The flavour of the mag drinks sachets are so good! I'm often funny about products that have an underlying taste, I find this especially with protein powders but these were just like any other berry dr... Voir plus
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Counting Sheep has completely transformed my evenings! The calm blend drink is so soothing to sip on while winding down, and the sleep capsules keep me sleeping soundly through the night without wakin... Voir plus
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Only giving 4 stars purely because I’m so obsessed I need more flavours!! The magnesium tablets actually sent me to sleep, and I slept all through the night! The drinks havnt got a horrible afte... Voir plus
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A great set of high quality sleep and mood aids. I’ve been trying the sachets of fruity flavoured mood balancing drinks that have helped me to feel calmer and more balanced. I’ve also tried the sleep... Voir plus
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À propos de l'entreprise
Écrit par l'entreprise
Counting Sheep exists to make sleep feel good again. Modern life has a habit of keeping our minds switched on long after our bodies are ready to power down. You brush your teeth, get into bed, and your brain decides now is the moment to rewrite tomorrow's to-do list and replay a slightly awkward conversation from 2014. We surveyed around a thousand UK adults and found we are not alone. 73% get six hours or less. More than half say they can never switch their brain off. Most of the category answers that with tracking, scores and optimisation. We wanted to do the opposite. Something calmer, kinder, simpler. The problem usually is not sleep itself. It is a nervous system that modern life never fully lets unwind. Calm the system, and sleep follows. That is what both our products are formulated to do. 'Calm' is a sugar-free evening drink. One stick stirred into water between 6pm and 9pm, in Orange & Yuzu or Mixed Berry. Highly absorbable magnesium bisglycinate and citrate to relax the body and support a calm mood, chamomile with standardised apigenin and lemon balm to soothe mental tension, plus vitamin C, B5 and B6 to support stress resilience and psychological balance. It quiets a racing mind, eases physical tension, and helps you transition calmly into sleep. 'Sleep' is a two-capsule serving taken 30 to 60 minutes before bed. A restorative blend of magnesium bisglycinate, zinc, vitamin D3, active folate and vitamin B6, with ashwagandha to help the body adapt to stress, saffron for emotional balance, and lemon balm and passionflower to prepare the mind for rest. Designed to help you drift off, stay asleep with fewer night-time wake-ups, and wake up clear rather than groggy. No melatonin. No sedatives. Nothing habit-forming. No next-day fog. Just a naturally formulated blend that works with your body's own rhythms rather than overriding it. Our standards are simple. Bespoke formulas, nothing off the shelf. Made to GMP standards. Third-party tested. Vegan friendly. Optimally dosed, so every ingredient is in at an amount that does something, not a token sprinkle on the label. No tracking. No pressure. No protocol. Sleep should not be another thing to get right. Counting Sheep is founder-led and shipped direct from our own site by Jack and Sam. We read every review that lands here. If something is not right, tell us and we will put it right.
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4,7
Excellent
31 avis
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The flavour of the mag drinks sachets…
The flavour of the mag drinks sachets are so good! I'm often funny about products that have an underlying taste, I find this especially with protein powders but these were just like any other berry drinks. In love!
26 août 2026
Réponse de Counting Sheep
Hey Stephanie.
We’ve all been there with the artificial taste of protein powders, so I know exactly the suspicion you went in with. We spent a slightly embarrassing amount of time getting both the Wild Berry and the Orange & Yuzu flavours right, precisely because magnesium on its own tastes like licking a battery, and nobody is going to stick with a wind-down routine that makes them wince.
So “just like any other berry drink” might be the nicest thing anyone has said to us all week. Thank you for taking the time to write it. If you haven’t tried the Orange & Yuzu yet, that one’s next on your list.
Sweet dreams,
Jack, co-founder
💙🐑
High quality sleep & mood aids!
A great set of high quality sleep and mood aids. I’ve been trying the sachets of fruity flavoured mood balancing drinks that have helped me to feel calmer and more balanced. I’ve also tried the sleep supplements which are in the form of two tablets daily about an hour before bedtime. The tablets were easy to take and helped me to have a more restful sleep. The items all came beautifully and carefully packaged and I’d be more than happy to recommend the company and its products.
26 août 2026
Réponse de Counting Sheep
Hey Zoe,
Thank you for this. Calmer in the day and a more restful night is exactly what the two were designed to do together, so it’s lovely to hear it worked that way for you.
The packaging compliment has also gone done very well here too. There’s a lot of care that goes into each box, so thank you for noticing. And thanks for the recommendation, it really does mean a lot to a small team.
Sweet dreams,
Jack, co-founder
💙🐑
Love the product
Love the product! I find the night capsules help me to wind down specially after a very long 12 hour shift. It helps me to switch off and actually have a goodnight sleep.
17 août 2026
Avis spontané
Réponse de Counting Sheep
A 12 hour shift is exactly the kind of day that makes switching off feel impossible, so this is a brilliant thing to read. That gap between finishing work and actually feeling done with it is the whole reason the capsules exist.
Really glad they’re helping you get a proper night’s sleep after a long one. Thank you for taking the time to let us know, and look after yourself on those shifts!
Sweet dreams,
Jack, co-founder
💙🐑
My new favorite bedtime routine
Counting Sheep has completely transformed my evenings! The calm blend drink is so soothing to sip on while winding down, and the sleep capsules keep me sleeping soundly through the night without waking up groggy. 10/10 recommendation for anyone struggling to relax before bed.
8 septembre 2026
Avis spontané
Réponse de Counting Sheep
Hey Rayette,
“My new favourite bedtime routine” is a title we might have to frame. Thank you!
Sipping the Calm drink while you wind down and then letting the capsules take care of the night is exactly how we hoped people would use the two together, so it’s lovely to hear it’s become part of your evenings. And no groggy mornings is the bit we care about most, because a good night’s sleep isn’t worth much if you feel rubbish the next day!
Thanks for the 10/10 and for taking the time to write this.
Sweet dreams,
Jack, co-founder
🐑💙
The Calm supplements really brighten up…
The Calm supplements really brighten up my day, and the flavours are amazing! The sleep tablets genuinely help me sleep too. A trustworthy brand that really cares about its customers. Highly recommend♥️
15 septembre 2026
Avis spontané
Réponse de Counting Sheep
This made my morning. The idea that a sachet is doing something for you in the middle of the day too is amazing!
So glad the capsules are doing their job too. Being trusted is the thing we work hardest for, so thank you for saying it.
Sweet dreams,
Jack, co-founder
🐑💙
Very effective help for relaxing and…
Very effective help for relaxing and sleeping deeply! Cannot thank enough for the support of having a restful night which for a long time I didn’t have it. Taking Counting Sheep continually is giving me more happiness to enjoy the following day after a very good night of sleep!
26 août 2026
Réponse de Counting Sheep
Hey Karolina,
I know how long the bad stretches can feel, and I know how much lighter everything gets once the nights sort themselves out. So this is a lovely one to read.
What I like most is that you’re noticing it in the days too. That bit matters a lot.
Thank you for sticking with it, and for letting us know.
Sweet dreams,
Jack, co-founder
🐑💙
Love the wild berry flavour sachet
Love the wild berry flavour sachet! The biggest change for me has been deeper, more consistent sleep. Feeling more rested when I wake up! A great product!
26 août 2026
Réponse de Counting Sheep
Hey Rachel,
Consistency is key with sleep, and it’s the part most people struggle with, so I’m really pleased it’s settled into something steady for you. Super glad it’s having an impact the next morning too, because that’s where you actually feel the difference, especially as we get into the colder months.
Thank you for this.
Sweet dreams,
Jack, co-founder
🐑💙
Réponse de Counting Sheep
Hey Elsie,
Top of the cupboard, behind the baking stuff. He’ll never look there!
Or you could just order two and keep the peace 👀😉. Either way, thank you, this one made us laugh.
Sweet dreams,
Jack, co-founder
🐑💙
Personalised and smooth delivery
Such a nice personalised and smooth delivery service. Counting Sheep know how to make you feel like a valued customer and I appreciate that greatly in a company!
26 août 2026
Great taste, helps me relax
I've had a really great experience with Counting Sheep so far! I've got the berry sachet flavour to mix in with water and it honestly tastes like squash! The only slight drawback is that it takes a bit of stirring/using a hand wisk to get rid of some of the lumps but that's not a problem. I've been having a sachet a night for about a week now and I definitely feel like it just helps me to relax in the evening and helps my brain switch off. I take the capsules about 30 mins before bed as recommended and I would definitely say I've been falling into a deeper sleep than previously. It's something I really want to keep in my daily routine
26 août 2026
Love this brand
Love this brand! So different and it definitely works tried and tested by myself! Just wow
26 août 2026
Réponse de Counting Sheep
Thanks for your wonderful feedback, Ayesha! We're glad you're enjoying our products! 🐑
Great customer service and the product…
Great customer service and the product is great tasting and really helped me sleep better
26 août 2026
Réponse de Counting Sheep
This is fantastic to hear, Marce! We're glad they're helping you (and we have to agree on taste, too)! 🍊
The capsules really helped me relax…
The capsules really helped me relax after my night shifts which I usually find really hard. On top of that the company are so friendly
26 août 2026
Réponse de Counting Sheep
Thank you for your feedback, Michelle, and we're glad these are helping you relax and unwind! 🐑
Only giving 4 stars purely because I’m…
Only giving 4 stars purely because I’m so obsessed I need more flavours!!
The magnesium tablets actually sent me to sleep, and I slept all through the night!
The drinks havnt got a horrible after taste or chalky feel! I love this brand x
26 août 2026
Réponse de Counting Sheep
More flavours I hear you say ... watch this space! 👀 You'll be the first to know, Millie! 🐑
I’ve been trying Counting Sheep…
I’ve been trying Counting Sheep recently and have been really impressed. I’m someone who rarely feels like I’ve had truly restorative sleep, but I’ve genuinely noticed a difference and have been waking up feeling much more refreshed. They taste great too, which is definitely a bonus! Really enjoying them so far.
26 août 2026
Réponse de Counting Sheep
This feedback means the world to us! We're so glad it's making a difference and that you're reclaiming your mornings! 💪🐑
I love them 👌🏼 taste 10/10 and…
I love them 👌🏼 taste 10/10 and definitely helping get a more rested nights sleep 💤 They fit perfectly into my evening routine 🙏🏼 thank you ☺️
2 septembre 2026
Avis spontané
I love the Calm sachets
I love the Calm sachets!
They taste delicious and soo easy to use in my busy day-to-day mum life!
I’ve felt a real difference!
24 août 2026
Avis spontané
A great product, has genuinely changed my sleep for the better
Communication is amazing and the delivery was super speedy. I am a person who finds falling asleep and staying asleep really hard, but since I’ve been taking the sleep supplements I have genuinely seen a huge improvement and I must be sleeping deeply as I’ve been having such vivid dreams each night. Now definitely part of my evening routine.
4 août 2026
Highly recommended
A great tasting product that improved the quality of my sleep immensely.
3 août 2026
This was a free 5 day sample of the…
This was a free 5 day sample of the powder only. It tasted very pleasant and helped me to relax a couple of times, but sadly no improvement in my sleep after the first night.
Delivery was speedy.
31 juillet 2026
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