I have been an Only Curls customer since 2021. I had purchased the whole product line, including (and most importantly) a scalp exfoliator they introduced shortly after I started purchasing f... Voir plus
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I have been an Only Curls customer since 2021. I had purchased the whole product line, including (and most importantly) a scalp exfoliator they introduced shortly after I started purchasing f... Voir plus
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What a fantastic small company. All dedicated to us curly wurlies. Fantastic customer service. It shows the nature of the company when the CEO Lizzie is on hand to answer queries and issues her self... Voir plus
L'entreprise a répondu
I love Only Curls! I started using the products 2yrs ago after years of straightening my hair and the condition is so much better since using the products. The customer service has been fab, the staff... Voir plus
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I discovered only curls 2 years ago and it’s been life changing I had super frizzy horrible hair . I ordered the starter pack and never looked back ! It’s amazing I now like my hair and embrace my cur... Voir plus
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Only Curls are on a mission to encourage curly haired people of all textures to ditch the chemicals, forget the straighteners and start loving their natural curls. We are a small London based company that are simply passionate about curly hair. We understand that curly hair is fragile and needs special care. All our styling products are packed with natural nourishing ingredients that penetrate and hydrate the hair, bringing curls back to life. All items are tested on our own curls (not animals) and we are confident that our products deliver gorgeous, happy, bouncy curls. Every time.
PO Box 73637, SW14 9DA, London, Royaume-Uni
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I have found dealing with this company difficult there communication is non existent there happy to take your money but ignore you when you have an issue and want to return your order ? I ordered the curl girl started kit that was £28 and the mouse for £18 and was delivered on the 22nd of November 2025 order number 1243570 and I attempted to use the products I tried the curl cleanser was hard to get out use a small pea sized amount and it dried my hair out made this like straw had to put a hair mask on that I had to soften my hair then I attempted to use there hydrating curl cream this wouldn’t come out don’t know what wrong the bottles considering the amount of money emailed them asked to return for a refund told them I only used the curl cleanser and only offered me a gift card now why would I want a gift card for products that don’t work and destroyed me hair how can you tell there something wrong with a product without trying this they have ignored my email and there misleading customer saying they give refunds they don’t only offer you a gift card ? I also purchased the little curls started pack as my daughter has really tight curls detangler doesn’t get knots out neither does the conditioner even though I followed all instructions and combed it though so a complete waste of money and only curls won’t respond so aren’t interested in keeping customers happy ? Only curls how are you meant to know something wrong with your products if you can’t try it and sort your bottles out they don’t dispense the products out also I also contact them regarding the mousse as when you try and dispense it it the pump goes down and won’t go back up think they need to find alternative bottle to dispense their product out as there hard to get out so please refund my money as this was a lot of money UPDATE only curls has finally responded and agreed to refund my order which I am very happy about I would say only curls are a expensive brand and I am only being honest about my experience with them there products aren’t for me personally but may be for others and I have found naughty hair care reasonable priced and have just started using them so if anyone is looking for an alternative to only curls this brand are reasonable priced and give you full sized bottle for the price

Réponse de Only Curls
I have just recently tried the samples and was amazed at how different my hair felt. I am 67 with fine and thinish hair . Khadija recommended products to try and how to use to improve the texture/ thickness and style . I really appreciated her help and purchased the curly range with the mousse and refresher spritz spray. (I also purchased the microfibre towel which I think is thicker than expected and not a bad quality indeed. ) I have used the curly range from a premium expensive brand for years but now leaves my hair really dry and like a birds nest! 😆 The Only Curls products have left my hair amazingly soft and even on the 3rd day I just refresh with a little spritz and tiny bit of mousse on the dry areas.
I am so happy for the first time in a long time, I feel good about my hair.
Thank you Curly team.
Your products and team are amazing.

Réponse de Only Curls
I really don’t like the checkout process with two different pages upselling me other items. I declined one page and on the second page it wasn’t clear that I’d already paid for my order, so I clicked on the button to pay in a hurry and then spotted a link in small letters underneath to decline offer. Please can only curls take a look at their user experience and make it really clear that you’re purchasing something else. The money is taken straight away without any other checks. I feel ripped off, having now paid for a product I didn’t want.

Réponse de Only Curls
I recommend these products to anyone who has curly hair, the shampoo and conditioner are lovely, rich and creamy. The hydrating curl cream and gel are a great combo, it has taken a bit of trial and error to get the right quantity and I’m still working on that and sequencing but my curls have never looked better. Wasn’t keen on the oil, didn’t work for me. I have also tried the clarifying shampoo which I love. Only draw back for me is that I can feel the build up of the products and makes my skin flaky - hence trying clarifying shampoo. I would be interested in feedback on mitigating that.
Spent a LOT of money on these products - first time ever after my hair has dried out and gone super frizzy due to perimenopause. Hair feels greasy and weighed down. I feel totally ugly.

Réponse de Only Curls
I've used Only Curls for a while now, but let's be honest, £18 for a bottle of shampoo is not cheap. Although it lasts ages and I only have to renew a few times a year, I felt so outlandish that I looked for cheaper alternatives.
There are none! For me, anyway. I spent ages shopping around different curly hair ranges, and maybe only using the OC cleanser with another conditioner, various combinations... now, I admitted "defeat" and went back to both the shampoo and conditioner and my hair has breathed a sigh of relief. I forgot it could look and feel this good.
I love these products as well as the content they provide to show you how to care for curls, without gatekeeping and being really insistent on "one size fits all" like a lot of the "curly hair community" can be!
I do use this with various curl cremes/mousses too and it works well in combination with your chosen routine, but for me the cleanser+conditioner combination is a must.
Also, if I use this properly my curls last a whole week.
ALL THIS TO SAY - yes it's expensive, but I think the price is totally justified here. The service is always great, too.
I have just discovered I have wavy hair after the menopause and am learning to embrace it. I still have a lot to learn about managing wavy hair after years of blowdrying and straightening my hair. The products I am using are cleanser, conditioner, curl crème and curl gel they leave my waves defined and soft. I love the way my hair looks and feels after using your products.
I have placed an order on line Friday 24th October to be delivered on Saturday 25th October. As of today 29th October I have not received the items. I would like to cancel my order and have my refund It is impossible to talk to anyone on your customer care line- although I have waited more than 40min on the line several times! It is impossible to cancel the order on the automatic chat line! Such a disappointing customer service from Dunelm! “High volume of calls” is not an acceptable excuse for a wait of 40+min! If the volume of calls are high employ more people! #dunelmuk#disappointment.

Réponse de Only Curls
I wanted to write an honest review as I was definitely lured in by the Instagram marketing. The products (starter pack and branded towel) arrived as described and in good time. I found the packaging to be a little bit DIY looking and the towel to be a bit cheap feeling.
I do not have straight hair, I had super curly hair when I was younger and now it is wavy/often frizzy and occasionally ringlets itself. These products did absolutely nothing for me. I followed the instructions exactly. The product felt heavy on my hair like it was weighing it down and my hair looked greasy all day. I tried 2-3 times and then gave up as I couldn't carry on with it.
There seem to be a lot of people very happy with their experience which is fair enough, but it wasn't for me and it was a big expenditure for me personally compared to what I normally spend on hair products. Feeling very disappointed and silly for being drawn in!

Réponse de Only Curls
Literally blown away by these products and the customer service of only curls. Love every product I've tried bar one and even that resulted in a speedy resolution.
Writing this review more to see if anyone else has had the same experience. These products left my hair looking and feeling awful! I bought the wavy hair starter kit to try and enhance my natural waves instead of always blow drying straight. The smell of the products is gorgeous, and the packaging is lovely but I have done the routine many times now and I just can’t make it work for me! My hair looks and feels drier, frizzier and more untamed than ever before!? I am using each product as per the instructions and have even watched YouTube tutorials so I’m really not sure what I’m doing wrong! Has anyone else had the same experience or are these products just not suited to my hair? I’m disappointed as I really wanted to love these products! Help?!

Réponse de Only Curls
I love the products and customer service is great! These products helped me find my curls again and there is a lot of helpful advice. The berry fragrance that came out for the summer smells wonderful.
The best customer service for a newbie also making sure an offer they had was included in my order!
I tried the Only Curls mini starter kit and wanted to share my experience. The cleansing shampoo and conditioner are lovely — they smell great, feel gentle, and leave my hair soft. However, after using the full kit for 4–5 washes, I didn’t notice any difference in my waves. My hair didn’t curl or gain any definition, despite the brand’s claims that the products help enhance curls. While the products are nice in terms of texture and scent, they didn’t deliver the results I expected. For me, it feels quite expensive for something that didn’t actually create or define curls.

Réponse de Only Curls
From frizzy, wavy, bushy hair to beautiful curls - I honestly can’t rate only curls high enough! I’ve tried some other brands but none come close to giving me the curls, or longevity, I get with only curls.
Although they’re more expensive than supermarket or other curl brands, I find that a little goes a long way and, to be perfectly honest, I think the cost is worth the gain of having fabulous, curly hair!
It took a couple washes to figure out the the right amount of product to use but was worth persevering with.
I also have the misting spray bottle (great for refreshing curls), the microfibre towel (great material but, personally, not essential) and the sleep turban (I didn’t know how much I needed one of these until I got one!). Again, a bit more than expensive than on other apps (Shein, Temu etc) but, as my granny used to say, you get what you pay for!
If your hair is curly when wet but more frizzy/wavy when dry then I would recommend trying these products!
I can't rate the products as I haven't received them yet. But since I placed the order, I have received six texts and eight emails. Waaay too much! I am neurodiverse and feel overwhelmed with so much communication. I thought OC was a friendly company but feel like not accepting the package and returning it unopened. I feel 'hounded'.
I can 'opt out' of marketing emails but as a retired Human Resources Manager, am surprised that a company thinks this aggressive level of communication is acceptable, in the first place.

Réponse de Only Curls
These products are the only ones that work on my son’s hair I’ve spent nearly a whole year and hundreds of pounds looking I’ve finally found the best stuff!! Highly recommend
Spoiler alert the free mystery gift is a microfibre towel which wouldn’t be so bad if I hadn’t already had it in my order and paid for it. Couldn’t even send it in a different colour! Probably can’t shift the excess grey stock.Think a bit more imagination wouldn’t go amiss!

Réponse de Only Curls
Your customer service is awesome! I emailed them about a problem, and they sent me a free sample, which helped a ton. I love your products! I'm just starting my wavy hair journey, and I'll definitely be buying more. Thanks so much!
Amazing customer services, i emailed over the bank holiday, didn't expect a reply until Tuesday, I had a reply within a couple of hours, query was resolved straight away, great customer services, something you rarely see nowadays
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