Aeska Avis 

The shoe horn is a beautiful addition to the entrance way. The craftsmanship is outstanding! It’s exactly as promised.

Apart from being a beautiful shoe horn, the service has been great. One of the two shoehorns I ordered was broken and it was replaced without fuss and very speedily. I do recommend this company and the shoehorn!

i never thought i’d say it….,..but it’s a gamechanger!

I’ve edited and rewritten my review because, after my original negative review, I ended up having some excellent interactions with the company. Initially, I was unhappy about how long the delivery had taken. However, as a result of my review, the owner of the firm, Axel, contacted me directly and we exchanged several emails. He was very honest, took full responsibility for the problems with my delivery, and made a real effort to put things right.

In my original review, I said that the whole process of buying the shoehorn — despite being persuaded by their fantastic advertisement — had been somewhat miserable. I’m very happy to say that my experience since then has completely changed my view of the company. The support and communication I received afterwards were thoughtful, personal and extremely impressive.

The shoehorn is now happily ensconced in my hallway, complete with the stand and the wall attachment, which holds very firmly. And I feel a warm glow every time I use it to put my shoes on.

Very impressed with my shoe horn. Beautifully made, sturdy and elegant in appearance and style. The magnetic block for the shoe horn is a fantastic idea as it keeps the item in place.
Well done Aeska.

Can find the exact same shoe horn on Amazon for £10. Received after a month from ordering and is a decent shoehorn. I did complain about the fact I found it cheaper on Amazon and they gave me a 50% refund - so I guess customer service isn’t terrible. Save yourself the time and effort and just search magnetic shoe horn on amazon!

Very useful shoe horn, no need to bend down and struggle putting your shoes on. Handy wall fitting with magnet means we have the shoe horn hanging in the shoe cupboard, no searching for it.

Item arrived with wood split so have not used, contacted customer support and advised they were contacting warehouse, chased and nothing since.
Wish I'd read these reviews before purchasing.
After reading went and hung shoe horn from magnet and agree is not strong enough and falls off very easily.

Despite all their products being made in China and being sent from there, this is in fact a Swedish firm. I was happy to pay a premium for the product as I assumed they would be Swedish but was very disappointed to discover it i sell Chinese. The shoehorn was OK but not worth what I paid for it. The 3M self-adhesive tape is not what was advertised as being able to be repositioned. The wood is lightweight. Product was made in China and dispatched from China. If you're happy with this then buy.

Terrible customer service! I ordered the magnetic shoehorn in February. It is over six weeks later and I still have not received it. I have emailed the company and been given the run around, including receiving various responses stating that the item was “in transit,” that it was delivered to an address in another state, and that it was “in transit” again. Awful company!

I wrote a 1-star review and it is yet to appear. Maybe it's gone 'missing'. Or maybe it'll take as long to appear as my cheap Chinese mass-produced magnetic holder shoe horn took to arrive. So I'll reiterate my reasons for giving it a 1-star review. In short, the magnet was too weak to hold the shoe horn. It's crap. The shoe horn is made in China and has never seen the Swedish light of day. When you ask for a refund Aeska offer you a 30% discount allowing you to keep the shoe horn, which is now.. just a shoe horn. The company says 'many customers' choose this option, which speaks volumes about the product. And the company. Caveat emptor.

AVOID!!!
Really poor product, the magnet isn’t strong enough to hold the shoehorn to the wall it keeps falling off. Due to delivery timescales I also think this was direct from China and nothing to do with the Swedish back story that initially peaked my interest. I hope people read the reviews prior to making a purchase and save their money! Paid £34 I’ve found the exact same one on Amazon for £9.70! Absolute scammers!!!

I regret purchasing anything from this company. I placed an order last week and have heard nothing. Contacted the 48 hours ago and not heard anything. Looking like a scam company. Beware

This product has nothing to do with Scandi anything… it comes from China. Ordered and paid for the product but didn’t send out the product until I chased them 10 days later for proof of tracking

The shoe horn is good looking. It is made from timber (albeit not the colour I was expecting) but it’s not well made and don’t think it’s worth the price even with 50% off.

Waited weeks for delivery and the quality of what I received was shockingly poor. The magnet that the shoe horn attaches to is not strong enough to hold the shoe horn. For the £34 I spent, I would warn everyone to save your money and avoid.

Aeska = Instagram Scam
Aeska is straight-up scamming people on Instagram. Their ads are packed with AI-generated videos designed to look premium and “Scandinavian,” but it’s all fake marketing.
What you actually get is cheap, mass-produced Chinese products you can find elsewhere for a fraction of the price. They’re just rebranding generic items and slapping a fake design story on top to justify insane markups.
There is nothing authentic or “Scandinavian” about this brand. It’s all smoke and mirrors, built to trick people scrolling Instagram.
If you look closely, everything about their presence screams dropshipping: over-polished ads, vague company info, and zero transparency about where the products really come from.
Bottom line: This is not a premium brand — it’s a marketing scam.

Waited 11 days since placing an order for a shoehorn.
Still no tracking information.
No update or communication from Aeska.
I emailed customer service asking for an update, received a generic response explaining that 'tracking information can take time to update during transit'. Not really an explanation. Did not expect to wait 2 weeks for delivery.

Such cute stuff and good quality! I’m very pleased with it ☺️

I ordered the showhorn and use it every day. Fast delivery, no issues.

Kan ha köpt i princip alla julklappar härifrån 😂 älskar det!!