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Apogee Agency builds and manages affiliate, partnership, and creator programs for mid-sized DTC, consumer, and B2B brands in food, health, home decor, CPG, and e-commerce. We are also a Pensacola marketing agency, working with local businesses across the Gulf Coast. Greg Hoffman founded the agency in 2009. It remains family-owned and independent, with no private equity behind it. Every account is run by senior people. You work directly with Greg Hoffman and President Lynsey Kmetz, not a rotating junior team. As an independent agency, we build partner mixes that hold up as programs mature, and we manage the full funnel: affiliate, creator and influencer partnerships, UGC, organic Reddit, and performance PR. For Pensacola businesses, we offer local marketing and communications support built on the same senior-led approach. That includes digital marketing, brand strategy, and performance PR for companies that want an experienced partner close to home. As a member of the Greater Pensacola Chamber, we know the local market. Our work is grounded in benchmarks, not guesswork. We cap bottom-funnel partners at launch, structure onboarding that lifts activation, and give programs the 12 to 24 months they need to mature. Greg is the author of Think Like an Affiliate Manager and a two-time Affiliate Summit award winner. When you hire Apogee, you get that experience directly on your account. What makes it unique, in one line: senior-led, independently owned, and willing to build campaigns the right way, whether that is a national affiliate program or Pensacola marketing for a local business.
2172 W. Nine Mile RD PMB #326, 32534, Pensacola, Etats-Unis
4,1
5 avis
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I have worked with Greg and the team at Apogee on a few different brands and really enjoy what they bring to the table! They're honest, knowledgeable, hard-working, and great partners. They've helped several of my clients grow their affiliate marketing program.
If you're considering working with them, do it!
Apogee Agency has managed our affiliate program since August 2015. Greg Hoffman and his team have stayed with us through three platform migrations, from Pepperjam to ShareASale to Awin, and adjusted our strategy every time the affiliate marketing landscape shifted, which has happened often.
Our sales have grown, and our market share has held steady because Apogee treats our program like their own business, not just another account.
Eleven years in, I still get direct access to the person running our program. That's rare in this industry. I recommend Apogee to any brand that wants an agency invested in results instead of billable hours.
Réponse de Apogeeagency
James, eleven years with 1st In Coffee. Breaking our previous record by one year. A partnership that long only happens when a client lets an agency actually work, not just execute a checklist.
Every shift in this industry meant rethinking the approach, and you never once asked us to play it safe. Growth followed because we treated this like our own business, not a line item. I still run point on your account myself, no handoffs, no rotating faces. Thank you for eleven years of trust and for taking the time to write this.
I’ve had the privilege of working with Greg over a series of decades and a variety of projects. Any chance I’ve had to hire him - I’ve taken it.
First - it was to run a services division of a corporation where I was an exec. There, Greg was accountable for millions of dollars in revenue growth across dozens of affiliate programs and the client, employee, and channel management that entailed. He was a natural and excelled at the role. It did not surprise me one bit when I learned that he had decided to set up his own shop so that he could be selective about the clients he chose to work with and offer them focused, 1:1 support.
It’s that level of service that led me to recommend his services to several of my consulting clients over the years. I knew each would receive the highest quality support and the most straightforward advice about how to effectively grow their digital channels.
Most recently, I hired Greg to begin building my brand presence with a Reddit strategy. From onboarding to the first few months of service- I’ve been kept in the loop, know what comes next and feel like I have realistic expectations for what my investment will return. I appreciate this level of transparency as a professional. I don’t want someone to tell me what they think I want to hear. I want an experienced practitioner to give it to me straight and partner with me to make the most of the opportunities that are available to me. Greg is that partner.
Réponse de Apogeeagency
Working together across so many years and so many projects means a lot to me. You accepted my resume on a box of donuts, and that leap of faith built the rest of my career. I still remember those early days managing the affiliate programs at scale. Building Apogee happened because I wanted to work exactly the way you describe: selective about clients and direct about what will actually move the needle. The fact that you've trusted me with your own brand's Reddit strategy after everything we've built together tells me we're doing this the right way. Straight talk and realistic expectations are the foundation, not the exception.
Apogee Agency (specifically Greg & Lynsey) has helped Name Bubbles grow our affiliate program from the ground up. We consistently see YoY and MoM growth, which is key in a seasonal business. They are an active partner to us and constantly pitch new ideas to help us move the needle.
Réponse de Apogeeagency
Elizabeth, thank you for this. Five years and counting says everything about the partnership we've built with Name Bubbles. Growing the program through seasonal swings while keeping YoY and MoM growth consistent has been a genuine team effort, and I know Lynsey feels the same pride in this work that I do. We'll keep bringing new ideas your way.
Greg literally taught me everything I know about the affiliate space.
I initially hired him at a Fortune 50 company, and he and the team improved the performance of the channel dramatically. Incrementality of the order we drove via affiliate went way up, while needless spend and heavy discounting went down.
Réponse de Apogeeagency
Sean, thank you for this. Working with you at that Fortune 50 company was one of the highlights of my career. Watching the team shift the channel from discount-driven volume to real incremental revenue proved what disciplined affiliate program management can do. That work made it into my book, Think Like an Affiliate Manager, as an example of what's possible when a program is managed with real strategy. I appreciate you taking the time to write this.
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