For the benefit of anyone reading this review, Primal Raw is a specialist pet food retailer. Our branding identifies us as supplying “Natural Pet Food, Treats and Supplies”, and the herring purchased formed part of our raw pet food range.
The minimum quantity for frozen courier orders is based on weight, not order value. This is required to help frozen products remain frozen during transport and is clearly explained as part of our delivery information.
The delivery was briefly postponed during the exceptional UK heatwave because we paused frozen dispatches to protect customers’ orders from thawing in transit. We emailed you at the time to explain this, and you replied, “OK, that’s fine.”
At no point before posting this review did you contact us to say that you believed the product was intended for human consumption, that you had ordered it by mistake or that you required assistance. You had already replied to our email, so there was an open line of communication through which the issue could easily have been raised.
The correct products were supplied as ordered. The nature of our business, the reason for the minimum frozen order and the cause of the delivery delay were all clearly presented or directly explained.
We are sorry that you misunderstood what you were purchasing, but we do not believe this review provides a fair or accurate reflection of either the product information supplied or the service you received.