Surridge Sport Avis 

Ordered some school/staff kit including a rucksack. There was a weakness in the rucksack and one of the straps broke. However, Surridge were very accommodating and replaced the bag straight away and free of charge. I think this was just a blip - as the rest of the kit is good quality. Our school has been with the company for a number of years now.

Absolutely ridiculous customer service! The product exists in the shop but not even online, and nobody answers the phone or WhatsApp messages. In Dubai, this level of management and communication is simply unacceptable. Very disappointing and honestly a shame.

Came very late poor quality

Delivery was over a month late. The initial product was lost. When the product did get shipped out, the details i had paid for werent there and the cap was a size smaller. It felt like they just packed the next cap that came in their hand and shipped it...

Our account manager Holly is just fantastic, plus the products are great, delivery fast and the options available just brilliant.

Shyte. Don’t bother

The order took ages to arrive, way after the season had started. Also, half of the order ended up being unavailable and was refunded

Ordered a training top through Morecambe FC,
Still not arrived and order says collected,
At least get the stock to the shops in time for the season

Very slow service. Over 3 weeks and still no dispatched items and no updates sent from Surridge.

There is no option to give zero stars — if there were, I would use it.

Our university sports club placed a custom football kit order with a stated delivery timeframe of around one month. The order was delivered nearly three and a half months later. Despite the excessive delay, we accepted the kits in good faith. However, upon receipt, we discovered a serious customisation error: the correct number had been clearly specified during ordering, yet the jersey was printed incorrectly. This resulted in duplicate squad numbers and immediate disruption to official club fixtures. The company acknowledged responsibility and confirmed that a replacement would be prioritised, with a follow-up update promised the following week. That update was never provided. Multiple follow-up emails have since gone unanswered.

This is not simply a case of one mistake. It reflects a repeated pattern of delay, lack of accountability, and failure to follow through on commitments. A paying customer is still without the correctly customised product months after the original order was placed.

Operational delays can occur. Production errors can occur. But prolonged inaction and silence do not resolve problems, they amplify them. For a company supplying custom sportswear to organised teams, reliability and communication are fundamental. Unfortunately, in this instance, both have fallen well below acceptable standards. For organisations ordering custom kits, reliability and responsiveness are essential. Based on this experience, I would strongly caution teams and clubs to carefully consider this before placing any orders with them.

Disappointing is an understatement.

Really poor experience.
Ordered a training top for my son’s local football team. The size chart is ridiculously complicated to understand. Chose to do pick up from the club to save on the high shipping cost. Product arrived after long wait. Size didn’t fit. Requested an exchange. Totally rejected by staff even though item was not personalised. Unhelpful and total waste of money and time. Disappointing.

They don't have uniform size which is an important thing for a brand. I had a hoodie of size XL which fits me absolutely fine. Now when I ordered windcheater from them, these are tight. Even another hoodie of the brand is tight. When I compared the old hoodie with new hoodie, the size differs. Pathetic standards and no proper resolution if you report them. Stay away from this brand guys.

I haven’t received my package in nearly 3 weeks having paid £7 delivery charge. Still not arrived

Quick delivery. Quality gear

The customer service by SDL GROUP is unprofessional and disgusting.
Avoid anything coming from them.

I've just ordered over £300 on PE Kit! The items are not true to size and they won't swop them because they have the school logo. I'm taking this up with Trading Standards. They must make a substantial amount of money ripping people off.