Iceland Foods Avis 

Ordered and paid extra for delivery...due 4-6pm. Was half hour late which i can over look. What i cant overlook is all frozen food was missing. Tried 22 times to ring relevant branch before answered, to be told order cant be found. Then i get a refund...no other communication which takes 3-5 days...what if that had been my last bit of money? No call to ask if items still wanted, nothing. Shame on your company. After almost 10yrs of using you, never again. Btw, this is 3rd time you have messed my orders up

I went to Iceland in Cleveleys yesterday (12/05/2026) to buy some Chicago Town Stuffed Crust Loaded Pepperoni Pizza 645g, I checked the price on the website before I went, it was £3, in the store it was £5, I asked the store assistant to check the price and it was £5. I'm disgusted at the sharp practices these con artists use to get you into their store, needless to say I didn't buy anything.,

I ordered an online delivery of frozen foods. The driver arrived with the goods loose in a crate. I was told Iceland no longer do plastic bags. If I had known that I would not have ordered. The crates are not hygienic, in my opinion. I asked the driver to carry into kitchen. 'Nor allowed' was the answer. As a pensioner and recently out of hospital I like my food shop to be put on the worktops for me. Ocado do this every week. I had to hurriedly find bags and pack the order into them at the door then carry them into the kitchen, on crutches. Later I realised any item in a cardboard box was covered in a fine powder. I believe the card had defrosted ( and the items inside) but it could just be the lack of hygiene in the crates. I contacted 'Customer Services' who were politely dismissive. I sent images. Still did nothing.
Upshot, having been a customer for at least 30 years I will now no longer shop at Iceland.

Bagless delivery?
Are they trying to lose their drivers as well as their customers?
I would gladly pay for bags for home deliveries but was not given the option, instead I was faced with a confused driver wondering how he was going to get my shopping up 2 flights of stairs (I'm disabled)
If Iceland want to do Bagless delivery then they should implement it correctly, instead of their (Deal With It) attitude!
OMG! They didn't apply the discounts either! Over two shops that's around £10! I shall be claiming that back!!!

Wouldnt even give 1*. 0* should be an option!
Grocery delivery covered in milk. Never ordered milk, so another customers milk had leaked causing soggy packaging and everything needing to be washed.
Of course complained and first contact with them excellent, said I would receive a refund and a £10 good will voucher-yet to receive either despite everyday contact with them in the form or email or voice call where everytime you have to explain whats has happened. Absolutely no customer service what so ever.
After a week the CS representative then said someone will come and collect the soiled goods for a refund! Why not state this when I caled as soon as they were delivered! Sorry but they have either been chucked or eaten by a week! Useless!
Also bread past its sell by date.
Will never use again.
I would not go into a store and pay full price for solied goods so why should I when delivered.

Placed order online for delivery item wasn't delivered rang customer service basically told tough then emailed customer service told manager would ring and yes you guessed it no phone call so no item no refund no communication nothing just ghosted terrible firm with zero customer services

Placed my order of 4x cans of tango and 4x vimto cans last week for delivery today but my order had 3trays of vimto missing was told out of stock ,but in stock when ordering was placed,so didn't get the discount for 4trays as only received 1also still charged for picking order when only half supplied, surly Iceland should be able to put aside orders when placed on line or at least give the option to chose a different type of cans so could still get the offer ,rang customer service and was fined off won't purchase again! Anyone else have this problem?

Absolutely disgusting customer service i was offered a tenner for my food being a day late!!
I have 3 children aswell absolutely despicable!! 🤬🤬🤬🤬
Then trying to get it delivered the next day was a task in itself and you even took the money before it was even delivered aswell how appalling!! I don't understand you just offering 10£ as a good will gesture absolutely disgusting!! Good will gesture my ****

I was shopping at 2:00 full shop had over 200 pounds worth of groceries and frozen food I got to the till the lady told me no deliveries due to staff hours being cut . I explained to her I have no transport I had to leave a full trolley of shopping which the security guard had to put back would not shop at iceland again wouldn’t recommend to anyone I phoned customer service not a bit helpful I can see this store closing if it carries on like this in the future.

Thank you to Daniel that went above and beyond in helping me with fantastic customer service!

My compaint is abotu your arrangement with Top Cashback. This company is witholiding my cashback for MONTHS.
I joined them because i shop with you, and they promised me a larege payout, but they lied.

iceland warehouse at millford haven dont know how to deal with customers cant do a simple task or be normal they were unfriendly cruel muddled up my collection that was supposed to be put by for me have to travel miles now to get the product a visit made even worse when we were told police were being called a real nasty lot of staff including workmen in there doing repairs avoid in future ( just look at the reviews) this low class store with clueless rude hopeless could not careless staff wholeft a couple like us shocked

I recently shopped at Iceland in New Cross Gate and was genuinely impressed by Eucharia at the till which never went unnoticed. She was incredibly helpful and attentive, even with a large queue. In a world where staff often seem to just be performing a job, Eucharia’s caring approach made my evening. Thank you for going above and beyond.

As a regular customer of iceland in avonmeads I'm very happy with the store itself apart from some occasions when I go to the check out with one in particular staff member who's a small Asian guy who never seems to speak of smile, I'm sure you don't train your staff not to speak to customers not even a hello or a smile, I was served by this young guy at the checkout and no hello just scanned the items didn't even ask if I wanted a receipt got up and walked away like it wasn't even there, not even a Thank you or have a good evening, as I work in retail if find this terrible to treat customers like that, not all staff are bad there's just some, I think you need to retrain your staff on customer service.

I ordered a on line shopping to be delivered on Saturday 11th April between 10am - 12pm, I waited in for my shopping, my time slot came and went, so i contacted the store and after what seems ages it was about 5 minutes they answered the phone, only to tell me my time slot had been changed to 7pm - 9pm even tho i had not been told. I told them that time was not good for me as i go to bed early as i get up at 2am for work, so i asked them to deliver the shopping on Sunday 12th April between 8am - 10am, and ask the driver to come to my address about 8.30am, so i came home from work on sunday morning waited in for my shopping, It didnt come sobi phoned the help line and they said the store was not answering the phone, so she emailed them and told me i would have to wait til Monday to see if they delivered the shopping. Again i waited in all day Monday and still no shopping, so once again i phone the help line only to be told they can not send another email. I tried phone the store again and i eventually got through, the girl on the phone said she didnt know anything about it, so i explained, she told me it would be delivered Tuesday between 5pm - 7pm. I then received a text to say it was running late and they would get the shopping as quick as possible. I eventually got my shopping at 20 pass 5, the driver was amazing and kept apologising to me, i told him all the drivers are brilliant and i dont blame them at all. The management need to care about there customers and get their instrutions right before handing it over to the driver. I have had no compensation just an apology. Iceland wake up and listen to your customers because you need them to keep your stores open.

my recent delivery experience, was extremely disappointing and unacceptable, particularly as this was my first order with Iceland supermarket.
My delivery was scheduled between 7pm and 9pm. At 7pm, I received a message stating that delivery had been attempted but access to my premises was not possible. This information was incorrect, as there were no road closures or access issues at my address.
I immediately contacted the driver, who initially claimed the road was closed by police. When I informed him this was not the case, he said he could not hear me and would call back, but he never did.
When I called again, another staff member informed me that multiple calls had been made to me. However, the numbers they quoted were not mine, despite confirming my correct postcode. This indicates a serious issue with how my contact details were handled.
I was then told that the order had been returned and would be delivered the next day, without any consideration for the inconvenience caused. When I requested a refund, I was abruptly told to contact customer care and the call was ended.
This entire experience has been frustrating, misleading, and handled with a lack of professionalism.

I am very disappointed.

Visited an Iceland store with my Chihuahua in a sling around my neck they refused me enter for hygiene purposes apparently when you look online.

I kicked up a bit of a fuss when the security guard I don’t know who he thinks he is, but he decided he was going to ban me. I’ve never been so humiliated being banned from an Iceland store. It’s worse than being banned from Poundland.

The lovely manager Natalie also called me a weirdo lovely people lovely atmosphere don’t bother trying to contact Iceland. They don’t give a damn even they’re managing director who is on X.

So if you have a hidden disability or you are disabled to the people Iceland you are a weirdo. It just so happened. She happened to say to my face so God knows what else you thinking when you walk in and the staff decide to profile you as you walk in 

Zero stars review regarding Woodhall BRADFORD store, Head office and recruitment incuding the unprofessional behaviour of Natalie Roberts snd Katelyn Henry in the legal department

I've had issues at Woodhall BRADFORD store as an Asian foreign male secuity guard falsely accused me of Shop Lifting. There wasn't any evidence instore confirmed by Natalie Roberts on CCTV DPO for Iceland but he attacked me. Pulled open my shopping bag to look instead. The Alarm had gone off while I was inside but I was far away from it. He followed me outside stated he can do that. Morrisons confirmed he can't do that the secruity guard there that I already know but I went back he refused to get the Branch Manager at Iceland therefore put a complaint in however Natalie Roberts was trying to get hold of my image to put on a data base instead she stated she wasn't however since then. The recruitment for Iceland are telling candidates to put inappropriate personal information on application forms. That shouldn't be on. Then received incorrect emails regarding transparency from both Natalie Roberts and then Katelyn Henry with a wrong telephone number on that's invalid. Not only that the call centre is in South Africa with email's for customer service been boused back. I've only bought a shopping bag since at Merrion Centre in Leeds store. As there are better offers now elsewhere.

I will not be using iceland.co.uk for online shopping anymore you have gone woke no plastic bags online shopping should be easy i may as well go out and pick my own shopping so my last delivery come without any bags what a nightmare what normal only took 2 mins to receive my order now takes 20 mins to get all my shopping out of the crates then to move it from my hallway to my kitchen god knows why u had to jump on the woke netzero banwagan ill now shop else we're

Why don’t the CEO take note and action from valued customers comments. This way means you and your team can solve customers issues with your good company