I had an order that hadn’t arrived, and after sending an email I received a response immediately. ( it had been returned without a clear name/ address). Within a day I received my order and a refund... Voir plus
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Vine apparel was easy to shop with, fast delivery. Purchased the 'comfiest PJs Long - pink hearts'. Beautiful fabric, super soft. Great fit in pants, top large in comparison, but sleeves quite tight... Voir plus
L'entreprise a répondu
Best company I have ever purchased from The dress I first ordered was true to size The service was impeccable I messed up ordering a skirt twice I phoned them and actually spoke to a human be... Voir plus
L'entreprise a répondu
Very poor refund processes - I requested a refund instead of a gift card - I received neither after returning my product. Please keep your tracking number - as they will deny receiving it.
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À propos de l'entreprise
À propos de Vine Apparel
Écrit par l'entreprise
Hey beautiful, it’s Shelley here, owner and founder of Vine Apparel – welcome :)
I wanted to give you a little bit of an idea of how we came about, and what we are about, so here goes.
The word fashion has always intimidated me – I’ve always felt like it meant you needed to be a skinny little model buying expensive labels and looking perfect at all times. I’ve never been a skinny little anything but I LOVE dresses (and pockets, and buttons) and I like to feel good and be comfortable at ALL times. Jeans were my nemesis.
In 2009 I was 23, wanting new clothes all the time, but couldn’t afford the prices in the shops near where I lived (or didn’t want to pay them). So, I sourced some suppliers and decided to give our local markets a go. From there came clothes parties – where people could shop in the comfort of their own homes with their friends whilst I chatted and ate food, and it grew from there.
It seems like a lifetime ago now – I was doing 7 markets per month and 4-5 clothes parties a week, I can honestly say I absolutely slogged it. I hired a girlfriend to help 1 day a week, which turned into 7 days per week, and it goes on. I’ll put some photos below of how we started so you can see how hilarious it was. It blows my mind that it still works, and I continue to learn and make mistakes every single day.
What does Vine Apparel stand for?
Vine Apparel to me is about making it easy. Effortless. Taking the thinking out of getting dressed. We are reliable, in that you will always have something to wear, and that something will look good every single time you put it on. You know how something can look good one day but the next day you have no idea how on earth you wore it the day before? That doesn’t happen with our stuff.
We want choosing what to wear to be one less thing you need to think about.
You can rely on it. You don’t need to be skinny. Or tall. You can be you, and you can look beautiful, and you can feel beautiful, regardless of what’s going on in your world.
And we are affordable. Always. You can treat yourself and still pay your bills. Buy your kids (and yourself of course) an ice cream at the beach. You can still do life.
What are my favourite things about Vine Apparel?
Our customers, our community. I love that people come back! Honestly I do, both in store and online. I love that people know what they’re getting, that people come in to our stores knowing they’ll find something, they won’t have a shopping hangover after, and they will actually wear every single thing they buy from us, often.
And they are honestly the nicest people in the world. Feedback we get all the time is amazing, and my absolute favourite part is that they are real. Not all photo-shopped supermodels who could look good in a paper bag, they are real people.
Mums who are always on the go. 20 something year olds going to gigs or festivals, someone looking for a dress to wear to a wedding, someone, anyone – looking for something they can just throw on on those “I have nothing to wear” days.
I love that our range is so versatile, and so many things are people’s “go to” when they are in a rush, or have something on. And EVERYTHING IS COMFORTABLE!
I love my staff, I love them. I have the best humans in the entire world working with me, and I love every single day. My husband works with us now too, my children are a part of it, it’s just the absolute best.
I just love it, I do. And I especially love having people try things on which would usually be outside of their comfort zone, but they do, and they end up loving it. I think that’s my ultimate. And I love that I can be me, my very own dorky ridiculous self pretty much always wearing my thongs, and people can relate to it.
This is why our aim is not just to sell you clothes – we genuinely want you to get dressed, look in the mirror and smile.
If we can help you with anything, at all, or if you have any questions about anything we do, please get in touch.
Have a beautiful day,
Love Shelley & the Vine Apparel team x
I wanted to give you a little bit of an idea of how we came about, and what we are about, so here goes.
The word fashion has always intimidated me – I’ve always felt like it meant you needed to be a skinny little model buying expensive labels and looking perfect at all times. I’ve never been a skinny little anything but I LOVE dresses (and pockets, and buttons) and I like to feel good and be comfortable at ALL times. Jeans were my nemesis.
In 2009 I was 23, wanting new clothes all the time, but couldn’t afford the prices in the shops near where I lived (or didn’t want to pay them). So, I sourced some suppliers and decided to give our local markets a go. From there came clothes parties – where people could shop in the comfort of their own homes with their friends whilst I chatted and ate food, and it grew from there.
It seems like a lifetime ago now – I was doing 7 markets per month and 4-5 clothes parties a week, I can honestly say I absolutely slogged it. I hired a girlfriend to help 1 day a week, which turned into 7 days per week, and it goes on. I’ll put some photos below of how we started so you can see how hilarious it was. It blows my mind that it still works, and I continue to learn and make mistakes every single day.
What does Vine Apparel stand for?
Vine Apparel to me is about making it easy. Effortless. Taking the thinking out of getting dressed. We are reliable, in that you will always have something to wear, and that something will look good every single time you put it on. You know how something can look good one day but the next day you have no idea how on earth you wore it the day before? That doesn’t happen with our stuff.
We want choosing what to wear to be one less thing you need to think about.
You can rely on it. You don’t need to be skinny. Or tall. You can be you, and you can look beautiful, and you can feel beautiful, regardless of what’s going on in your world.
And we are affordable. Always. You can treat yourself and still pay your bills. Buy your kids (and yourself of course) an ice cream at the beach. You can still do life.
What are my favourite things about Vine Apparel?
Our customers, our community. I love that people come back! Honestly I do, both in store and online. I love that people know what they’re getting, that people come in to our stores knowing they’ll find something, they won’t have a shopping hangover after, and they will actually wear every single thing they buy from us, often.
And they are honestly the nicest people in the world. Feedback we get all the time is amazing, and my absolute favourite part is that they are real. Not all photo-shopped supermodels who could look good in a paper bag, they are real people.
Mums who are always on the go. 20 something year olds going to gigs or festivals, someone looking for a dress to wear to a wedding, someone, anyone – looking for something they can just throw on on those “I have nothing to wear” days.
I love that our range is so versatile, and so many things are people’s “go to” when they are in a rush, or have something on. And EVERYTHING IS COMFORTABLE!
I love my staff, I love them. I have the best humans in the entire world working with me, and I love every single day. My husband works with us now too, my children are a part of it, it’s just the absolute best.
I just love it, I do. And I especially love having people try things on which would usually be outside of their comfort zone, but they do, and they end up loving it. I think that’s my ultimate. And I love that I can be me, my very own dorky ridiculous self pretty much always wearing my thongs, and people can relate to it.
This is why our aim is not just to sell you clothes – we genuinely want you to get dressed, look in the mirror and smile.
If we can help you with anything, at all, or if you have any questions about anything we do, please get in touch.
Have a beautiful day,
Love Shelley & the Vine Apparel team x
Coordonnées de contact
37 / 1-5 Thew Parade, 2099, Cromer, Australie
- 0299841824
- customercare@vineapparel.com
- vineapparel.com
3,9
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623 avis
A répondu à 57 % de ses avis négatifs
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I had an order that hadn’t arrived
I had an order that hadn’t arrived, and after sending an email I received a response immediately. ( it had been returned without a clear name/ address). Within a day I received my order and a refund for postage. Amazing communication and action. You can’t ask for better than that. Thankyou Vine Apparel ( and I love the dress I ordered)!
6 avril 2026
Avis spontané
Réponse : Vine Apparel
Thank you so much Jenny, your feedback means so much to us x
Best company I have ever purchased from…
Best company I have ever purchased from
The dress I first ordered was true to size
The service was impeccable
I messed up ordering a skirt twice
I phoned them and actually spoke to a human being who was very courteous and helpful and emailed me that it had been corrected for me
I will definitely be ordering from them in the future as it’s great knowing what company’s are both helpful and obliging and all the items I have ordered so far have been of high quality
Thank you
8 avril 2026
Avis spontané
Réponse : Vine Apparel
Thank you for being such a wonderful supporter of us and what we do, we really are so grateful x
Very poor refund processes
Very poor refund processes - I requested a refund instead of a gift card - I received neither after returning my product. Please keep your tracking number - as they will deny receiving it.
7 avril 2026
Avis spontané
Réponse : Vine Apparel
Hey, thank you for your review. Please email us at customercare@vineapparel.com. You can request either a Gift Card or a Refund when you lodge your return, we are happy to help with your tracking of your item. Take Care x
Vine apparel was easy to shop with
Vine apparel was easy to shop with, fast delivery.
Purchased the 'comfiest PJs Long - pink hearts'. Beautiful fabric, super soft. Great fit in pants, top large in comparison, but sleeves quite tight. Colour faded after one wash. Still lovely to wear
2 mars 2026
Avis spontané
Réponse : Vine Apparel
Thank you for your Feedback Michelle, please send us a message at customercare@vineapparel.com and we can look into the fabric fading for you x
Dress was way too big and too long
Dress was way too big and too long, went onto website only find they do not refund full amount, by the time I pay to return item I'll be $32:93 out of pocket, Very dissapointed I think I'll keep dress and take my dressmaking Scissors to it I think I can give it a better shape 🤷♀️ Vine reply only addresses P&P not the fact that after discount dress was $67 and refund was $55 hence with P&P $32 out of pocket sorry will not buy from Vine again 🤷♀️
1 avril 2026
Avis spontané
Réponse : Vine Apparel
We want to keep our prices as low as we can, so yes, you do pay postage. We charge a flat rate of $8.95 for shipping and $11.99 to return if you select our label which doesn’t cover the cost, it merely contributes to it - doing this means we don’t need to increase our prices to absorb the “free shipping” cost. We are happy to see you were able to use our 15% discount for being a first time customer, saving you $11.85.
Of course, if you don't use our label you will receive the full $67.00. For further information please reach out to us at customercare@vineapparel.com x
Poor Refund Experience, beware!
I ordered 3 dresses. 2 were kept and 1 returned. I am unhappy that I was not refunded the monies spent but, instead, received a gift card to redeem at another time. I question as to why my money was not deposited in my bank such that other online retailers do. This is the last time this site will be used!
30 mars 2026
Avis spontané
Réponse : Vine Apparel
Hey Joanne,
We have checked your orders and noted that you requested a Gift Card when you lodged your return with us. We do offer a Refund on all of our full priced items. If you would still like to go ahead with the refund please email us at customercare@vineapparel.com x
I have shopped here numerous times over…
I have shopped here numerous times over the years and have always been happy with my purchases. Unfortunately two of the dresses purchased this month have pilled just from wearing a seatbelt in the car which is very disappointing given the cost of the dresses.
11 mars 2026
Avis spontané
Just disappointing that you have to pay…
Just disappointing that you have to pay for returns. Ordered my size top, but it was huge on me. Would have needed to go down 2 sizes. I would have ordered another one in smaller size, but makes it a very expensive top when you have to pay for returns. I won’t buy from this online store again.
17 janvier 2026
Avis spontané
Réponse : Vine Apparel
We want to keep our prices as low as we can, so yes, you do. We charge a flat rate of $11.99 which doesn’t cover the cost, it merely contributes to it - doing this means we don’t need to increase our prices to absorb the “free shipping” cost. X
Contact with customer care 0/10
Tried to do a return, however no response to multiple emails, when I rang i was spoken to by a very abrasive team leader who continued to talk over me, stating multiple times it was ok for them to talk over me as they had the answers. Found there was an issue on their end, no apology just its sorted... will never use again due to this person's attitude and rude nature.
16 février 2026
Avis spontané
Huge shoutout to Vine Apparel for their…
Huge shoutout to Vine Apparel for their outstanding customer service!
I recently had an issue with a faulty dress and their team could not have handled it better. They were incredibly understanding and easy to deal with, offering me a credit note promptly — and even told me to keep the dress to wear around the house or have repaired if I wanted.
It’s so refreshing to deal with a brand that truly stands by their products and looks after their customers. Thank you, Vine Apparel, for making what could have been a frustrating situation such a positive experience!
P.S. I love all my other Vine Apparel purchases.
11 février 2026
Avis spontané
Beautiful dresses but difficult to get the size right
I love, love, love Vine Apparel dresses, they are exactly my style. However, the sizing is so difficult to get right online. Each dress has different measurements for the same size, so I cannot go by what I already own. I always use the size guide but because this may vary by 1-2cm (which I think applies to flat measurements, so could be 2-4cm in total) , I always end up sizing up, and so I now have quite a few dresses that are probably just a bit too big on me (although I still wear them). Returning purchases makes little economic sense after costs ($8.95 x 3 for shipping, and possibly a returns handling fee?). So all in all, I will probably not buy online any more, but only if I am near the Cromer store.
30 janvier 2026
Avis spontané
The clothes are comfortable and…
The clothes are comfortable and stylish. I would like a few more plain coloured boho style blouses but love my recently purchased sleek boho blouse. Very good re returns and I am still wearing the first vine apparel summer dress I bought a few years back. The sizes are created for REAL women. So glad this company exists!
20 janvier 2026
Avis spontané
Great range for ladies at a good price
I’ve bought multiple times from Vine Apparel - both online and in person. The range, the quality, the service and the price can’t be faulted. I love all the things I’ve bought including dresses, tops & skirts.
16 janvier 2026
Avis spontané
You can buy new asseries every time and…
You can buy new asseries every time and trending thease are in your budget
13 janvier 2026
Avis spontané
Highly recommended
Awesome product, quality and value.
Style descriptions are spot on, materials are lovely quality.
Delivery is prompt.
Return for a incorrect size that I made in error was resolved easily and refunded back to me quickly.
I highly recommend this online store.
24 décembre 2025
Avis spontané
Very disappointed with Vine Apparel
Very disappointed with Vine Apparel. Ordered a dress on sale weeks ago. Went into my email today….. received a message a couple on minutes later to say they had cancelled the order. Please don’t confirm order and then decide to cancel it weeks later.
4 novembre 2025
Avis spontané
The Whitley jeans from Vine Apparel
The Whitley jeans in Indigo from Vine Apparel are just the best! I read the product description and sized down as recommended. They are the perfect fit and length, a gorgeous colour and very flattering. The team at Vine Apparel are just great to communicate with. Many thanks again!
28 juillet 2025
Avis spontané
Highly recommended
I just received my third order from Vine Apparel and I’m once again thrilled! The quality is good and prices are very reasonable and affordable. The size guide is always spot on. Love their clothes
24 juillet 2025
Avis spontané
Love my Stella dress…
I pruchased the Stella dress in navy for my son's wedding in Nov 24 and 5 days before the wedding I decided to buy the size smaller. It arrived in 3 days and I was so happy. It felt and looked amazing. I got so many compliments. I was also the celebrant which was special.
18 novembre 2024
Avis spontané
Réponse : Vine Apparel
YAY! We're so glad to hear that!! That has made our day!! x
I intended to buy two blouses and two…
I intended to buy two blouses and two dresses than decided to check reviews and changed my mind. I want a hassle free decent fabric garments with no hassle returns. Sorry
24 juin 2025
Avis spontané
Réponse : Vine Apparel
We’re so sorry to hear about this! We try to make our returns process as quick and easy as possible. We have a handling fee for refunds as it costs us to prepare and send your order, also to process returns, and we want to continue to keep our prices this low!
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