zentrada Avis 

zentrada is Europe’s largest B2B platform for wholesale purchasing of volume and consumer goods & brands. The platform serves brick-and-mortar retailers, supermarkets, convenience and mobile stores, as well as online shops, providing central access to consumer goods for professional purchasing.

As a partner for successful assortment planning, zentrada enables easy wholesale sourcing of supplementary assortments, seasonal goods, promotional items, trend products, and impulse & grab-and-go items across all retail sectors. The platform offers more than 400,000 products, including core assortment basics, category extensions, fast movers, impulse products, counter displays, bestsellers, and high-margin best-value items.

The Mix Order function allows retailers to flexibly combine products from different European suppliers in small quantities, test new items, and efficiently expand their assortments. Industry-specific homepages provide pre-selected recommendations, bestseller lists, new arrivals, and current assortment highlights, helping retailers quickly find suitable products for their business.

zentrada also supports professional purchasing with AI-based product recommendations, transparent pricing, and digital ordering processes. Through the platform, retailers can easily compare products, plan promotions, manage orders centrally, reorder items, and create topic lists with favorite products for future use or seasonal ordering.

With the largest selection of affordable consumer goods & brands for central online wholesale sourcing, zentrada has stood for secure B2B trading, reliable suppliers, and sustainable business relationships in European wholesale for over 20 years. Registration as a retailer is free.