Diamond Watches London Avis 

Saw the watch I wanted online on Saturday so I messaged, in all honesty for the price I thought it was going to be the classic case of “oh sorry just sold that one but we have another one for a bit more” like a lot of other dealer try!
Not these guys! spoke on Saturday all agreed and if it wasn’t for the Royal Mail I would have had it on my wrist Tuesday but instead 11am Wednesday pretty impressed, I will 100% be back and have already recommended Danny to some friends!

Great company to deal with, fast easy transaction always have the best prices, definitely be back in touch in the near future

Bought a watch off Danny and his service was excellent! Exactly as described and always happy to help, highly recommend!

Couldn’t recommend these guys enough! I was made to feel so welcome and although my purchase was relatively small, they were happy to help me with all of the questions I had! I look forward to my next purchase, Thank you guys!

I have used many watche stores in London and the Team at diamond are by far the best for both buying and selling.
Would 100 percent reccomend

What an excellent , premium service. Danny is so kind and well mannered - an absolute dream dealing with when it comes to buying / selling and repairing watches. All authentic and incredibly trustworthy.

Watch repair was incredibly quick which made my husband so happy ! So glad I found this store, thank you Danny !!

Wish I’d found DWL sooner. Stunning examples of every watch they source and amazing customer service. Danny has been great from first meeting to sale and with his support afterwards.
With all of the instagram watch hype and faceless grey market selling that goes on online, it’s nice to walk into a proper family business with real knowledge and personability.

I would highly recommend DWL; they are the best in the business. The guys are great and are exceptionally welcoming and knowledgeable. Danny is amazing and provided an excellent service. I’m looking forward to doing business with them in the near future!

Great service allways with Danny and the team! Watches are allways perfect and feel safe buying with them!

Danny & the DWL team are a good business to buy/sell watches. They're exceptionally professional & knowledgeable about products & the market.

Danny sourced me a watch I’ve wanted for a very long time very quickly. Very easy to deal with and clearly the best in the business. Loved the shop and day I will never forget.

I met DWL and Danny years a go in Hatton garden when he was still 15-16years old and i wanted to buy a my wife first Rolex and already the guy knew everything about watches and in 20min he convince us what one we should buy and since that day him and DWL became family everything i need that’s where i go. What a company and the most important genuine people and nice people.

Danny, Arfan and team are extremely professional and experienced in fine watches and jewellery. They are my go to guys and I have been buying from them for years. Thank you for the excellent service.

I have to say by far this watch business is a cut above the rest as they always have the latest stock of watches and their prices are second to none. They also have a broadcast group with very good prices on the latest watches.The staff are very knowledgeable and respectful to say the least. 🙌🏿

Incredible experience from start to finish, prompt, professional and a huge range of stock as well! I’ve been buying and selling watches with these guys and honestly never felt more comfortable anywhere else! When making a big investment, as a present or even just a piece for yourself, these guys steer you in the right direction and make sure you leave happy!

Incredible experience buying from Danny and the DWL team. Sourced the pieces I desired and delivered a high level of service. Danny is and will be my only person to rely on when buying watches. In this trade trust and feeling comfortable is important to me and Danny offered both. The description of all the pieces I brought were accurate and true.

Highly recommended for anyone looking to buy premium watches.

Look no further if you are seeking to source / buy a luxury watch. The experience & service was fantastic from start to finish. Danny was a pleasure to deal with, always on hand and providing regular updates throughout the purchase.

My only regret is not going into Danny’s showroom to collect, but I couldn’t wait and so had it delivered within a couple of days. I’ll just have to visit Danny in person when it comes to buying my next watch 😉

Bought an AP Royal Oak for a very fair price and it was in excellent condition too. George was exceptionally helpful over the phone and the watch was exactly as described when I got there. Am hoping to make another purchase very soon. Can't recommend highly enough.

I have bought a few watches from Danny now and have always been very impressed with his knowledge and mannerisms. This was my first time selling a watch and I consigned it to him, he managed to sell the watch within the time he specified and also money was sent on the morning of the day discussed. I continue to be impressed by the service and will definitely be continuing to do business with DWL.

Have bought multiple watches from Danny over the last few years and have recently sold one through consignment with him which was equally as stress and hassle free. Danny kept me informed of offers throughout the process and once the sale was agreed transferred the money to me immediately. I would highly recommend DWL for consignment and for purchasing watches.