Novahair Avis 

The product is not what is advertised. It stains your skin. I have used Nova Hair from many suppliers; none stained my skin as badly as this. I used it exactly as instructed. The product stains your skin, and it takes a lot of effort to clean up. If you do it a few times, your skin may even get damaged.

Absolutely the worst shopping experience I’ve ever had.

My package was delivered outside my building with the wrong apartment number. I live in Flat 6, but the parcel was labeled Flat 7. Instead of making sure it reached the correct address, the courier simply left it outside in front of the building. Unsurprisingly, by the time I went to collect it, the package had disappeared.

The company even sent me photos of the delivery, which clearly show that the parcel was left outside with the wrong apartment number.
What is even more disappointing is the way NovaHair Dye Shampoo handled the situation. I contacted their customer support, and for almost three weeks I was passed from one department to another without anyone taking responsibility. After all that, they simply told me that the delivery had been completed correctly.

Leaving a package outside with the wrong apartment number is not a correct delivery. Instead of helping a customer who never received their order, they chose to ignore the obvious evidence and refuse any responsibility.

I would never buy from this company again and cannot recommend them based on my experience.

Bought as an alternative to Polar however the black is more of a very dark brown and looked very un-natural. Have asked for a refund.

Bought direct from nova as Amazon sellers are all selling fakes.

Anyway, bottle is very very bad design. The cap is awful and you will get it all over your hands. It'll also slowly leak even with the cap on and the bottle upright.

The dark brown isn't dark brown it's more light brown.

The 2 parts that are seperate don't come out evenly.. the clear stuff runs out quicker.

The dye smells ok and goes on ok and does work BUT.. it lasts maximum 2 days before it rubs off (not roots) literally comes off from the tips of the hairs.

On arrival I complained as was unhappy with the colour. They refused to resolve.

Further more, their fake review tactic is not good. They give you a little card with the bottles you buy offering a free bottle of you make a video review. Obviously many are going to make a video for something thats free.

So... Don't listen to any videos you see they'll just be made by people desperately wanting a free bottle.

Costs... These are HIGH. £27.99 or £14 each..ouch.

An amazing product been using for a number of years and excellent customer service.

Gave a 5 ☆ review as despite having an issue with the colour I choose the delivery was fast and efficient and the customer support team could not have been any more helpful.

Fake product, came looks like it from the outside but what comes out isn’t what you see. The staining is bad especially if it drips onto any surface in your bathroom. Beware when buying the product from this website.

Nova dye & shampoo.
Have now bought 3 & everyone has had a pump issue which is a shame as actual shampoo & dye is amazing for my hair. Have had to cut into bottle to get shampoo which isn’t ideal. At £27 it’s not what I’d expect . Have actually contacted Sarah & replacement promised but never arrived. As I said shame as I liked the product once I could access it.
Theresa Martin

Great product
Customer service was first class and best product i’ve found so can highly recommend

Great product and quick delivery. Customer services are brilliant and extremely responsive.

Fake product this is a poor copy and I had a bad reaction to it luckily I patch tested first!!!!

Nova Shampoo has honestly made colouring my hair so much simpler. It’s a hair dye in shampoo form, so all I have to do is leave it in for 10-15 mins and wash my hair like normal and the colour comes out rich, even, and vibrant every time. No mess, no mixing, no long waiting around — it’s genuinely quick and easy for a busy mum it’s perfect for me .

the colour looks natural but still gives that fresh, revived look. Perfect for busy days when I want my hair to look great without spending ages on it. I’m really impressed — I absolutely love it!

When the shampoo arrived I realised it contains p- Phenylenediamine despite claims it a gentle alternative to salon dyes etc. it's a dye like the rest and ppd has a high risk of causing reactions. Over the counter dyes tend to have gentler alternatives like 2-methoxymethyl-p- phenylenediamine which generally is less likely to cause a reaction. Also this expensive compared to box dyes.

I tried to return it but can only do that by sending back to the US so no refund if change your mind effectively.

I never would of dreamed of dying my grey hair but saw novahair uk pop up on facebook a few times, I was very sceptical but thought I would test out there claims. I covered my hair with the shampoo and left in for 15 mins then rinsed out and waited for my hair to dry, I was pleasantly surprised it looked just like my natural colour before it went grey, my barber loved it my mrs loves it and several compliments which is nice, I look ten years younger and feel it when I lookin the mirror, as i said was sceptical before I used it but customer services were brilliant I'm now,a long term customer, love the stuff so easy to use and no horrible chemicals, perfect

Bought the product through an Instagram advert, product arrived on time but it didn't work.

When contacting customer services for refund explaining what happened, they sent me a nother bottle. There was an issue with dark side of teh shampoo (it's dual bottle, different types of product to mix before applying).

New bottle arrived and it worked. Black hair now, no issue.

Sarah from customer services dealt with the issue very well.

I feel for other customers with bad experience with the product itself but would recommend to email CS.

This product is completely misleading and I don’t think they are compliant with UK regulations. It is not a shampoo, it is a strong hair colour dye that does not list full list of ingredients which is a red flag . I used it for about 3 months like 4 times in total , at first I was impressed by how good it covered the greys and that it didn’t have the strong smell of ammonia , unfortunately now I’m dealing with a massive hair loss which has never happened to me before and I completely attribute to this product, please don’t buy . Be careful and don’t make the same mistake as me.

They've changed their dyes, which now stain the skin badly and stay for weeks. They don't reply to any of their emails, either.

Avoid and go for safer alternatives.

Do not buy from "novahair.uk". it is fake. I bought initially from "novahairofficial.com" which worked well. When that finished, I mistakenly bought from "novahair.uk". Burnt my skin.

Ordered off the UK website. the product took over two weeks to arrive from China.
I have ordered light brown. It's easy enough to use but I am now orange.

After reading the reviews, I bought 4 bottles of shampoo because I have long hair. I tried it 3 times, not even a slightly change of my hair colour, my grey roots were the same. I asked for a refund as the result is not as promised and after 19 emails, they refunded just 50% of the total amount. Highly disappointed: lost my money and time..