JOOLS By Jenny Brown Avis 

Independent. Family-Owned. British Jewellery Since 1998.

JOOLS by Jenny Brown is an independent, family-owned British jewellery business with more than 25 years of experience in jewellery, design and retail.

Our story began with British-born Jenny Gliksman and her Peruvian-born husband, Poldi. After spending many years living overseas, predominantly in Africa, Jenny and Poldi returned to the UK and established their jewellery business in 1998. Their international experience, together with Poldi's South American heritage and background in jewellery and design, helped shape the distinctive style and approach to jewellery that remains at the heart of the business today.

In 2002, Jenny and Poldi opened their jewellery store in Wilmslow, Cheshire, showcasing their own designs alongside collections from other independent jewellery designers. Their distinctive silver and cubic zirconia jewellery quickly became a customer favourite and, as the business grew, JOOLS by Jenny Brown® was established as a dedicated jewellery brand.

Since those early days in Cheshire, JOOLS has grown into an established British jewellery name, with collections supplied to independent jewellers throughout the UK and stocked by John Lewis for more than 20 years. We are proud that relationships built over many years have helped establish JOOLS as a trusted name for beautifully designed, high-quality jewellery.

Today, our collections include 925 Sterling Silver, 18ct Gold Vermeil and beautifully cut AAA Grade Cubic Zirconia, alongside a growing collection of fine jewellery featuring laboratory-grown diamonds. From our signature Bubble Rings and sparkling tennis jewellery to contemporary earrings, necklaces, bracelets and bangles, our focus is on creating jewellery that looks and feels special while remaining accessible and easy to wear every day.

Quality has always been central to JOOLS. We carefully select the materials, finishes and stones used throughout our collections, combining contemporary design with the craftsmanship and attention to detail we believe good jewellery deserves.

Although the business has grown considerably since 1998, we remain proudly independent and family-owned. Being a smaller, flexible company allows us to offer the personal service and attention to detail that have been part of JOOLS from the very beginning.

All of our jewellery is held in stock here in the UK for fast and reliable delivery. Every order is carefully selected, individually checked and beautifully packaged before leaving us, and our team is always available by phone or email should you need advice or assistance.

We are continually developing our collections and introducing new designs throughout the year, but our philosophy remains as important today as it was when Jenny and Poldi first started the business:

Beautiful jewellery. Quality materials. Exceptional value. Personal service.

JOOLS by Jenny Brown® — British jewellery with a story, designed to be worn and loved every day.

Every piece of JOOLS jewellery comes with a 12-month manufacturer guarantee, giving you added confidence in your purchase. In the unlikely event of a manufacturing fault, simply contact our team and we’ll be happy to assess your jewellery and work with you to resolve the issue quickly and fairly.