Smithfashion Avis 

Never received my order - it's been 3 months. Total scam.

Sold me fake Hoka shoes!

As others have said, an absolute scam! Do not use. Bought HOKA trainers through Google shop. Never arrived, and despite numerous emails they’ve not refunded my money either. Google need to remove them from their shop searches

Ordered Asics trainers. When they arrived I realised straightaway they were not genuine and requested a refund with details how to return.
This resulted in protracted discussion via email. I had to send pictures of the trainers; I did this and also included pictures of my genuine asics as comparison. To cut a long story short I was told they could not be returned but they would offer 50% refund and I could keep the trainers. After discussion I agreed to a 75% refund. This is months ago and despite emails no refund has appeared in my account. Initially they apologised and said their internal team was looking into it. Nothing has been resolved and now they are completely ignoring my emails. A total con. Please do not order anything from them

Delivery took weeks and then when it arrived they had sent the wrong size. Customer service was useless and kept telling me to wait for a refund. In the end I claimed from my credit card company. The website I used has shut down now and they have re-branded under smith-fashion instead of smithfashion. It’s still clearly the same company though.

Counterfeit goods, item due from china (5weeks) then dumped on front door step whilst I was on holiday. Never received the item, obviously taken by a passer by then completely ignored when tried to rectify. No refund or replacement. Avoid at all cost, only upside, whoever stole parcel now has snide trainers

DO NOT USE THIS SITE.
Shoes didn't arrive. After many apologetic emails over a two month period offering a refund they never paid out.
Had to go through my credit card company to get refund.

SCAM, SCAM, scam, scam scam.

This is a bunch of lying cheats.
There are NO goods

Falsified to appear as British supplier (it is NOT)

The tracking is all false
DO NOT BUY ANYTHING FROM THESE THEIFS !!!!!!!*************

This company is operating fraudulently and continues to do so, I received no goods and no, frequently promised,refunds. Please do what I didn't and read the reviews on Trustpilot before buying anything online.

It's not a scam attempt, it's straightforward.
Order, then nothing.
Please be aware, they are thieves

Awful. Not received my order, my tracking number doesn't work. Scammers!

Awful company, lie that the shoes have been sent.

5 weeks later they didn’t even acknowledge if they had been sent or not!

Still waiting on refund nearly 3 months later, had to go down the route of a bank claim.

Emailed asking last week if they had done the bank recharge and they asked if I could cancel it to “refund themselves”.

Responded saying I would much appreciate it if they responded to my bank and so I could get the money back and silence since!

If I could give them 0 stars I would.

Ordered some Hoka trainers, but they never arrived. I have been communicating with the company for over 3 months trying to request a refund. They have either failed to reply to my emails or sent the exact same response each time, saying, “Your refund has been processed.”

I also asked them to provide proof that the shoes they sell are authentic, but they were unable to provide any clear evidence or verification.

The items they sell appear to be fake, and the company is not UK-based. DO NOT WASTE YOUR MONEY. This company appears to be operating in an unethical and misleading manner, and based on my experience, I would strongly advise avoiding them.

PLEASE DO NOT ORDER FROM THIS WEBSITE. THE COMPANY ARE THIEVING SCUM.
I AM AWAITING A REFUND THAT I SUSPECT WILL NEVER BE ISSUED FROM AN ORDER PLACED IN MAY.
I HAVE EMAILED COUNTLESS TIMES TO BE TOLD MY REFUND IS BEING PROCESSED, ALSO THAT MY ORDER IS STILL ON ITS WAY!!!!
THEY ARE A DISGRACE
PLEASE,PLEASE, PLEASE DONT ORDER A THING FROM THEM AS YOULL NEVER RECEIVE IT AND YOU WILL NEVER GET YOUR MONEY BACK!!!!

Tend to check out reviews before I buy. Ordered 3 pairs of Hokas. Checked delivery and nothing. From the reviews these people are obviously a bunch of psychopaths who are there to take people's money. How do they sleep at night. Answer: They are psychopaths so very well.

Ordered hoka trainers in May, never arrived, requested refund, and, guess what, still waiting. Have sent several emails which do eventually get answered but the response is always the same, we are processing your refund, if you have not received in 3-4 days please contact us !!! I got my money back via my bank, but DO NOT TOUCH THIS COMPANY WITH A BARGEPOLE. Wish I’d done more research, lesson learnt.

I ordered Hoka Bondi 9 trainers paid £55 they promised delivery within 3 days to be delivered on 3rd July 2026 I got an email saying they been dispatched. was given a tracking number which does not work I have emailed them several times and still no response I HAVE NOT RECEVIED MY TRAINERS and looking at previous reviews even if I'm lucky they turn up at some point looks like they are not real thing and poor quality. I'm going to take it up with my bank. I wished I had read reviews but everything on website looked good. even downloaded the app (SHOP) which looked official, it was still no help!!

DO NOT USE THIS COMPANY IS A SCAM

Ordered Hoka trainers and their size 9 was too small. Contacted Smith pretend to be in UK Fashion and they offered a replacement. Never arrived, refund? Offered but again zilch. Over £50 order stolen. I ordered through Shop and they are next to useless protection. Disgusting thieving people shaming their country. Soon the Chinese will have the reputation of Nigerian financial services.

Absolute scam!!! Ordered Hoka trainers for my son and the shipping was delay. A label created but shipping status didn’t change for over 6 weeks. Contacted customer services any they promised a refund within 3-5 business days… on day 30 and still nothing. Absolutely scam!

This so called company is simply a cover for robbing you of your money. There are no products or refunds and they will simply keep your money whist stringing you along with well used emails saying your order is on it's way and your refund is being processed. If you still choose to use them after reading this and all the other reviews, then more fool you