Please think carefully before ordering from this company.

We paid the full cost of just under £5k on Dec29 with delivery stated mid March. Slow Riser sofa bed, armchair and footstool.

I contacted Loaf on 10Mar to plan delivery. I was advised via email i could do this online. Went to choose a date online, but all dates greyed out. Phoned Loaf to be told there was a problem with my order and that it had not been processed when placed back in Dec. Earliest date for delivery would now be mid May. Not once did they reach out prior to me requesting a delivery date advising me of this problem.

I was offered 3 options, one being a full refund. I chose this option. Now, this is where it gets interesting.. I have received a partial refund and in 2 parts and still pending the remaining £100 to be refunded. It was ok for Loaf to take the full amount from me back in Dec and earning interest on this for a few months only to then get my money back in dribs and drabs?! When I requested to speak to a senior manager, I was fobbed off and told I would hear back from a Team Leader via email. Oh, and as a gesture for the inconvenience - £200 credit note to spend with them in the future! I don't think so as all the trust has gone.

This is totally unacceptable and not good enough from, what I was led to believe, a reputable and trustworthy British company where their products are manufactured in the UK. I wanted to support this company and not have to go to a major furniture store where their products are made in China.

I will be contacting Trading Standards if I do not receive my remaining £100 as this will be classed as theft.

Excellent website which was easy to navigate. In store experience was brilliant; bright and well laid out. Staff were very knowledgeable, helpful and made ordering our furniture a dream.

Fantastic service in the St Albans store. Thank you

Ellen was great and so patient while we dithered and changed our minds multiple times! Her advice to stroke the dog with our sample fabric was genius and changed our view on what to choose (hairy labrador). Thank you for your help - the decision has finally been made!

We went into the store in St Albans as we are keen to upgrade our sofas for our new lounge. We were greeted by Ellen who was short of amazing. Her help, advice and supportiveness really helped us in our decision making. She knows the products well and understood our needs. We were made to feel really special and the experience was excellent!

Helpful staff without being over attentive.
Free goodies to eat!!

We ordered a Barney dining table which looked nice enough in the showroom. When ours showed up, it had a poorly done 30cm long fill in the middle of the top of the table as well as multiple other smaller fills ~1cm. Yet the one in the showroom had no fills - totally different quality. Fair enough they accepted it immediately for replacement.

After waiting for a replacement, when seen side by side with the original table being collected on the same day it is a totally different colour, enough to confuse the delivery team. The top of the replacement table also has such colour variation between the main centre piece and the joining side pieces that it just looks odd. It's going back for a refund. Again, nothing like the item in the showroom even with natural variations in the wood.

I asked the delivery team if they have a lot of Barney tables going back, they told me yes they had done quite a few. Quality control has clearly been substandard.

We were also going to order dining chairs and so collected a set of fabrics from a showroom. When we went to order, the colours had disappeared from the website. We took a couple of weeks to decide on options but don't people typically do that? No notice in store or on the website that the colours were about to disappear. Eventually we found out from their customer support that the colours were discontinued and that new colours are coming in March (it was January at the time). They did try to mention a few alternatives which were unfortunately very different colours and fabric types.

So we travelled back to the store to pick up new samples and choose again but then the replacement table arrived. In the end we had second thoughts after that whole experience - save ourselves the time/effort and go with something else.

EDIT 4th March 2026: Second table collected 13th February and still not refunded. That’s two and a half weeks. Consumer Rights Act says two weeks is a reasonable time frame. Loaf support team say they are looking into it and asking the accounts team. Loaf continues to surprise in just how useless the support is. Surely a refund is standard practice? It should not need multiple follow ups from a customer, it should just happen. Loaf replied to this review to say they want to make things right / build trust, yet they still cannot do basic things correctly as a business.

Super helpful and knowledgeable staff, excellent showroom selection of products and colours, transparent order process. And most of all, a very comfy product!

The help from the team in St Albans store was very valuable. They had great knowledge helping with colours size based on room etc.

The store is also well set out and has a great vibe.

Great service from all staff. Friendly and helpful with a store full of lovely sofas.

Your loafer (didn't catch her name)
answered our many questions and help us arrive at the right choice in choosing our sofa.

Welcoming helpful staff, excellent show room and easy shopping experience

The ordering process was straightforward and well explained by the staff

Siri was very helpful and could answer all our questions

The approach from the staff from the moment you enter the store is relaxed and totally non-pushy and so it is easy to ask questions and try everything out without any pressure. I did order a chair and later changed my mind about the fabric. One phone call sorted this out and the order was changed with no fuss.

It was a joy. Advice available when requested but we were not hassled. Very professional.

I did request samples online after seeing a piece of furniture I wanted, but I hadn't received anything, so I went to the St. Albans store. I didn't realise you had a sale on so a member of staff gave me all the information I needed and I went home with some samples to see what would match with my curtains. I returned the following day and placed the order. I had my dachshund with me both times, and the staff were super friendly to him. It was a lovely vibe going into the store.

I spoke with Fabiana virtually at the St Albans branch. Fabiana was very helpful and gave me a virtual tour and sent me a photo of the colour I was interested in laying on the Brioche sofa . I live North of Norwich so it is difficult finding time to get to St Albans in the time scale the sale was on. Fabiana also talked me through the cushions and the filling.