PRIME HOLIDAYS UK Avis 

Any star over 1 is a Bot!
This company is a scam, fraudulent and falsely advertising and charging for holidays that dont exist.
They are NOT Atol, even though they claim to be. This is one hell of a dodgy company.
DO NOT USE!
For those who used wowcher, get a lawyer to write them a letter, post on socials and trustpilot DAILY, eventually you will get a refund.
And report them via citizen advise to trading standard.

CASE NUMBER 1888340
Update on my ongoing case with Wowcher and Prime Holidays.
I am now extremely concerned that the holiday I purchased may not actually be booked at all, despite both companies insisting it is “confirmed”.

1. The hotel cannot confirm any booking
My daughter phoned the hotel directly. They:
• Could not find any reservation in her name
• Told her she must “confirm with the booking agent” — even though she never said she used an agent
• Refused to confirm anything and ended the call
This strongly suggests the booking does not exist.

2. The hotel email address provided is invalid
The email address on the Prime Holidays documents bounced with a DNS error, meaning it does not exist. This makes it impossible to verify the booking.

3. ATOL concerns have now been escalated
I have concerns about this ATOL certificate showing ATOL 3928. I have now submitted a full report to the CAA ATOL Compliance Team for investigation.

4. Mis selling issues remain unresolved
• Dates changed after payment
• No hotel choice offered
• No gondola ride offered
• Downgraded to room only
• Flight arrives after hotel check in closes

5. Prime Holidays have ignored multiple emails
Both my daughter and I have emailed repeatedly and received no response. This silence is now part of the evidence submitted to regulators.

6. Actions taken
• Formal dispute raised with my bank
• Report submitted to Trading Standards
• Report submitted to CAA ATOL Compliance
• Final escalation messages sent to both Wowcher and Prime Holidays

At this point, I simply want a fair resolution and a refund for a holiday that appears to be mis sold, unconfirmed, and potentially not financially protected.
I will continue to update this review as the investigations progress.

Paul was a very kind and patient in helping me sort out my holiday. 10/10 customer service skills!! Thank you Paul!

To all the people who used Wowcher to book with Prime Holidays - put a review on TP for Wowcher. They check these. After doing this I did get a full refund. Id sent them messages, screenshots of other reviews every day. Dont waste your time with Prime Holidays, but don't give up on Wowcher. Persistence pays off. Good luck

PLEASE LISTEN TO ALL OF THE NEGATIVE REVIEWS. THEY ARE REAL!!!!

I BROUGHT 2 WOWCHERS FOR VENICE IN MAY. Same thing happened to me and many other negative reviews. Avantika from prime holidays should be ashamed. This company should not be able to trade and wowcher need to be held responsible as well. PRIME HOLIDAYS OWES THOUSANDS OF PEOPLE THEIR MONEY BACK.

THEY OFFERED ME FLIGHTS THAT NEVER EXISTED FROM SOUTHEND.

I accepted not knowing it was a scam.

AND THEN AVANTIKA TOLD ME IT WAS SOLD OUT ONLY HOURS AFTER I ACCEPTED.

THEN THEY WANTED ME TO UPGRADE AND SEND THEM MORE MONEY LIKE I WAS STUPID.

EVERYONE NEEDS TO CONTACT TRADING STANDARDS ABOUT THESE PEOPLE.

WOWCHER NEEDS TO REMOVE THIS SCAM BUSINESS NOW.

They are telling me I can’t get a refund. But what they advertised was fake and wowcher are refusing to refund either. I will be leaving negative reviews on a daily basis until I get a refund.

If you see a deal thats too good to be true on wowcher, it is.

Honestly the worst booking experience of anything in my life, a group of 4 of us wanted to go on a trip to milan but bookings had to be made seperately for financial reasons.

We booked 3 vouchers on one booking and 1 more ticket on another.
Anyone with a brain can do the maths and see that 3+1 can be split into 2+2 and there would be no issue.
but prime holidays don't have brains and want additional costs for both bookings.

I cant afford the additional costs and they wont refund me, so im out of luck.

not to mention the flights are in the middle of the night to an airport thats further away, i can pay an additional £110 to have all people on the same flight but its still in the middle of the night and 50+km away from the hotel and theres no public transport at that time!!!

dont book with them

I am writing this to warn other consumers about my experience with Prime Holidays. After purchasing a Wowcher holiday, I was subjected to what I believe are aggressive commercial practices and fraudulent misrepresentation.
Aggressive Pressure Selling: During a phone call, I was given a 2-minute window to "confirm" a booking, with the agent claiming flight prices could not be guaranteed otherwise. This made it impossible to review the hotels or locations properly.
Misrepresentation of Quality: I was verbally promised "4★ Upgrades." However, the hotels provided (such as Arthotel ANA Gala and Hotel Mediterran) are officially 3-star properties. Furthermore, the locations were not as promised; for example, being placed in Wedding rather than the central Mitte district of Berlin.
Falsified Timestamps: Most shockingly, in their response to my complaint, Prime Holidays provided a falsified email timestamp (claiming 17:33) to make it appear I had hours to consider the booking. My actual "Sent" folder proves the email was sent at 13:03 while I was still being pressured on the phone.
Invalid Contract: They issued a confirmation for July 2025 (a date already in the past) for a trip meant for 2026.
I have formally reported this company to the ATOL Compliance Team, Trading Standards, and initiated a Section 75 dispute with my bank. I strongly advise anyone to avoid this company at all costs. They use misleading tactics to trap customers and then falsify evidence to avoid accountability.

Don't book with them. I booked a 4 day city break to Rome with woowcher. It says redeem you voucher within 24 hours or it will be automatically redeemed and customer service will contact you. So I redeemed this was on a Saturday, on Monday after reading lots of reviews I decided to contact them Monday morning. As soon as I said I have changed my mind and want to cancel and a full refund. The customer service said you will get a call back not even asking who I was my details. I didn't get a call back and had to ring 6 times to here the same message I would get a call back without knowing who I was or asking my phone number. I then email 3 time. To say I wanted to cancel and a full refund I didn't feel secure with no communication, I had no information on flights hotel. I then received a email with travel information but ridiculous times which would make the trip 2 day not 4 and gave me another option but wanted extra 89 pound per person. I haven't agreed. Or even spoke to a person in 6 days all they do is go through the watshap messages repeating same message my fault for redeeming woowcher doesn't take responsibility or read the messages just say prime holidays say no you redeemed and you want to cancel because you want to choose the flight not what they provided or pay extra as given 2 choices. I tried to cancel before they even put sent the email.I hope you see all the bad reviews before booking as they dont speak to you or help.they take money for false advertisements and you dont get what you think. They dont take responsibility and blam you or acknowledge the 14 days cooling off even though you not agreed with flights and hotel.and only seen the flights and hotel details after you have paid.

Haven't posted for a few days still refusing to refund me for a holiday I bought that doesn't exist but they want me to pay extra to go to lesser accommodation than I booked Wowcher are fobbing me off and Prime are ignoring the fact that this is illegal. Check out the linked travel arrangements 2018. Avoid this company. Can't believe they're still allowed to trade

I booked a weekend break to Prague for myself and my partner as a xmas present. I booked for Fri 13th - Sunday 15th March. On arrival in Prague we went to our hotel to discover Prime Holiday had booked our hotel for the 13th February and our flights for 13th March unbelievable. The hotel reception were very helpful and couldnt believe the mistake by Prime. I contacted them imediately as we were down as a no show in February. I spoke to their rep who said he would contact the hotel to sort it and call me back within 10 mins. We were offered a coffee by reception until it was sorted but almost an hour later still no call back from Prime. My partner by this point was stressing so i informed the receptionist i would pay for a room for the weekend as we obviously needed a place to stay. He was most helpful. I paid for the room and then received a callback from Prime who said it was sorted when in fact it was not. I had sorted it myself and informed their rep i would send him my receipt from reception and i expected a full refund. He then told me that was not an option the hotel receptionist then also spoke to them telling them they must refund me as this was an outright mistake on their part. 4 wks later im still being messed about.Ive been told for a month my refund has been initiated and i am stll wating. Its a disgraceful way to treat your customer and if thats how they operate i would seriously steer clear of this company

Absolutely diabolical never use this company. Shouldn't be allowed to carry on cheating people out of money. Booked a four day trip to Rome. We are wanting a refund as the flight times were rubbish and prime wanting to charge us extra for better flights. The customer service is absolute joke. Wowcher is no better

Wish I read the reviews before I booked and redeemed the wowcher voucher. The hotels they advertise are not available so you get a downgrade. They charge extra to alter flight times. The worst part is the Auschwitz trip they sent a voucher for ( I bought this trip for my daughter) they did not have her on the list for pick up and she missed out on the trip which was the whole point of going to Krakow. Will never use wowcher or prime holidays again.

I would give 0 stars if I could. I have had the most horrible experience. Purchased a holiday to krakow with them and they emailed me saying it was sold out. When requesting a refund they said I couldn’t because I had redeemed the voucher. Absolutely horrible! Avoid booking at all costs

Nothing but scammers!!
Bait and switch scam. Booked 6 night multi city holiday to italy.
The times of flights were ridiculous meaning we would only have 4 nights. They tried to get me to upgrade for £199 pp for better flight times. I refused and then they sent me 3 alternative holidays, none in Italy and all additional money on top of what I paid. Neither wowcher or prime holidays will refund me so have to wait 14 days to get a charge back from the bank.

I have now been told it has been escalated to a higher up. However, I asked them to contact me via email and they have said no, they can only do phone calls. What?

I m very happy to say that I had great experience travel a vacation abroad.

bought a wowcher
contacted prime holidays who finally sent me an offer of flights etc which although poor and inconvenient (flights from london southend!) i accepted and then was ignored and ignored, finally to receive an email to say the deal had sold out but i could upgrade! wanted hundreds of pounds more!
don’t waste your hours booking and waiting for non responses - just book a reputable flight and hotel!

If I could give 0 stars I would
I have been trying to make contact for over a week to cancel a holiday, due to unfortunate circumstances we can no longer go on the holiday we booked, o have sent numerous emails and not 1 has been responded too.
I’m disappointed and disgusted with the lack of communication I have received
Avoid this company at all costs… I will not give up and I’ll do whatever means to get this resolved

My husband booked a holiday when we were told the hotel was fully booked so we paid extra and booked somewhere else then my husband suddenly passed away i contract them no help no understand no money back

Rubbish company to deal with, very dogged and misleading information.
Always adding extra cost, putting pressure on timing completion to get you to pay extra.
Totally different hotel than advertised originally.