Bomurley Avis 

Before I started the program I was constantly exhausted and never happy with the person I saw in the mirror. I had just had twins and was feeling overwhelmed with the thought of trying to lose weight and get in shape on top of taking care of 3 kids under two, work full time, and take care of my home. It just seemed like an impossible feat. Then I found this program and it changed everything. They work to fit your schedule, no matter how busy, and they are always there to encourage and push you when you need it most. Since starting the program, it has helped me change my mindset from all or nothing to one day at a time. No longer does one failure or setback determine every day moving forward. This mindset change has helped me to lose 10lbs, a few inches all around, and build my strength and stamina in just one month. And that's just the beginning! These are all things I have been struggling with for over a decade and I am finally seeing change both physically and mentally. To anyone who is on the fence about the program, I would say to just take the step to find out what's it about. I was hesitant because I have a history of not sticking with diets, workouts etc. But then I talked with a real person about my struggles, what I wanted to accomplish, and how I've held myself back. Instead of judgement I received encouragement and positivity. This program is worth the leap of faith. It has already changed my life for the better and I am still going!

I paid a lot of money and was pleased with some resources. It's all up to you in the end. I found out diet and body needs and realized that I have to do it, having a phone call to encourage me every other week is helpful but not a magical way to lose weight. I believe the price of $3200 is outrageous for the service.

I loved working with John - I did a four-month program with him, and not only hit my goals (down multiple sizes, several inches, 20 pounds lost and composition improved!) but also felt the mindset shift it takes to make the changes permanent. I liked that he'd change up my workout routines regularly to keep them interesting and fresh, and he was quick to update things when I had scheduling / life conflicts to help me stay on track even when things were busy and complicated. He was also very encouraging and helped answer my questions, especially as I was off-boarding and needed help with the "future state" planning to go solo. He also had good recs when I was looking for equipment, food options, etc. to upgrade my process. Highly recommend!

One warning I have is that this is an expensive program compared to some options in the industry, so go in prepared! If the cost had been lower, I would have stayed on for the perks of the training app and such, but I didn't need the level of support anymore and couldn't justify the continued spend.

Personalized plan for my nutrition and exercise.
Accountability to my coach who gives important input for consistency and continued results. Down 32 pounds in 8 months.

I honestly don’t know why someone would give Bo Murley Fitness LLC a 5-star review. Maybe their experience was different, but once you read what I went through, you might think twice before signing up.

I first found Bo on Instagram and set up a call. The call went fine, but afterwards he immediately pressured me to pay for his program — $2,900 for 4 months. I ended up taking out a loan through Affirm (which turned into a whole other nightmare).

At first things seemed okay, but by month 2 I ran into medical and financial hardships. Bo only offered me “credit” for the program, which I couldn’t take. That’s when I looked closer at the contract. Article 1.1 clearly states Bo Murley Fitness would provide a training, diet, and nutrition plan. The training plan was there, but the diet/nutrition plan was not. I was logging meals, but had no idea how many calories I should be eating. I even contacted Trainerize (the app he uses) and they confirmed what a proper nutrition plan should look like. My account never had one.

I disputed this with Affirm, but they kept siding with Bo, even though failure to provide the nutrition plan was a direct breach of contract. After my first dispute, Bo breached the contract again by revoking my access — Article 3.1(e) says access can only be revoked if the client doesn’t pay. I paid in full through Affirm, so that was a second breach.

After multiple disputes and being ignored despite having solid evidence (screenshots, emails, recordings), I finally escalated it to the Attorney General and the CFPB. Only then did Affirm finally rule in my favor and refund me.

Please don’t fall for this. Bo pressures people into joining, but he’s not even the trainer — he just puts you with someone else. To me, this felt more like a money grab than an actual coaching program. Go local, pay for a trainer you can actually talk to, and avoid Bo Murley Fitness LLC at all costs.

I can't thank this program enough! I am down 20lb which is just the start of my journey! Not only was my coach John very understanding, but kept me accountable for myself, taught me different workouts that work with my lifestyle, helped me find & recognizing foods that help me feel full but not bloated how I felt before without completely changing foods we currently eat or completely change my lifestyle. Just adding to it & nake slight changes for the better. First time trying a weightloss journey where I received compliments from my husband about my weightloss! Teaching or reminding me that life will always throw me curve balls but to take that time to deal with those things first & then get back on track as during my journey I lost my mother & was a tough time & just his checking in & patience helped me get through & push through & get back on track. For this I will be forever grateful!
Checked in on me each week with even just the little Happy Monday & how's your week going? Down to earth, compassionate & made me feel like I was heard with questions & concerns.
Thanks again John!

Bo Murley aka AlphaHer has provided me with not only some great workouts, but have helped with nutrition as well. My coach is John who is fantastic and so down to earth. Gives great advice consistently. I am currently down 25lbs and have added great habits to my everyday life. I have had coaches through other programs and this one is the best! Thanks John and Bo! 💪

This program has truly changed the way I show up for myself.

Before starting, I struggled with consistency and accountability. I knew what I should be doing, but staying committed over time felt hard, especially with a full life and lots of competing priorities.

Since joining, I’ve seen meaningful results that go far beyond the physical. I have more energy, feel stronger, and have built healthy habits that actually feel sustainable. I’m moving my body regularly, making better choices with confidence, and feeling more aligned with my goals than I have in a long time.

What makes this program different is the coaching, structure, and support. It’s not about perfection. It’s about progress, mindset, and learning how to keep promises to yourself. I feel encouraged, challenged, and supported every step of the way.

If you’re on the fence, I’d say this: don’t wait. Investing in yourself is always worth it, and this program delivers.

I had the initial call with Bo Murley and was set up with Kadie. She has been great! She adjusts my workouts and calories based on my feedback. Weight loss has been very slow, but consistent. The plan is to lose weight slowly so I can keep it off. I am one month into the program and am very happy with my coach.

Bo Murley Fitness is amazing! John is knowledgeable, motivating, and truly invested in his clients’ success. Every workout is well‑planned, challenging, and tailored to individual goals and fitness levels. He creates a positive, welcoming environment that keeps you motivated and accountable. I’ve seen real results and feel stronger and more confident thanks to his guidance. Highly recommend Bo Murley Fitness to anyone looking for quality training and real support!

This is the first program I worked with that combined the physical, nutritional, mental and emotional to support me to becoming the healthiest version of myself. I have maintained a 45-pound weight loss, multiple sizes down while connecting and rewiring the mental and emotional triggers that previously sabotaged my physical and nutritional goals. I have tried many other programs in the past and this is the first time I have experienced long term change for the better that my friends, family and even primary care physician notice. I highly recommend the program to any women who is truly ready to invest in herself.

You get what you pay for, you also get what you put into it. Bo has created a safe place for women to learn and achieve their health goals. It's not easy, but it's worth the work. I got personalized one on one attention for both food & exercise. This is program for people willing to make lifestyle changes.

I have been with this program for 2 years. Within my first year, I lost 30 lbs. The second year I got my goal.
You get your own personal coach with workouts tailored to your needs. They will also work around your schedule or if you have an injury. I highly recommend this program.

Did the online survey thing and immediately got a text claiming to be from Bo himself. The conversation started off feeling normal, then it started to feel like pre-loaded questions in a bot. So I tested it.. I was texting with a bot when I thought I was talking to a person who was going to help. There is also no safe way to lose 100lbs in a month. There is also no mention of the cost anywhere. This little experience made me feel used and scammed.

Bo Murley Fitness program advertises as a program that teaches you maintainable diet. Their quote is: “How to get results with ZERO food restrictions, INSANE workouts, or BS supplements!”

I had the misfortune to pay a lot of money to enter this program coached by Bo Murley (actually I was coached by Seth Scrimo). Bo wasn’t present in my program other than the purchasing call.

My assigned coach Seth Scrimo started me with a maintainable lower calorie intake that, after a brief period of adjusting, my body well adapted to. As the weeks passed calories were further decreased and I followed all instructions by coach. I am not sure if my good self-discipline invited this but my calorie intake kept getting lower and lower. Going into month 3 of the program my  daily calorie allotment was 1500calories.  At that moment I am a 6’2” tall (188cm) male with around 210lbs (95kg) going to the gym 6x a week.

I should note at this point in the program I was supposed to start increasing calories to see what is mine maintainable food intake to stop further loosing weight. This was advertised but never happened.

Even though I complained on many occasions this low calorie number is not maintainable (it doesn’t match my desired lifestyle or fitness goals), my feeling of anger, low energy, tiredness for standard daily activities - Seth kept pushing to continue with this dangerously low calorie count for another 3 weeks (after already barely maintaining it for 2 weeks). In this moment I had a break down and said ENOUGH.
I felt constant anger (not just annoyance, but raging-anger), low energy and malnourishment (I would break my low calorie diet to ‘binge eat’ eggs. Not cookies, but eggs).
This was all great to Seth and all he kept repeating was: “You’ll be great, don’t worry, just push through it”.
6 weeks of feeling bad and unhealthy. Constant promise it will ‘somehow’ be better. At the point I said enough, I felt so desolate it didn’t make any sense that I could possibly feel good later. Only worse. It went way way too far for too long. 

I was coached into developing an eating disorder. After I finally said ENOUGH I had trouble adjusting back to food. This lasted for a few days (I cried while eating, making peace that I need to eat food & have enough calories to normally function).

I never gave any reason to be coached into this insanely restrictive diet. I am healthy, with relatively healthy habits but wanted to work on my overall eating lifestyle. While at the same time I did repeatedly say that I do not want this low calorie goal ("I am not feeling healthy", and "I can’t maintain this low calorie intake as a lifestyle" - taking my fitness habits and body height into account).

After realising Seth is completely disregarding my feedback, I took my complaint to Bo Murley. On a few different occasions. Never any response. I had to remind him to reply to me. After I finally successfully scheduled a call and tried to have a conversation with him he did nothing. He said that I should’ve told him sooner… :( Even though I told him as soon as I became aware of it and after trying to talk to him for 17 days, and I was still in the program. 

My goals and health were completely ignored.
And then my complaints were ignored.

So here I am now posting this review. Be warned. This is definitely not a quality 1-on-1 experience, even though you will pay for it (I was quoted $2500, agreed to pay $1800).

There were many red flags along the way: Bo told me on the sales call I get 5 months of coaching (turned into 4 without any explanation), my coach Seth Scrimo didn’t talk about or set any specific or realistic goals (instead kept pushing his own agenda even after I told him enough), and general lack of organisation of material and flow of the program.
I came to Bo via a recommendation from IG of Laura Lambe (she had great info on dieting but doesn’t work with men). So I thought maybe Bo is just new at this and needs to get a grip on things. But Bo’s attitude when bringing my complaint to him was to completely ignore it. I can’t justify that.

I find there are many other 1-on-1 coaches that teach calories, movement and everything else that Bo Murley Fitness is advertising. There are way, way better ones out there. Just keep searching for a little bit more. You’ll find someone good.
Good luck.