The Organic & Natural Paint Co Avis 

Excellent and reliable service. The paints are of a high quality, totally natural and there is a very nice colour chart.
I have used their paints for years and am delighted with both the service and the quality.

excellent product information along with good advice.

Superb products and superb customer service, with an added bonus of a super interesting newsletter from Chris, the owner, every now and then!

The Auro 555 paint is excellent. Great coverage and has a magic way with light in the way the colour changes through the day. Expensive but worth it. I won't use anything else now! Great service too.

Efficient, friendly - and brilliant paints..

I have used this company a couple of times now and it will be our go to in future for the paints we need for our Victorian gatehouse.
Great communication from the company, a fantastic range of products and the clay paint we bought was very high quality. Delighted we found them.

Great company and best eco friendly and sustainable paints and products.

I’ve used both Auro and Earthborn clay paints, and they’ve both been brilliant on our uneven, multi-plastered walls (lime, gypsum, etc.). The customer service was excellent from start to finish — the team are very responsive, knowledgeable and helpful, especially when it came to meeting delivery timescales. Special thanks to Richard, Chris, and the team. I’d definitely recommend using them!

I love this shop! Chris and the gang are really passionate about environmentally friendly paint and go over-and-above to help. They communicate quickly and are really friendly. As an eco-artist it's vital for me to use ethical, natural paint in my art as well as in my house. They made up some pots of clay paint especially for me and I'm extremely grateful.

Support and aftercare is shocking
Would never consider using this company again
Tried ringing and 3 emails before getting a response! Shocking aftercare

Why didn’t you respond to and emails! And why is no one on the phone!

We’ve just painted our bedroom in Natural Clay Paint - Auro 535 Breathable Colours.

Our period house has uneven walls with lime plaster. We were advised to use a clay based paint. This is the loveliest paint we’ve ever used. It goes on like a dream, no lumps, great coverage and texture. We had excellent customer service and next day delivery for both test pots, and the following order. I would definitely recommend using this company.

Top quality Lime paint.
Had to change order after it had already gone through.
Excellent customer service sorted it.
Arrived next day.

Clear, accurate colour chart
Excellent product (wood stain)
Great customer service - answered questions promptly

I have used Auro products before and I needed some paint in a hurry so I chose a colour from the online chart provided by the Organic and Natural Paint Co.

The actual colour of the paint I got was several shades lighter than the colour in the chart.

Since the paint is rather expensive, I sent the company an email with some pictures and was told by someboduy, I presume Mr Ridley, that he would check with Auro. He then stated Auro had informed him the colour was right.

Except that it was not right for me, because it was not what I expected from looking at the online chart.

Nobody entertained the idea that the tin may have been incorrectly labeled either, but I was directed to their "terms and conditions" which are somewhere in a lenghty drop down menu and basically state that the online charts cannot be relied on.

In black and white I was informed the mistake was entirely my own fault.

I questioned why this warning was not clearly displayed on top of the colour charts themselves but my question was ignored.

However, Mr Ridley stated the following:

"I understand that there is nothing I can do to resolve your frustration, even perhaps sending you a tester pot of another colour you might prefer, or have found on the Auro colour chart we sent"

...and then did nothing. I never had, nor was I ever offered a paper colour chart. and of course no tester pot was offered to me , let alone sent!

Mr Ridley then just went quiet...

Since then, nothing. I paid £37 for a .750L tin of paint which is no use to me and I have to go back to square one and look elsewhere for the colour I require to paint a skirting board in a bedroom with a newly installed carpet where I cannot put the furniture back until the skirting board is ready.

Mr Ridley is very quick to extol the virtues of his products and to talk down his competitors but he has no idea that -as much as the products- fair customer service is what makes a company succeed or fail.

From his lenghty argumentative replies I can see how his customer is always to blame when something goes wrong.

Wouldn’t hesitate to order from this company again, superb communication when contacting them with regards to a query with receiving our order. Sorted out as quickly as they were able due to it being Christmas.
Paint is lovely and so very pleased to know we are not using a chemical laden product.
Huge thanks.

Great range of eco friendly paints and personalised advice from the director himself, who has put in a lot of research for the benefit of his own family to separate the genuine products from the green washing. Highly recommend 😊

Great source of sustainable and eco paints; the company is well-informed and quick to respond to product queries, very helpful thanks

Great service, swift despatch and delivery and a very reliable selection of organic paints and decorating materials. This is an organic supplier you can trust!

I knew how good eco paint was but didn’t know where to get/ what was good. I was really happy to find these guys and with us with a baby and needing to repaint, I didn’t want them to inhale any toxic fumes. (There isn’t any with eco paint) The advice on the site was excellent, the product was superb, delivery was speedy, I can’t recommend this company enough:) Will definitely use in the future!:)