Unethical business model - Don’t be fooled!!
A few years ago, I started seeing a lot of Instagram reels with the same message: go from stress and burnout to financial freedom, more time, and a better life by working just 1–3 hours a day.
I got curious and clicked in. The feeds were full of travel, luxury, and big income claims. It looked easy, but it was hard to understand what was actually being sold.
After a short time, I received DMs. They asked about my life, goals, and what I wanted, before quickly steering the conversation toward a “solution.” To get more insight, I was told I had to pay for access, which I did.
The content started with mindset and detailed mapping of my fears, goals, and “pain points.” With a background in business and marketing, this felt like information that could be used to sell me further.
Only at the very end did it become clear what this actually was: Enagic, Kangen water machines.
To participate, you have to buy in yourself. Around $8,000 for one machine, up to $18,000–$20,000 for packages. From there, the model is to sell to others.
I was also invited into a community called “Become the Change,” with constant posts about new buyers, sales, and rankings. It creates a strong sense of momentum and success, but also pressure.
For me, this raised serious questions. Is this really a path to financial freedom? And who is actually taking the risk?
I did more research and found a lot of criticism and stories from people who spent significant amounts of money without earning it back. A Norwegian business newspaper, Dagens Næringsliv (DN), has also covered this model and describes a similar pattern, including cases where people are encouraged to finance purchases with loans.
I am not saying no one makes money. Some do. But what is shown publicly is the top. Not everyone who buys in, tries, and ends up with little or nothing.
I chose to walk away.
If you receive messages like this or see this type of content: be critical. Understand what is actually being sold, what it costs, and who is taking the risk.