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Noté 1 sur 5 étoiles

I’ve used the Sure Maximum Protection cream deodorant for years and loved it. They’ve recently changed it and it’s awful. It is more like a gel than a cream. It is wet and sticky when applying and jus... Voir plus

Noté 1 sur 5 étoiles

This was my favourite deodorant but the new formula is awful. It is sticky, wet and does not dry down, making my armpits feel like they have hair gel in! The new dispenser type provides far too much... Voir plus

Noté 1 sur 5 étoiles

I have been using the Sure maximum protection deodorant for years. The new version is terrible. It feels sticky and wet when applied and never dries properly. I feel damp under the arms all day. I wil... Voir plus

Noté 2 sur 5 étoiles

Sure Maximum Protection Used to be head and shoulders above any other product. New formulation horrid. Cold, wet and sticky when you put it on at night. God forbid if you forget and have to put... Voir plus

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Mauvais

TrustScore 1.5 sur 5

53 avis

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44 avis reçus au cours des 12 derniers mois

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Noté 1 sur 5 étoiles

It’s so wet!

It’s so wet! Takes ages to dry. Unpleasant, old fashioned deodorant scent.
They have recently changed product and it’s not good!
I bought a three pack from Costco which is very annoying as can’t use it!

3 novembre 2026
Avis spontané
Noté 1 sur 5 étoiles

New Sure Maximum Protection cream deodorant…..disappointed

I’ve used the Sure Maximum Protection cream deodorant for years and loved it. They’ve recently changed it and it’s awful. It is more like a gel than a cream. It is wet and sticky when applying and just doesn’t dry for ages after - I do not have an hour to wait before putting on my clothes… so they get marked, even though the new formula is meant to be an “invisible cream”. It also seems to irritate my skin and I’ve never had any issues like that before with any products. It is unusable so I would not recommend. I have switched to another cream-based product with a different brand.

3 novembre 2026
Avis spontané
Noté 1 sur 5 étoiles

This was my favourite deodorant but the…

This was my favourite deodorant but the new formula is awful. It is sticky, wet and does not dry down, making my armpits feel like they have hair gel in!
The new dispenser type provides far too much product and the holes are too large making it very difficult to try and only get a small amount.

31 octobre 2026
Avis spontané
Noté 1 sur 5 étoiles

New formula rubbish!

The new version of the cream deodorant is awful. I've used this for years and was happy to pay the £5/6 but I won't be buying this again.
The new formula is too wet and leaves my under arms sticky all day. I have a few tops I have had to wash more than once to remove the product! It doesn't provide the desired protection either.
The new twist dial dispenses far too much product.
What a shame. Sure, please return to the previous formula and dispenser!!

2 novembre 2026
Avis spontané
Noté 1 sur 5 étoiles

Not an improvement

I have been using the Sure maximum protection deodorant for years. The new version is terrible. It feels sticky and wet when applied and never dries properly. I feel damp under the arms all day. I will be switching to a new brand immediately.

26 octobre 2026
Avis spontané
Noté 1 sur 5 étoiles

I agree with all that's been said

I agree with all that's been said. I too have used Sure Maximum Protection cream for years and have been extremely happy with it. Right amount came out to apply. Quick dry. Confident to be dry and odourless all day. Was worth the £6. Not anymore. New formula is too wet, takes ages to dry, which means residue on clothes. Does not keep me dry anymore and definitely not odourless. Will have to go back to Dove.

29 octobre 2026
Avis spontané
Noté 1 sur 5 étoiles

Changed no longer works and gives you bo

Terrible stuff why change something that works prob to squeeze more profit .Really gutted I bought a bulk pack of the purple 72 hour and it actually gives you b o have now binned them and using a different brand

14 octobre 2026
Avis spontané
Noté 1 sur 5 étoiles

New formula 👎🏼

I have used sure maximum protection for around 5 years and never had a problem. But this new formula is wetter, stickier, takes longer to dry and does not give the same protection as it used to. I will need to find another brand now 😢

14 octobre 2026
Avis spontané
Noté 1 sur 5 étoiles

Was initially pleased with the new look…

Was initially pleased with the new look of Sure Maximum Cream deodorant. Bigger size and no annoying clicking sound.
Been using this deodorant for years and I am totally disappointed with the new formula.
It’s so sticky and takes forever to dry. Armpits have even still felt sticky after a whole day of wearing.
Left me no choice but to go over to the solid stick version.

13 octobre 2026
Avis spontané
Noté 1 sur 5 étoiles

I have been using sure for men for over…

I have been using sure for men for over 30 years. This new stuff is rubbish it doesnt work my armpits smell before they didnt at all. I am having to look around for an alternative never thought that would ever happen useless

13 octobre 2026
Avis spontané
Noté 1 sur 5 étoiles

Absolutely terrible

Absolutely terrible! Used old formula for years and it was brilliant. This new version is horribly slimy and doesn't dry. And it certainly doesn't stop you sweating. No wonder it is being sold at half price. Just wish I hadn't bought four of them!

1 octobre 2026
Avis spontané
Noté 1 sur 5 étoiles

Such a shame they changed the product

Sure 96hr deodrant stick

Such a shame they changed the product. The new version is awful. It takes ages to dry, sticks to your clothes and is unpleasant to use. Having used the old version for years I will now be looking for a new brand.

7 octobre 2026
Avis spontané
Noté 1 sur 5 étoiles

What has happened to Sure Max for…

What has happened to Sure Max for Women? Please go back to the old formula.

Will not be buying anymore, it is sticky, won't dry and I am sweating a lot. I was happy to pay five pounds as it worked but it is useless now. Going to have spend time now to find an alternative so thanks for that.

6 octobre 2026
Avis spontané
Noté 1 sur 5 étoiles

Discussing new sticky formula!

What have they done to this new version? Its horrible, wet, sticky and no protection. Used to be the best on the market now definitely the worst. Big mistake sure!!!

18 septembre 2026
Avis spontané
Noté 1 sur 5 étoiles

Nothing like the original.

Too much comes out when you turn the control.
It is very wet and sticky.
I have to use a hair dryer on it to try and get it to dry.
The original sure which I've been using until recently was perfect in every way.
This is very messy by comparison.
I will not be buying it again.

4 octobre 2026
Avis spontané
Noté 2 sur 5 étoiles

New sure roll on x3 is rubbish

New sure roll on x3 is rubbish. Just sits there until you have to wipe it off or worse it rubs off on your clothes. Will be moving to Dove until they go back to how it was

1 octobre 2026
Avis spontané
Noté 1 sur 5 étoiles

Not happy

Not happy! The new sure maximum protection cream product with new ingredients is AWFUL. It is not remotely the same as it was before. I have used it for most of my life as it WAS the only one that worked! Why would you change something that was amazing and perfect to something unwearable! Unusable and is completely useless! Terrible idea and this may back fire massively on the business!

27 septembre 2026
Avis spontané

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