London Diamonds Official Avis 

LD are incredibly friendly and professional, and they’re always so quick to respond to any questions or concerns. I really appreciate how transparent the company is about both the diamond industry and the entire process behind their rings, it made me feel completely confident in my purchase. The attention to detail and care they put into their work truly shows, and as for the ring itself… it’s absolutely stunning! 😍 thank you so much James and the LD team.

This company, OMG. Perfect from the 1st point of contact to the delivery of the most perfect ring. This was a different kind of order, I needed it quicker than the estimated 3 week delivery. James was my contact, he was perfect. Keeping me in the loop with everything that was going on. I’d highly recommend using London diamonds, we’ll be back for our wedding bands.

Amazing customer service from beginning to end! James helped throughout the entire process and was extremely thorough, making sure everything was clear and perfect. My fiancée absolutely loves her ring, and it wouldn't have been the same if I'd gotten it anywhere else! Thanks again James!

WOULD HIGHLY RECOMMEND!!! The moment I came across the London Diamonds (LD) Instagram account I was interested. From posting free useful information to highlighting the myths/scams in the industry, these are company values that I aligned with. I required an engagement ring at short notice and took the list of specs that I had gathered from
"Shopping Around" aswell as the inspiration picture to LD. James quickly responded and informed me that I could ask as many questions as I needed to, which I probably took too literally. However, something as special and expensive as a bespoke engagement ring requires detail and planning. James was able to answer all of my questions and when I offered him a budget range he even advised me to go with the amount I was comfortable with as opposed to stretching it. All things considered and checking endless reviews, I made the decision to go ahead and this was the definitely the correct one. The 4.35 Radiant cut two metal ring was delivered ahead of schedule and LD smashed it. It looked even better in person and most importantly my now Fiancée said YES. Look no further than LONDON DIAMONDS!!!

Really happy with my experience at London Diamonds. My ring is beautiful and exactly what I wanted, after some back forth - we got there in the end :))

The craftsmanship is excellent, the diamond chosen; I have no words for, and it feels solid, well-made, and thoughtfully designed.

They resized it for me without any fuss, and the fit is now absolutely perfect. The whole process was straightforward and easy, with helpful communication from James, with no sales pressure, gimmicks or BS!

Just a really good company doing things properly... which sadly doesn't really seem to exist much these days...

Highly recommend if you want quality without the usual jewellery nonsense.

Their products are beautiful but wanted to highlight how amazing their Customer service is, cannot fault them, a special mention to Miranda who has been so helpful, going over and above. Thank you

I’ve followed London Diamonds for a few years and had sent plenty of their links to my partner before he proposed as “ideas”.
I’ve been engaged for 3 years now with one of their gorgeous ring and couldn’t be happier.
Last week the unthinkable happened and my ring got damaged whilst left in my bag at work.
James was amazing throughout all this, the ring has since been fixed and returned and looks good as new!
The response to messages were incredibly quick and friendly. They clearly care deeply about their customers and providing not only excellent and gorgeous rings but also delivering an incredible service after the purchase of the ring.

From start to finish (and ongoing) the experience has been amazing, support all the way and gave me the confidence to ask the question, glad I said yes to London Diamonds and so did my fiancé 🫡👊🏻🙌

I was recommend to James at London Diamonds and have to say I haven't been disappointed. Excellent service from start to finish. Answered any questions I had when I was choosing my ring and my it was delivered last week. It was delivered in lovely packaging and my ring is absolutely beautiful. Will be recommending them time and time again.

Perfect customer service, really made it all go smoothly and managed to deliver on short notice. Ring is perfect 👌

The service and expertise provided by James was honestly second to none, he guided me step by step through the design and sourcing of the diamond we used for the bespoke ring. May I add this was all done via messaging as I struggle for time and couldn’t make it to the offices. The ring arrived perfectly on time as agreed and is honestly outstanding, my now fiancé was absolutely blown away, just as I have been during this whole process.

The aftercare is also second to none.

James thank you mate, I wish all the best

Jack

Great company. Amazing buying experience and the aftercare has been the best iv ever experienced. These guys will look after you do not hesitate to deal with this company. Amazing !

James and the entire team over at London Diamond are absolute gems! I bought my wife’s engagement ring 3 years ago and the whole experience then was seamless from round the clock replies and designs being shared to ensure it would be exactly what my wife would love. Recently my wife damaged her ring resulting in the band being squashed, a quick message to the team and it being sent over they turned the ring around in only a few days with it looking brand new! No longer squashed and freshly cleaned too looking like the day I proposed. 10/10 and would whole heartedly recommend to anyone looking for an engagement ring or any other jewellery.

My partner bought my engagement ring from LD and honestly we can’t praise them enough! Their customer service is amazing, super quick replies to all of our questions and made us feel really comfortable throughout the whole process. The lifetime warranty was not something we saw other companies offer and made us feel really safe with them. We’ll be purchasing our wedding bands from them too and would recommend them to everyone!

London Diamonds created my engagement ring several years ago, a bespoke design based on the (very precise) vision I had shared with my then-boyfriend. Later, they crafted my wedding band to nestle perfectly alongside it. Four years on, both pieces remain everything I hoped for.

Of course, many jewellers can make a beautiful ring, but what makes London Diamonds remarkable is the care that continues long after the ring leaves the workshop. To this day, I’ve never come across another jeweller who offers a lifetime warranty and yearly cleaning, small touches that make a big difference. Daily wear brings its inevitable knocks and scratches, yet there’s complete peace of mind knowing the team is always just a message away.

London Diamonds blends technical mastery with warmth and charm. There is a family-run feel to the business, and from the start you are welcomed not just as a customer but as part of their community. Their integrity is equally notable: unlike so many in the industry, they do not hand out free jewellery to influencers for promotion, a quiet but meaningful statement about their values.

I recommend London Diamonds without hesitation to friends, family and anyone who asks. I would never consider going anywhere else for diamond jewellery.

I have been following this business for 5 years and have sent multiple similar rings to my partner over them years. I found a more unique cut diamond in New York which I’ve never seen in the UK, so when the time finally came to get engaged we had to reach out to LD. They absolutely delivered! They sourced the perfect diamond and created a stunning setting, giving lots of advice along the way. Everything was so straight forward and the end result is out of this world. Can’t wait to return for wedding bands!

I have used London Diamonds twice, to make a custom engagement ring and wedding band. Both times the service was incredible and the quality of the designs, rings and diamonds were second to none.

I first came to London Diamonds after a previous jeweller struggled to make my engagement ring. It was a very difficult ring to make but when I approached London Diamonds with my ideas they got the design right the first time round! Their communication was excellent, their time management was spot on and their advice throughout the process was spot on. Since the ring has been made, my partner has been back for resizing a few times and we have not been charged a penny. I returned this summer for them to make my wedding band too, which they knocked out of the park!

I do not trust any other jeweller to make any custom jewellery for me now. I will always return to London Diamonds because they are honest, professional, experts in design and give the best customer service you can imagine. James, maggie and the team are incredible. A very happy and loyal customer here!!

I can’t recommend London Diamonds highly enough. From the moment I made my initial enquiry to the moment I opened the box containing the perfect engagement ring, the entire experience was seamless, transparent and genuinely enjoyable.

James was my point of contact and he was exceptional from start to finish. He guided me through every step of the process, answered all my (many!) questions with patience and honesty and helped me design a stunning ring that far exceeded my expectations, both in quality and value.

There was zero pressure throughout, just professional advice and a clear passion for what they do. It’s rare to find a company that delivers both world-class customer service and incredible craftsmanship, but London Diamonds absolutely nailed it.

Thanks again to James and the whole team. you’ve helped make this chapter of our lives unforgettable.

More than a professional and friendly service. Miranda was the best and you can tell she has a passion for her job. I would highly recommend this jewelers.

London Diamonds have been amazing! Miranda specifically has been great during the whole process of designing my ring. We went back and forth a few times to make sure it was perfect and the rest was dealt directly with my, now fiancée, James so I didn’t know all of the details.
James proposed recently and my ring is absolutely stunning! I can’t recommend LD enough!
Thank you all
A&J x