Prime London Avis 

I'd just like to say thank you to Freya from the valuations team for assisting me with my apartment and pointing me in the right direction with honest information on the market. Highly recommend, the team are very friendly and polite.

Me mudé a UK hace dos años y desde entonces Kate ha sido mi administradora de la propiedad. Siempre es rápida y está dispuesta a ayudarme. Constantemente he elogiado su ayuda y me alegra contar con una asistencia tan excelente. ¡A mi esposo y a mí nos encanta Prime London!

My experience with Prime London has been brilliant from start to finish. Kate went above and beyond to ensure everything was ok, would definitely recommend.

Daniel and Matt were incredibly helpful in their handling of our rent and we would not have been able to find an apartment this nice without them!

Great communication and excellent attention to detail. Olivia always keeps me informed and resolves issues promptly.

Olivia was fantastic throughout our tenancy. She was always quick to respond and made everything stress-free.

Overall experience is good, and my agent Matthew is good and patient in introducing me to the apartment. Kate is good for helping me about the contract stuff as well.

Just wanted to thank Olivia on managing my property over the years. Been a delight to deal with her and the team at Prime London. Highly recommended.

I’ve just settled in my new home and the process couldn’t have gone any smoother. Kate went absolutely above and beyond during the whole process I honestly couldn’t thank her enough! I’ve absolutely loved working with her!

We met with Matthew on June 9th 2026. He has been very helpful. He showed us a two bedroom apartment in Oakley house in Battersea Power Station area. He is very professional, excellent in his job. He is a very good communicator. In every stage of our renting process, he helped us. Matthew is a very nice and polite person. If you are renting or buying a place, I would highly recommend Prime London and I would recommend Matthew. Thanks a lot for the great experience.

I can't speak for the whole of Prime London, but I had to deal with Matthew, and I found him highly rude and arrogant. After seeing other reviews mentioning his conduct, I asked head office to have someone else send me properties because of the manner in which he dealt with us. Be careful.

Very professional in overseeing a painful interaction with the buyer's solicitor. If it hadn't been for the assistance and knowledge imparted by Charlie, I don't think we would have completed.

Prime London (specifically Ellie, and also more recently Jess) have let out my apartment for the last 10 years. I have never had any problem with them, and would highly recommend them.

Really good firm - just completed on a very tricky transaction in Westminster, and the oversight from Bryce and Daniel was invaluable. Indeed, constructively highlighted errors made by my own solicitor, which were then acknowledged.

I strongly warn all landlords: avoid Prime London Residential at all costs.
In my case, the agency repeatedly demonstrated dishonesty, incompetence and a complete lack of responsibility. Their staff failed to identify major issues during a paid inspection, misrepresented the condition of the property, and never informed me that the actual tenants had already vacated. They even allowed unauthorised individuals to occupy the property, while assuring me everything was “normal.”
This failure to perform basic duties caused me significant financial loss and forced me to go to court, where it was officially recognised that the tenants had abandoned the flat long before Prime London admitted it.
Despite having charged me for services and acting as managing agents in all but name, they now deny being responsible — a classic example of post-factum deflection.
I had to personally correct multiple errors in their tenancy agreement drafts, including one critical mistake related to the deposit, which remained incorrect in the signed version. The agency failed to register the correct amount and never disclosed this. I only discovered it later and had to raise it with MyDeposits myself.
After a long battle, The Property Ombudsman ordered Prime London to pay compensation — a fact they now conveniently downplay. Their claim that “none of my complaints were upheld” is simply false. If they were truly 100% correct, they would not have been ordered to pay anything.

🔄 UPDATE 1 – In response to Prime London’s first comment:

Instead of addressing any of the real issues I raised — such as their failure to manage the tenancy, their misleading inspection report, or the ruling by The Property Ombudsman requiring them to pay compensation — Prime London chose to claim my review is "AI-generated" and "bizarre."
Ironically, their reply itself reads like it was generated by a poorly trained free AI bot — perhaps the kind you’d find in a discount Chinese app store.
This type of response only reinforces everything I said: they show no professionalism, no responsibility, and no regard for facts or clients. If anything, their behaviour after the Ombudsman’s ruling has been even more shameful than before.

🔄 UPDATE 2 – To Joseph Cadman, Shannon Peacock, and Eleanor Brown:

I’m genuinely glad to see that my review has struck a nerve. That means the truth — however inconvenient — still reaches its target.
However, instead of using this moment for self-reflection and improving your dismal service standards, you appear to have spent the last 24 hours manufacturing a flurry of glowing five-star reviews. One doesn’t need artificial intelligence to recognise astroturfing when it reeks so strongly.
You claim your “staff continued to assist” — yet what I experienced was systematic misinformation, neglect of duty, and arrogance wrapped in incompetence.
As for the “100% correct advice” you mention: your own Ombudsman rejected that claim and ordered you to pay compensation. That’s a matter of public record.
The so-called “single typo” on the tenancy agreement was actually one of multiple mistakes I had to personally detect and correct for you — while paying you for a service you were clearly unqualified to deliver.
If anyone was abused in this process, it was me — not your staff.

🔄 UPDATE 3 – In response to their second comment:

You now claim you were “not engaged to manage” the property, despite having charged me for management-related services such as inspections, provided tenancy agreements, coordinated access, and acted in all respects as a managing agent — until it became inconvenient. That’s not a clarification; it’s called retrospective denial of responsibility.
You claim your staff were “found by the Ombudsman to have advised 100% correctly,” yet omit that the same Ombudsman also found fault, acknowledged service failures, and ordered you to pay compensation. A party found entirely blameless is not required to pay damages.
Your suggestion that I am “defaming” your company by continuing to respond publicly is frankly absurd. I am exercising my legal and ethical right to warn others about my documented experience — one which led to a formal complaint, independent adjudication, and an outcome in which you were not exonerated.
As for your final line — “I urge you to cease this unnecessary discourse” — you do not get to lecture your former client into silence. You’re not a regulator, not a court, and certainly not the moral authority in this situation.
You were never made a scapegoat. You made yourselves the goat — not of atonement, but of professional contempt.

We’ve been very impressed with Kate Hamlyn’s professionalism and responsiveness. She handled all our enquiries efficiently and with great attention to detail.

My experience with this company’s sales team was extremely disappointing. Communication was inconsistent, details were often incorrect, and follow-ups were either delayed or completely ignored.

The agency was in charge of receiving payment for the council tax when I lived at their property, and 3 years later, I am receiving charges of unpaid council tax on my name.
I am definitely looking for legal advice to put down these scammers!

I am not one to generally leave reviews however after such an awful experience I felt it was necessary.

It’s safe to say when buying your first home it should be a special experience. Unfortunately, the team at Prime London assured that this was not to be the case.

Throughout the process there was blatant lies, deception, cover-up and a sheer lack of accountability, compassion and or professionalism from Matthew Norris. Prime London supposedly pride themselves on tip top service for high value properties and HNWI, however it appears they prefer to employee junior, arrogant and quite frankly rude individuals like Matthew - who posses the quite remarkable talents and sales tactics that you would expect from a local market trader.

To provide a few examples of this high quality service:

1. Matthew totally made up other party offers on the property (as confirmed by his own colleagues)
2. Matthew was forceful during the offer process using tactics such as “we have x10 viewings a day”. Unfortunately, we knew the current tenant in situ and they had told us their hadn’t been any viewings in 3 months.
3. Was further forceful around exchange time even though all parties requirements weren’t satisfied from a legal perspective.
4. Zero communication throughout the process until he personally wanted an update.

To provide further evidence please view attached a grovelling email which was instructed to be sent by Matthew from the CEO (Jospeh) after I had to have an impromptu 2 hour in person meeting due to consistent appalling behaviour demonstrated by Matthew.

To conclude this, Matthew yet again did not do anything he stated at the end of his email, and on the day of our completion, we received 0 communication be that informative or a simple congratulation - until 4 days after we moved in stating “did you get the keys” after we followed up due to sheer confusion.

My suggestion for Prime London would be to hire or train your team better. But most importantly don’t employee junior sales reps who don’t have an ounce of integrity.

I truly wish we had a better experience when purchasing our first home. Please learn Joseph

The agent Bryce Moses made my experience seamless - he took the initiative to let me know as soon as suitable properties became available without being impatient or pushy.