)

I would like to highly recommend this course, the back up is on point, it actually got me to start putting all the things in place, more than enough info is in the course, you just have to go through it a few times and put it into practice

Garfield Saunders

I recently completed the Amazon course created by Laurence and was thoroughly impressed by the quality of content and structure. The course covered everything from product research to optimization and marketing strategies, all presented in an easy-to-understand format. The instructor's expertise was evident, and I found the real-world examples particularly helpful. Since completing the course, I have made a decent passive income through sales and now feel much more confident about selling on Amazon and implementing the strategies learned. Highly recommended for anyone looking to get started or improve their Amazon business!

I signed up for another similar course, but by far, AMZ Heroes' training is significantly better, and I would highly recommend it.

Just wanted to say I have found the Amazon course extremely informative and helpful. I am now nearing the point of product release onto Amazon, following the course content, and I feel confident. The lessons are delivered in a very clear and methodical manner, they were easy for me to work through.

I've messaged you a couple of times and you've helped immediately and I've felt supported through this process, which is, to me, priceless.

Quality....The best

Amz Amazon Training: This course is concise, and easy to follow. Can be easily understood by anyone who cares to learn and implement it. I was very intimidated by the prospect of selling on Amazon but as I followed it, my fear disappeared. I could source on Alibaba with peace of mind because of the information I got from this training. Thank you that I am now an Amazon seller. If I could do anyone else can easily do it. I recommend it to anyone no matter where you are in life.
Scholastic