As always we had an excellent experience in Loaf Guildford. Chloe was fantastic; enthusiastic and knowledgeable about all the products and gave us time to ourselves but was on hand to help when requir... Voir plus
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Unit 6A Tunsgate Quarter, GU1 3QY Guildford, England, GB
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As always we had an excellent experience in Loaf Guildford. Chloe was fantastic; enthusiastic and knowledgeable about all the products and gave us time to ourselves but was on hand to help when requir... Voir plus
L'entreprise a répondu
When we visited Loaf in Guildford on thursday 30th April 2026, we were blown away by the customer service. The friendly bubbly chap that helped us was great, a real credit to your company. Definitely... Voir plus
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Have been wanting a loaf sofa for years. We were served by Poppy who was friendly, helpful and informative. Bought a new mattress too 😊 now waiting for the delivery; so excited
L'entreprise a répondu
Further to various emails on 15th September, two calls to customer service, a follow up email on 19th and two social media posts, still no one has bothered to pick up the phone to apologise or... Voir plus
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Écrit par l'entreprise
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSÉcrit par l'entreprise

Unit 6A Tunsgate Quarter, GU1 3QY, Guildford, England, Royaume-Uni
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We visited the Guildford store with our swatches in hand. We were helped by Penny. Penny was very helpful, knowledgeable about the products. I could not choose between a few colours and Penny got the larger swatches and draped them over a chair. We cannot wait to receive our 2 sofas, early March.

Réponse de Loaf - Guildford
The Guildford shack is great. Joe who looked after us is professional, friendly and helpful, a credit to your company

Réponse de Loaf - Guildford
We already own a couple of beautiful clever velvet Loaf sofas , so knew exactly where to go for our new sitting room sofas…the Guildford shack is fantastic with plenty of styles available to see and practice loafing about on! Seren was wonderfully helpful and really helped us pin down what we were looking for in terms of style and colours. So pleased we went a couple of times to check our choices as it’s a big long term investment that is difficult to do online without assistance. Thank you Seren and the Guildford team.

Réponse de Loaf - Guildford
Very disappointing experience
We ordered two large sofas with a confirmed pre-Christmas delivery date. Unfortunately, we were contacted the day before the scheduled delivery to inform us that one of the sofas had been lost in transit. To compound the issue, the second sofa arrived damaged.
I attempted to contact Loaf’s customer service management team to discuss the situation; however, I was advised that they were unable to speak with me at that time due to technical issues with their headset. I then spent the following 24 hours sending multiple emails in an effort to obtain an appropriate resolution.

Réponse de Loaf - Guildford
Visited the Guildford store with my shortlist of sofas. Seren was brilliant. So friendly and helpful. Really
pleased I made the trip to sit on the various sofas. Excited to get my new sofa and love seat now!! 🩵

Réponse de Loaf - Guildford
Our experience with Loaf has been pretty shambolic from start to finish.
Great customer service in store (Guildford) but then a computer system change saw our original order lost in the ether, which we weren’t informed about until a week before we expected delivery - so a bit like a game of snakes and ladders, we slid to the start again! 16 weeks later ……
After a few failed delivery shenanigans for a loan sofa and then collection of said loan sofa and then final sofa delivery - we were onto about 4 days of rearranged work/ etc by this point - our very expensive and much-awaited sofa arrived - damaged.
You couldn’t make it up! It was an even sided L Shape and one of the connectors was completely sheered off so it moved every time you sat on it.
So another 2 week wait for them to come out and retrospectively fix it, and steam all the lines out of the material - and it still wasn’t great. Still came apart when you sat on it - so we waited for another fix and an extra (although shouldn’t be needed) connecter to be fitted.
The sofa was still not great - still came apart when you sat on it, still the two pieces weren’t aligned at the back - so we reluctantly agreed an exchange.
You guessed it - ANOTHER 8 week wait for the NEW new sofa. So that’s now 24 weeks - ergh!
The NEW new sofa arrived today and so far - so good. The two pieces align, it’s stays together when you sit on it, this one has no lines on the material. Maybe FINALLY after about 6 months - this is it!
The Wincanton Delivery Teams, the Loaf Delivery Teams and the company that come out to do the repairs have all been fab - but what I’ve told them about our experience makes them all say that I’m not the first customer with this experience.
Overall - it’s been a slog. Many many hours on hold to Loaf, many many promises not fulfilled and just one cog never talking to the other and leaving the customer on the other end very frustrated.
Would I use Loaf again - probably not. I just don’t have time in my life for the admin involved in trying to buy their product!

Réponse de Loaf - Guildford
Great online service. The website was really easy to use. And the process of making a purchase was painless. The store staff in Guildford were really helpful and I am really looking forward to receiving my chair in due course.

Réponse de Loaf - Guildford
We've ordered a few time from loaf now and always found it very easy and straight forward. Both times we have visited the Guildford shack and the staff there are so friendly and helpful with all the questions we have had.
Same for the delivery - it is always easy to book and super straightforward.
I would recommend loaf products to anyone - the products are such good quality.

Réponse de Loaf - Guildford
Staff are extremely friendly and helpful. Thank you to Joe and Serena for all their help over multiple visits! We finally made a choice! Thank you again!

Réponse de Loaf - Guildford
Chloe, the wonderful Black staff member in the Guildford shop, was just amazing. Without her help I don't think I would have left the shop without the sofa I bought. I had walked around the shop for quite some time with none of the other staff offering to help. Until Chloe stepped into help. Also loved the layout of the shop. And the sofas are to die for.

Réponse de Loaf - Guildford
The best sofa of all my life.
Super comfortable. True to it's colour and material of fabric.
My cats actually hate the velvet which was fundamental for us. They cannot scratch on it and they refuse to sit on it, which could not be better!
Delivery was really smooth and easy.

Réponse de Loaf - Guildford
Good ordering system and when we visited the Guildford store it was very welcoming

Réponse de Loaf - Guildford
Great advice from the assistant at the Guildford branch and following that bought an outlet stool and it arrived in 48 hours! So speedy

Réponse de Loaf - Guildford
Only popped in to look at some fabrics for cushions to go with our much loved Loaf sofas - the customer service from Chloe was so good without being pushy. A good experience.

Réponse de Loaf - Guildford
Have received my order after ordering in Guildford shack (they were great). The sofa and chairs are stunning. I’m sooooo pleased with them. Everything was on time and delivery was great.
Unfortunately the footstool does not match in colour (we think a different batch of material) but having spoken to a very friendly and helpful customer service member, everything is getting sorted. I do think it’s a bit unfair that I have to wait for the whole making process again which at the moment is 11-13 weeks (my initial order was only 6-8 weeks). Perhaps loaf could consider a “skip the queue” option for when an error has been made?
Having said this, I would still order with loaf again… in fact I’m making plans for an armchair as we speak!

Réponse de Loaf - Guildford
Really helpful but not intrusive member of staff who I think was called Seren. She gave great support and answered questions when we had them and helped to confirm our choices whilst giving us different options.

Réponse de Loaf - Guildford
The whole experience of purchasing our new sofa bed was wonderful. Chloe K was so helpful and kind and it was such a pleasure dealing with her. We cannot wait to get our new sofa bed. Guildford team are amazing and should be praised for their in depth knowledge.

Réponse de Loaf - Guildford
The Loafers in the Guildford Shack were very knowledgeable, friendly and professional but not pushy. Well laid out with many sofa designs to look at.
Water provided and child friendly with colouring to do. I thought the free Tunnocks teacakes were a nice touch!

Réponse de Loaf - Guildford
Helpful customer service and information. Lovely sales person who couldn’t have been more helpful

Réponse de Loaf - Guildford
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