Fake Berbere Spice
My wife recently ordered the Ethiopian spice, Berbere. When we opened the package, we found it was absolutely nothing like Berbere. The reddish powder had an unpleasant smell of a mishmash of spices, no semblance to Berbere at all. I was born and grew up in Ethiopia. My entire family loves Ethiopian food and we have eaten at countless Ethiopian restaurants all over the United States. My wife even cooks the signature Ethiopian dishes – Doro Wot and Shero Wot. I can categorically state that what they are peddling as Berbere spice has no semblance whatsoever to the authentic Berbere. Over the years, my wife has purchased this spice online from other vendors and there have never been any problems. This time, she thought she was getting Berbere at a cheaper price ($14.99). Now we can see why – because it is not at all the real Berbere but some powdered spices they have concocted. This company should be reported to the FTC and FDA for falsely advertising and selling a product that has no semblance whatsoever to the Berbere spice that it purports to represent.