These guys set us backwards
Karl Paul Smarter Media’s CEO stated to us, “You are correct that the article lengths are short. However, our strategy when competing with big brands on a low budget is to populate the site with short relevant articles, then over time add to them. This has multiple benefits, including “content update date”, adding fresh content to pages is loved by Google, as well as “depth of content”, building on the content further over time adds further weight. This will give you considerably more benefit to each piece of content than simply writing a long article, adding it and forgetting about it.”
Smarter wrote a number of ‘short articles’ (less than 350 words) and one of these was not even picked up by google as it was ‘too short’, so zero benefit. We brought in an independent consultant to give us a fair and impartial overview on SM’s work and they commented, “Articles written by SM appear to lack fundamental understanding of on page SEO best practice; including article length, keyword and search term placement, frequency and structure.”
These guys know how to use all the lingo, although when it comes to outcomes and results, the work we’ve paid them for has actually harmed our business rather than improved it. This is why I've given them one star. I believe they have harmed our business. Or maybe we were just too low budget for them to properly care. Whatever the reason, this hasn’t been great and we wouldn’t recommend them and would suggest you engage with caution.
30 novembre 2019
Avis spontané