We signed up with Uberall expecting a reliable platform for listings management, review management and local SEO reporting. Unfortunately, our experience has been the opposite: inaccurate data, misleading dashboards, and critical features that were promised but are not actually available. As an agency, we simply could not use this tool responsibly with real clients.

1) “Suggestions” are noisy, wrong, and sometimes dangerous

The platform constantly generates “Suggestions” that add zero value or are factually incorrect:

It suggests adding the same WhatsApp and Facebook links that were already set (across multiple locations).

It suggests attributes that are already present (e.g. “LGBTQ+ friendly” already enabled → suggested again).

It suggested “Restaurant = Yes” for a location that has never had a restaurant.

It suggested replacing a valid booking link with a broken/irrelevant link.

It suggested completely irrelevant attributes like “Accepts donations”, “Needs volunteers”, etc. for a business where this is obviously false.

It even suggests wrong photo types (Landscape field → indoor apartment photos).

This creates risk. If you blindly accept those suggestions, you can literally publish false information about your client.

2) Directory distribution: big promises, weak reality

During the sales presentation we were told the system distributes listings to 100+ directories. In reality, even on the highest tier we only saw around 40.

Worse: directories show as “Submitted” or “Updating”, but months later there is still no listing live:

Foursquare is a good example: Uberall shows “Submitted”, but the business is simply not in Foursquare.

Infoisinfo stayed “Updating” for more than 2 months with nothing published.

Even when listings existed, NAP consistency was broken (missing phone numbers, different names across platforms). For local SEO, that completely defeats the purpose.

3) Analytics are misleading / unreliable

The analytics quality is shockingly poor:

“Top Keywords” are not real keywords, but random fragments/syllables (not even words).

Sentiment scoring shows perfect 100/100 results for locations that have zero reviews and no rating, which makes no sense.

Keyword ranking tracking reports #1 rankings that are nowhere close to reality in Google Maps / Local Pack.

As an agency, you can’t show this kind of reporting to clients. It destroys trust.

4) Review management capabilities were overstated

We were explicitly told Uberall supports AI-assisted replies and the ability to reply to reviews across directories. In practice:

replies have to be done manually in Uberall

replying to directory reviews isn’t available the way it was presented

Conclusion

Uberall looks good in a sales presentation, but once you actually try to run it in a real agency workflow, it becomes obvious:
the platform is unreliable, the reporting cannot be trusted, and the core listings/reputation functions don’t work as promised.

We lost trust completely and stopped using it. I would strongly advise agencies to avoid Uberall unless they are ready for constant manual checking, inconsistent outputs, and inflated expectations.