Iceland Avis 

I’m disabled & rely on home delivery for my food shopping.

Today I had a £91.74 Iceland grocery delivery booked between 12:30pm & 2:30pm. Nothing arrived, yet my account showed the order as delivered.

I first contacted Iceland Customer Care at 2:39pm. Their own ePOD system showed there was no delivery photograph, & they were unable to get through to the Rawtenstall store. I was told the store would be emailed & I was assured that my shopping would still be delivered today.

By 5:34pm I still had no shopping, no new delivery slot & no update, so I tried ringing the Rawtenstall store myself. Nobody answered. I called Customer Care again at 5:35pm.

During that second call, I explained that the first adviser had told me my delivery was guaranteed for today. The second adviser said she was “not quite sure why” I had been told that, because Customer Care still had not managed to contact the store & were waiting for a response to their email, which could take up to 24 hours.

I explained that I had spent the last of my money on this food shop, had no food in & had not eaten all day.

The adviser confirmed that Iceland themselves could not get through to Rawtenstall, apologised, & said she would raise a formal complaint about the store not answering calls. She also said she would keep trying to contact them & even try to find another number.

It is now just after 6pm. My original delivery slot ended more than three & a half hours ago. I have called Customer Care twice, tried the store myself, Customer Care have repeatedly failed to get hold of the store, & Iceland’s own adviser has now raised a formal complaint about Rawtenstall not answering their phone.

I still have no shopping, no confirmed delivery time & no further email.

What makes this worse is that I was specifically assured earlier that my food would be delivered today, only to be told hours later that Iceland could not actually confirm when it would arrive.

Iceland knew I am disabled, had no food in & had spent the last of my money on this order, yet I have simply been left waiting with no idea whether my shopping is even coming tonight.

Completely unacceptable.

i have been a loyal customer of many years, not now. this week some of my delivered goods were very unsatisfactory. the bread was one day off of the day before expiry and the milk had a 3 day expiry date and was un-usable on opening. i rang the store, very unhelpful, then i rang customer service, was told to take photos which i did and i have only been credited with the milk refund. if iceland can afford to lose loyal customers over the price of a wilburtons loaf that says it all for me. will happily shop elsewhere from now on

I wouldn’t do a review especially regarding my Iceland delivery of my online shopping however after today I feel I must.
I have never had any issues when I’ve had my shopping delivered, every delivery driver has always been polite and easygoing yet today I’ve had a delivery driver who is rude, definitely not polite ,and definitely not like every delivery driver that’s come to my door.
My advice for anyone else in the Warrington area too , if you are expecting a delivery from Iceland, be prepared for a rude, ignorant, not easygoing bloke if you see the name Gareth as your delivery driver.
Maybe because my skin is slightly brown , and that’s the reason for his rudeness.
I certainly will not greet him at the door , awaiting him whilst I’m prepared with bags for the shopping, with any politeness or pleasantries at all.
Maybe he can’t speak or he’s just not able to build rapport with anyone , if that’s the case , then why is he even employed in a job dealing with Joe public, may I suggest a factory job for him , anything that does not involve facing the customer, lighthouse keeper he definitely suits.

Received email offering me a really good deal it is 3x24 cans of fizzy drink for £12 instead of £27 all i had to do is input the discount code however there was NO code to enter, phoned customer service was told that they didn't know where this email came from!!!. Iceland are con artists offering something that you can't get that's false advertising surely.

​I used to be a regular customer until i found out and I will no longer be buying from Iceland. I was shocked to find out that they source chicken from Poland that contains super-antibiotics—even across their advertised healthier ranges like the Slimming World collection.
​It turns out Iceland's own-brand products, along with lines like Gym Kitchen, rely heavily on chicken sourced from Poland and China. The factory farming conditions for poultry in China are notoriously awful, and I refuse to pay money toward that level of animal cruelty and questionable food safety.
​Iceland needs to do better, be transparent about where their meat comes from, and prioritize higher welfare and local sourcing over cheap imports. I'll be taking my business elsewhere.

Amazing service today. Firstly I was called to advise a few things out of stock.
Then between ordering and delivery our lift broke down. Driver brought all my items up as I am on crutches.
Thank you Muhammed from the Ilford branch.

I purchased 4 x 1000g bags of your Qualiko frozen chicken .. upon cooking it, it became obvious that it had been pumped full of water to increase the weight… each fillet shrank by about half and after roasting for 40 mins, I still drained over 200ml of water from the pan.. an absolute con… I have just looked at the frozen on date… 15.09.2025 - that's almost a year ago!!!!!

I had a delivery and my twin pack of bacon was 1 pk was black
Called several times and after about 10 th call eventually got through to customer services
They sent me an email so I could attach a picture of the bacon and she apologise and says she will get back to me once she had a look at the bacon I sent her
Waited several hours no 1 called or emailed so I tried calling again several times still no answer just ringing out
Any time I call this shop never get an answer to my call
Not the first time I have had bad food or fruit from this store
The staff who do the delivery orders must walk round blind collecting ppls orders
Cause iam sure if they were doing shopping for them self they wouldn't pick up the bacon they sent me for them self
I have had bananas slit in half and black in the middle, tangerines that r squishy and soft with mould ,bread that's blue moulded from previous deliveries
I just wish I could do my on line shopping from the Paisley pizza center instead but iam disabled and butthead is my local delivery store
Very disappointed in this store no customer help at all
Only 1 star cause I couldn't write a review without giving stars

What sort of food company is this ???

Out of stock of margerine and milk, no substitute offered, last time I ever use this company, will now drive to sainsburys and buy what is need, every time I place an order they can't provide things, if you get a substitute it's always thier cheap own brand stuff of lower quality.

If I could give no stars I would, they didn't deliver what was ordered and when I rang to complain the lady at the other end of the line was very unhelpful, I had to ask her several times to please raise her voice , which she did for a few seconds then went back to whispering . Finally she ended by saying there was nothing she could help with .
I have since raised complaint and asked them to listen to the recording but they have refused to answer this basic request, I will not be buying on line from them ever again

Iceland are the most incompetent food shopping company out there.

My delivery arrived with pierced bottle of milk which leaked everywhere, greek yoghurt which also leaked. Didn't refund me correct amount for missing items so they just stole my money.

Absolutely useless. I've been sent gone off salad products that were slushy and brown. Previous order 3x4 pints of milk that were sour! With one day to go! And this is the last time I order. I decided to order bread from them, to save me a trip out. Spent the £40.00 and this morning, they have no bread! Customer service says they are sorry and that was it. No wonder they're closing shops. That CEO has ran that place into the ground, with his lack of understanding of how Iceland was once so successful. Should have listened to his Father. What a disappointment to the Man, to see his once thriving empire, slowly disintegrate, through lack of understanding Icelands business model.

If I could leave no stars I would. Their website is so clunky it’s almost unusable. Email voucher codes never work. The fresh food really is disappointing. Ask for a refund (of your own money) and they turn it into a performance of avoiding to repay you. Wish I’d checked on here before having anything to do with them.

Absolutely appalling service. The driver delivered my food to someone else’s address and it was left defrosting in someone else’s hallway. I have emailed them three times but the refuse to answer me but have put £1.85 into my back account which does not cover the cost of food that defrosted on one of the hottest days of the year. I am disabled and have autism/Asperger’s and Iceland have taken my food money and left me with defrosted goods.

Terrible Experience – Thieves and Liars
I would give no stars if I could!
My experience with Iceland has been appalling, and I will be taking my custom elsewhere. I used to do multiple shops a week and spend a lot of money here, but I cannot abide liars and thieves.

The delivery staff are dishonest and unacceptable. The driver stole items from my shopping and only took a photo of the top basket to cover himself. When I asked them to remove items that were missing, they lied and pretended they could not do anything. Another driver had previously removed milk that was leaking all over my shopping, but when I confronted him, he completely deleted the entire shop from the system so I couldn't claim a refund.

I had to jump through endless hoops just to get what I was owed:

* Contacting customer service to prove the items were on my bill.
* Proving the driver had removed them right on my doorstep.
* Waiting a full week for a refund, which only happened after I threatened to go to the CEO.
* Even then, the refund amount was incorrect because online deals never seem to go through properly, leaving you to pay full price.

Furthermore, their online deals are a trap, the staff promise to investigate missing items and never do, and customer service is a complete joke. They lie, steal, and pretend they know nothing about it. Save your money and go elsewhere.

Hi I am writing here to inform many that Iceland frozen food has gone down hill with regards products , I did on a regular basis buy The Atlantic cod ,10+ packs a month, they changed it to cod fillets that come from China , and is truly disgusting, out of 6 packs that cost me £40+ as they have raised the price £7 a pack I have managed two decent pieces the rest is not fit for consumption in my opinion , I cooked some at the weekend and after following the cooking instructions to the letter. What I was left with was a mixture of greenish brown rubbish no white flakes, I have also encountered fish so rubbery that it was not suitable to eat. I am considering contacting the food standards about this issue.

Aggressive intimidating unhelpful delivery driver. Delivery scattered all over my drive haphazardly as far as 6 feet from my front door. I get they wouldn't fit on doorstep as they were cans of pop and bottles of water. I asked if he could just put them in the hall by the front door. He grumbled that he'd already had to load them in and out of the van. Then picked them up and literally threw them across the hall on to my wooden floor again in a very haphazard manner. As a senior lady recovering from major surgery I found the experience quite frightening and I would be quite worried about ordering from Iceland again.
I put in a complaint to customer services but heard nothing

Bagless service. Degrading. I still don't know how you are allowed to do this to people. It should be optional. The amount of disabled customers you have discouraged from ordering is ridiculous, but the bosses don't even care. Im all for saving the environment but to make things so difficult for disabled people is disgusting. Picking on the vulnerable is a vile move.

I visited Iceland in Wednesbury I was on a mobility scooter and I had a basket full of food I got to the checkout and before I could unload my shopping a man behind me who had a trolley said I would do that for you I thanked him for his kindness and help the cashier packed my bag and then the man behind me not realising it was the manager lifted my bag down onto my scooter for me I thanked him again and he said that’s what they are there for I’ve never been shown kindness like that in other shops I have to ask in other shops so I wanted to make sure the manager got a good review and to thank him at the same time. Here’s a shoutout to Wednesbury Iceland and thanks again

I recieved my online order with no bags and was brought to my house as a delivery, it was all scattered around my doorstep. We still paid for the shopping, shouldn't we atleast get bags with it??