The Ultra Running Coach Avis 

Howard is such a great coach! He takes the time at the beginning to understand your current level and also any goals you have. He's helped me with more than just running, as he provides strength training plan too and anything in-between you may need, whether that's how to fuel your runs (before/during/after), kit advice, he even taught me how to plan my own routes properly and how to mentally prepare for races/events. He's helped me tick off my first 100km, looking forward to seeing what else I can achieve with his help

I’ve been working with Howard for about 8 months now, initially for a specific race. His coaching method is concise and instructions easy to follow. I know why I’m doing a particular session and understand what I’m working to achieve in each training block. We have regular check ins and I feel comfortable approaching him if I need to make changes or life is making training hard. I plan on continuing to train with him for the foreseeable future. 5 stars Howard!

Howard has been coaching me for 6 months , a fantastic, professional, motivating coach , reaching goals I never thought were possible!!!
Always happy to give advice and understands that life gets in the way so has a flexible approach to plan jiggles he is worth his weight in gold

Howard is simply the best. He's been my coach for a number of years now and he has helped me achieve more than I could ever have thought possible. His experience and knowledge is phenomenal and his approach is super pragmatic and tailored to your needs and lifestyle. He has also become a friend and confidante as ultra training can be tough at times, and he has been with me through the highs and lows. I would recommend anyone to Howard who is looking to achieve their running goals, whatever your ability or stage in running - Howard is your man. Thank you Howard.

Working with Howard has been great. His coaching style is very effective, and what I appreciate most is his flexibility he adapts the training to what works best for me. It makes the whole process really enjoyable and motivating.

Howard was a really experienced coach, he pushed me in a way that was realistic and achievable. Training suited my event really well and I felt supported the entire time!

Howard bring consistency and volume into training in a manageable way, I work nights shifts and anyone that does will know how being able to manage that is very hard and Howard tailors this with my 5on 3 off night rota. Trust his process and youll be in the best shape of your life. I highly recommend him if you want a top coach.

I first asked Howard to coach me in preparation for the winter spine challenger north, and both training and the event itself went brilliantly. Howard clearly cares about his athletes and is invested in their progress, He’s easy to talk to, super knowledgeable and understands the complexities of combining training with work and family life.
If Howard doesn’t have personal experience of the event you’ve entered, he’ll research it - I really feel that he’s goes the extra mile that a lot of coaches wouldn’t. I think he’s great and I honestly look forward to our catchups.

Howard is the best coach I could've asked for. I honestly didn't think I'd be able to actually run an ultra marathon, let alone feel good while doing it and almost gave up multiple times. But I trusted the process and the training felt lighter than I expected. At the end, I finished with a much better time than I thought I would and zero injuries whatsover!

Howard is the best coach!! In October 2024 I couldn’t run 5km without stopping. In September 2025 I ran my first ultramarathon. I would not have been able to do this without Howard.

As a newbie to running, I have learned so much from him. From the importance of speed work, and slow long runs to strength and nutrition. Howard provides a detailed weekly plan with a balance of running and strength training, basing it around my busy work and life schedule. Whether this is in the lead up to races or maintenance fitness when I don’t have anything booked. He regularly checks in with me and we have monthly calls to go over the plan and to answer any questions I have.

Thanks so much Howard! Excited for the next year of running and pushing myself!!

Howard is a great coach with a wealth of knowledge, my fitness and knowledge of ultra running has came on leaps and bounds working with him and I would recommend him to anyone looking to get into running at any level.

Working with Howard elevated my running in a way that I had been trying (and failing!) to do on my own for many years. His personable character made setting goals fun and exciting, and then his expertise in the sport was evident when programming my workouts. And when things deviated from the plan (as things often do -injury, holiday +++) Howard was always on board for pivoting and helping realign new plans. Working with Howard was great and something I highly recommend.

I recently started working with Howard to prepare for my second ever ultra. He's only been coaching me for a month so far and already I’m so impressed by his approach. From day one, he came across knowledgable and approachable. He has built me a personalised plan that fits both my goals and my lifestyle, and is always on hand to adapt it to meet my needs. He clearly explaining the reasoning behind the training which is a game changer for me. That extra insight has really helped me understand the purpose of my training, not just follow it.

Howard’s depth of knowledge in ultra running and developing this is clear — he combines science-backed training principles with real-world experience, and his feedback is always thoughtful, constructive, and motivating. I already feel stronger, more confident, and more focused on what I need to do to reach peak fitness for race day. I can't wait to see where he gets me!

If you’re looking for a coach who truly invests in your progress and tailors every detail to help you perform your best, I can highly recommend Howard.

I’ve been working with Howard for around one year now and honestly, it’s been class. The progress I’ve made has been unreal not just with running, but with my mindset and how I approach challenges in general.
He’s pushed me way outside my comfort zone and helped me take on things I never thought I’d be capable of. Every bit of advice, every session, every message it’s all helped me level up.
You can tell he genuinely cares about what he does and the people he works with. It’s not just training plans and numbers it’s proper coaching.
I’m fitter, stronger and mentally sharper than I’ve ever been, and that’s down to his support and guidance. Couldn’t recommend him enough.

Ian Cowie 💪🏔️

Howard is a fantastic coach who I highly recommend. Over the past couple I’ve finally managed to get some speed back over the last couple of years over shorter distances with Howard helping me to rethink the way that I train, recover and also fuel by body both before, during and after running/ racing.

Howard is available to amend my training plan around balancing my busy life/ and a stressful job and also whilst managing a health condition. He also always manages to make me feel better when I am being harsh on myself for a session or race not going quite to plan!

I worked with Howard to build up to the big stuff and take my running to the next level. His coaching went far beyond just giving me a plan, he helped me understand why we trained a certain way, how to pace smarter, and how to manage fatigue across huge training blocks. The structure and accountability were spot on, and the support through the highs and lows of ultra prep made a massive difference.

Thanks to his guidance, I became not just a stronger runner but a more resilient athlete overall. If you’re looking for a coach who truly understands the demands of ultra-distance running and knows how to balance performance with recovery and sustainability, The Ultra Running Coach is it.

Reached out to Howard about 1 to 1 coaching and after one call with him I felt confident that he could help me to reach the goals I set, for the race I wanted to do.

As someone who has never ran more than a half marathon I was completely out of my depth when it came to training, planning, fuelling and pretty much anything for long distances. But he set me a plan, explained how and why it was necessary and I can only say I wished I’d have done it sooner. Top bloke, top coach.

I have had coaching advice and support from Howard since 2022. He is a very experienced and knowledgeable coach with his own strong racing background. In addition to clear technical knowledge he is very supportive and understands the 'soft' side of coaching as well. As an older runner he understands my differing requirements.
He's a people person and to be recommended.

I’ve been coached now for over a year and it’s done me the world of good to have proper structure and it’s made me a much stronger runner! I love the variation of my training and the specificity towards my races. I would highly recommend Howard if you’re looking for a running coach!

Howard as helped me with many events in and the past and got me in top shape, I’ve also got many events booked and he will be my coach for those too.
He is very knowledgeable when it comes to running and mountain running.
Very easy to work with and friendly.