HonestBrands Avis 

Fabulous course, brilliant and real life coaches, and community and coaches super supportive and always updating courses as the industry changes. So much value from this course and so much better than what other people offer

I joined Honest Brands in June 2025. I’m based in Australia, and honestly the course was just… average.
The content is very basic. It explains things on the surface, but it doesn’t go deep enough to help you actually solve real problems. A lot of it feels like “here’s what you can do”, but not “here’s exactly how to do it, step by step”.
They talk about things like 1-on-1 coaching, weekly calls, a strong community, and a launch guarantee, plus guidance on product research, sourcing, and launching. But in my experience, the support wasn’t there when I needed it, especially because I’m trying to run this from Australia.
The Discord community is not solid. I’ve seen many members ask serious questions and get no replies. Same thing happened to me. Half the time you’re just stuck waiting, and you end up figuring things out yourself anyway.
The biggest problem is there’s no proper roadmap for someone starting from Australia but trying to sell in the UK. When I asked where I should start, I didn’t get a clear plan. And once you start spending money, every step has another obstacle.
I had Amazon verification issues more than 10 times, and it was exhausting. It cost me time, stress, and money.
I also made a human supplement with no experience before. And this is where the course really disappointed me. There were no clear instructions on:
how to create a human supplement properly
how to find a good supplier and what to check
how to talk to suppliers (what questions to ask, red flags)
what laws and compliance steps apply to supplements
I spent about $4,000 AUD on the course and around $6,000 AUD making the product. So I’ve lost about $10,000 with very little real support.
I’m not saying I’m perfect, but the course is nowhere near what I expected for the price. Alex (the mentor/youtuber) advised me to start in the UK while living in Australia, but if I knew it would be this hard and expensive, I would never have done it. Starting in Australia would have been way easier.
If they want this to be worth the money, they need a proper roadmap, a real supplement step-by-step guide (compliance, labels, claims, testing), and a better support system where serious questions actually get answered.

I'm sorry for saying that you guys are scammer, I actually landed here form an other creator who scammed me. I don't really know how that happened.

For you guys: This group seems to be legit.

My experience with honestfba.com was very disappointing. The overall quality felt low and poorly produced, and it did not live up to the expectations set.

In addition, I encountered negative interactions with staff, which made the situation worse rather than resolving concerns professionally.

The website itself also raised red flags, multiple broken links (socials etc) and what appears to be low-effort, AI-generated content that didn’t feel authentic or well thought through.

Based on my experience, I would not recommend this service. Please stop abusing report functions to removed honest feedback and leave only AI generated ones.

Initially, I hesitated to join this community because I feared it might be a financial trap. I spent a long time reviewing feedback to determine if it was legitimate, just as you might be doing now. Thankfully, I decided to go for it. For the past two to three years, I’ve wanted to launch something but was uncertain about where to start and worried about financial loss. Now, I’m thrilled with my investment and am just a few months away from introducing my first product, a UK-based supplement. The course offers a wealth of information, and the community support is outstanding. Everyone, especially the organizing team, is incredibly helpful. Many participants have developed impressive brands and achieved substantial sales. Whenever I have a question, it’s addressed swiftly, and there’s always someone ready to assist.While I cannot guarantee my first product will generate income, the invaluable skills I've acquired are worth the investment. Without joining, I would probably still be stuck in a cycle of indecision.

From initial consultation call to getting set up , Honest Brands have been fantastic.
Highly recommended for anyone looking to get going.
The community is excellent and all coaches and everyone associated with Honest Brands are great to deal with and answer questions or problems promptly.
Highly recommend

Joined the community in August and it has been such a fun journey so far, now I'm about to launch my first product. The course is great and it teaches you everything from zero, but the real gold mine is the Discord group, everyone is super helpful. Before purchasing I waited 10 days because I thought this was a scam, unfortunately fake internet 'gurus' have ruined it for legitimate brands like HonestBrands. I can't say enough good things about HonestBrands - been the best investment I ever made.

I’ve learned so much since joining the community! Whether you’re full of ideas or struggling for inspiration but still want to build your own brand, this is exactly the place to be. Highly recommend!

I have now launched my own supplement brand and it’s looking great 😊 very exciting times ahead.

I've been a member of this group for a little over a year. I'm about to launch my second product and if it were not for the coaches, constant guidance and encouragement, and depth of knowledge among other members, I would have very likely thrown in the towel. E-commerce is insanely difficult to master on your own, no matter how many "gurus" you follow, how many books you read, or how many YouTube videos you watch. Everybody needs help in their journey and if you're serious about putting in the time and effort to succeed, this is the place to do it.

Really great community, there is a ton of info and support within the course modules as well as the numerous weekly live calls.

Always up to date and relevant information, and the HonestBrands team are always there for any questions and are happy to help.

Joining Honest FBA is the best e-commerce move I've done in 5 years. These guys are incredibly knowledgeable and the amount of experts in their respective fields that provide live sessions is amazing. We had experts from compliance, marketing, Shopify, PPC, etc.
The value is incredible and they literally guide us from idea creation to product launch, inputs on PPC, marketing , branding, shipping, etc.... you got it all.
The community on discord is also super tight. We support, motivate, help each other and this is priceless.
Tom, Alex and Janson did an amazing contribution to the FBA world by putting this programme, course and community together.
Love it!

Great community, excellent support. No BS just straight and honest coaching to help you achieve your goals. There isn't a question they won't answer and the founders are actively involved sharing experiences, giving advice, and providing support. A+ super transparent experience.

From the initial meeting when I decided to go ahead with the course I have found all the Honest FBA team to be straight up, direct and VERY knowledgeable. I'm 6 weeks into the course and the progress I've made has been amazing - it's not a magic wand, you have to apply yourself and put the work in. But if this is something you want to do then personally can't recommend these guys enough, they know their stuff and if you want to sell on Amazon/TTS/shopify and/or start a brand then the Honest FBA team will help you get there - there's also a really great community which is super friendly and everyone helps each other out which is great for accountability and support. Can only speak for myself but so far it's been brilliant and 6 weeks in I've already got my own company set up and working on launching my first product.

I joined HonestBrands earlier this year and honestly it’s been a great decision. The resources and mentorship are excellent, but just as valuable is how it keeps you motivated to keep moving forward and actually take action.

What I’ve found especially helpful is how they’re always updating their advice to keep you up to speed with the latest trends, strategies, and tools. It saves you a lot of time compared to trying to figure everything out on your own. The Discord community is great too. People share what’s working for them and if you run into any problems you’ll get helpful answers straight away.

I didn't sign up to this community straight away because I was worried about losing my money and I repeatedly looked over the reviews trying to gauge if it was a scam like I'm sure whoever is reading this is doing the same.

However, I am so glad I did. I've been aiming to start something for the last 2/3 years but never have since I was stuck on what to start and if I'd lose all my money. I'm so glad I invested my money into this now and I'm a couple of months away from launching my first product, a UK supplement. The course you follow is very informative and the community is even better. There's loads of help from all in the community and especially the team running it all. There's many in the group with amazing brands that have done very many sales. Any question is always answered quickly and someone is always there to help.

Not to say my first product is going to make any money but the skills I've learnt along the way is what we're paying for, something I would still be procrastinating now if I hadn't joined.

Brilliant community full of like minded people willing to help one another. I am about to launch my first product and can safely say this would never have been possible without the guidance of those in the community. The group is full of experts who will help with design, sourcing and advertising, a full end to end solution.

Great coaches and the support provided is unlimited. I would go straight to Honest Brands if you want to get into e-commerce!

As someone who toyed with the idea of HonestFBA for years, my only regret is not joining sooner frankly. There is a lot of BS out there on the internet - and I understand that can make people skeptical, I was one of them. But as I've gotten to know the team and the content of the community (calling it a course feels disrespectful to what you actually get) I regret not joining sooner. The community is run by actual entrepreneurs who have businesses outside of HonestFBA which helps. There's a lot of people who peddle education these days without being in the trenches - these guys aren't like that. I've loved my time so far, it was worth the money, and I look forward to the future.

I’ve known Tom and Alex for a few years and they are up there with some of the most transparent people when it comes to E-Commerce. They are very open and transparent guys and the Honest FBA Community is the best community I’ve been a part of when it comes to E-Com. The course is comprehensive and covers every aspect of Amazon FBA and dips into ever evolving TikTok and Shopify strategies.

Highly recommend the course and the community!