SFL Avis 

Bought Army watch M1 Pro in January this year, used occasionally but now does not charge, have tried other compatibility charger leads with no joy.
Contacted company on numerous occasions. Their policy is to make it as difficult as possible to return the watch making numerous requests which are not relevant to the issue in question, for example has it been near water, it hasn't but it's supposed to be waterproof anyway! My most recent communication from them is to sent them, £13.00, which they have never explained what the £13.00 is for plus for me to pay postage of around £5.00 to repair a watch that is under guarantee.
Another point is that the packaging and the guarantee card within the box state a guarantee of two years, Smartwatch for less, claim they only offer a one year guarantee, or in my case non at all, unless I'm prepared to pay. My advice is don't use this company if you're expecting them to honor the guarantee
Update:- The company have replied by saying free repairs apply for the first six months only, after that a charge of £13.00 is required to cover repairs and handling!
As I see it that's a six month warranty and not twelve as quoted.

The Watch arrived next day.

Very easy to set up. It has all the features I need. Customer Service very helpful to help me with certain features.

Highly recommended

Very happy,great service!!

Watch looks exactly like the photo, And fraction of the price of apple.

You cannot go wrong with sfl.

Fast delivery too

This has to be the worst company I have ever had to deal with, they are Incredible bad customer service is zero, it’s so bad it’s actually unbelievable. You might as well be hitting your head against a brick wall.
I received a watch with very sharp edges, so obviously I needed to return this.
SFL took ever to reply.
They also make excuses and make it difficult to return the watches, you have to go through so many different options to even get a return, then they want you to pay for the return for a faulty item. You can’t call then just email.

Learnt my lesson don’t shop at SFL, go to Amazon it’s simple they would have refund this in hours not day's and still no sight of a returns label to even get a refund SFL is a terrible company who don’t put the customer first, and actually put them last.

This is the first and last time I will order from this company! So much hassle and such a bad company to deal with. It’s sad as you want to give one of the smaller companies a chance! But it’s just not worth it

Stay away from this company the customer service is so poor especially if something goes wrong.

Great great and once again great customer service.

I am so surprised how good the watch is.

The led screen is nice and bright. Delivery only took 24hours! As gift I got free screen protector.

You cannot beat this value

Ordered last Friday and paid extra for fast delivery. Still no confirmation or email to say its been dispatched. Why offer fast delivery if its not actually any faster... I've emailed multiple times and have only had an automated robot email back saying they'll be in touch in 72 hours which is clearly also not true as I'm still waiting...

Order a watch and paid next day delivery it's been 4 days and nothing still hasn't turn up just a robbing company

I ordered on Wednesday evening, paid £9.99 for next day delivery, expecting delivery on Friday. It didn't arrive Friday or Saturday or, so far, on Monday. I've emailed customer service. The auto response says they'll get back to me in 72 hours so that'll be a week since I paid extra for fast delivery.

Edit: i'm particularly upset because this was a birthdsy present for my husband. I couldnt afford to order it sooner. It seems the item I ordered wasn't in stock. Some 12 hours after the company responded to my trust pilot review I got an email saying they would offer another model in a similar price range. They did not say it was out of stock. I'm inferring this from the fact they didn't send the original choice straight out. I'll let you know how this goes.

Further Edit: they sent an email offering to send a different watch out sooner, I asked for clarification on 4 occasions but recieved none. I gave 5 options of other watches that might fit the bill, i've not recieved any notification as to whoch they're sending. Furthermore the watch will, despite asking for it to be sent to our home in Nottingham, the billing address, rather than the address of the friends we were staying with for my husband's birthday. It us of course still going to Yorkshire. It feels like complaints/problems are handled by AI not humans.

Would put zero ordered watch with additional strap, sent strap no watch. Did not believe me when I said watch had not been delivered.So basically stole circa £60 from me .USE AT YOUR PERIL

I pay for the item the only thing I got was the thanks for the order I sent a message Sophie
she said sorry I will update you later and still no smart watch
Order Number: 67114
it's was my birthday present it's been and gone and no watch

not happy

Great watch it’s as good as Apple Watch thanks

Love my new watch. I could not find better priced watches online.

Delivery took 24hours!! Very very pleased.

I also got one for my mother. Rose gold watch. She wears it every day.

Customer service is great too, really helped me to choose the best one!

Let's be fair to this firm: the watches are great - UNTIL there's a problem. My watch - ordered 19 June 2023, had been on charge but would not switch on afterwards. I tried to turn it on many times, to no avail. This was 23 October 2023, four months after delivery. In an email of the same date, I explained the situation and asked "What do I do to get another watch, please?". The day after, Sophie replies, asking me to check five very obvious things, which I'd checked anyway, and then asked, "If none of the above works", can you please provide a detailed photo of the metal contacts on the charger?".

I responded 25 October, saying the watch is no use to me unless it works, that it doesn't fulfil the requirements of the Trade Descriptions Act (1968), (in two main areas, merchantable quality and not fit for purpose), only to be stalled again several times, the final time telling me that I need to return the watch for inspection and that this could take over 2 months.

Now, I'm sure we all know there'd be no serviceable parts in the watch and that it's probably cost the reseller no more than £10, and I think I'm being very generous at that, and it really boils down to the reseller, SMARTWATCH FOR LESS, acting more like a street corner spiv - and I may be insulting spivs - than a reputable set up.

I've not told Smartwatch for Less that I'm 73, chronically disabled, rarely leaving my home, since I figured they'd be thinking I was spinning a yarn. But it's true! I am those things and more! I take just over eight thousand doses of medication per annum to keep me stable, not improving, just where I am now.

Anyway, my review of Smartwatch for Less?

Avoid them.

And, Smartwatch for Less, I may be physically disabled but my mind is as sharp as a pin so I shall take this further. Why don't you just replace the watch and I'll send you the old one back so that you can throw it away, instead of it going in my bin. We both know that sending the watch away for inspection is a figment of your imagination, that it's just another delaying tactic you use to frustrate your dissatisfied customers, in the hope they'll say it's just a load of rubbish, it only cost a tenner, throw it in the bin.

But my watch cost almost £50 so I'm hardly likely to do that.

I want you to honour the 12 months warranty, which you clearly display on the sales spiel.

Do the honourable thing and start treating your clients better than you do now.

Starting with me.

Lovely watch and lightning fast delivery.

I got army watch. Bartery life is around 10 days!! So I am able to measure everything without any issues.

Watch seems very durable too

I will be back for christmas presents!!

I ordered the s21 which is a lovely watch. Delivery on time. Fast dispatch.
Now for the bad bit. The watch unfortunately does not hold it's charge and is way out on steps. Half of them don't even register. So I contacted sfl for a return and refund.
After emailing telling them my problem I had a lengthy email from Sophie asking to do the usual things like to check it's charging properly and to try it in a different plug socket. She also asked if it had been exposed to water which I replied no it hasn't its a brand new watch and I've only just worn it to test it. She then went on to tell me to send a picture of the charging pins. I went one better and shown her a video of the steps it doesn't pick up at all. The reply to this was has it been near water?
I have already stated it is brand new out the box and has not been in contact with any water what's so ever. I think Sophie is trying to say it's no longer under warranty if it's been near water from what I've read in previous reviews but my watch hasn't even had more then 1 hour on my wrist!! Let alone come in contact with water!!
So after several emails I still haven't got a return address or am acceptance to refund me. I have spoken to my bank to get the money back and I will be proceeding with this if the matter isn't resolved!
Sort it sfl and stop insulting peoples intelligence and honesty.

Update. Offered to give me a refund. Returned the watch but not heard anything since? My delivery is showing that you have revived the item any update?

Update. I did get my money back. Had Sophie not spoken to me like a complete child the first time round the experience wouldnt of been half as bad.

Sophie please concentrate on your customer service skills as when people part with money they don't expect to be asked such ridiculous questions about a faulty item.
Learn not think everyone is out to rob you and we are all screwing you over. If you get over that then you might start getting some better reviews.

I have changed my star rating from 1 to 2 as I didn't expect to get a refund.
It would of been better had I not of had the rubbish to begin with.

Very disappointed with this watch. BP and Heart Rate monitoring stopped working after 7 months, company says only guaranteed for 6 months!! Battery no longer holds charge for more than 48 hours, now unable to connect to mobile to change time. Would not recommend.

Ordered on Friday and received on Tuesday. Came well packaged. The product itself is simple but that it what I wanted and honestly for the price its a steal. Would recommend based on my experience. Thanks

I ordered a Colmi P8 watch and received a confirmation order this included payment for 1-2 day delivery. Payment from my account was instant. However, four days on, no further information and worse of all, no product! Also, I feel strongly that the watch protector ordered at a later date which has yet to arrive, be included with the watch and should not be a separate purchase.

There is no company telephone number, email replies take 72 hours. Very disappointed therefore: due to my current experience I do not recommend this company.

I received my long awaited and much needed watch today, 27th October, 2023. Although my initial experience was not good. The company have now kept me updated, refunded the express delivery. Perhaps it was worth the wait after all as the watch and the functions are impressive.

Ordered a watch which is a great watch. I accidentally damaged the metal strap so I ordered a new one. They sent a different strap which was also not adjustable (needed because I have small wrists) I sent photos to show both straps and to say it wasn’t adjustable to which they replied (about 4 days later) saying their “expert” reviewed the photo and decided the strap is adjustable. No mention about the totally different strap however. Upon looking at the strap again and trying different things the strap is not adjustable at all. I’ve emailed back but it will probably take another week for them to reply and deny everything. Shocking customer service. I wouldn’t trust them at all. I’m so glad the watch is ok because it was more expensive and they probably won’t refund.

Great watch .Excellent value for money .Clear screens with all the information I need .Easy set up with phone .Delivered really quickly with no issues.