Diamonds Direct Avis 

The staff was amazing. Kevin took care of us like family. I'll never go anywhere else. Knowledgeable and I won't go anywhere else moving foward. Hands down the best Thank you for everything.

I had heard of diamonds direct and decided to give it a try . From the moment I was greeted at the door by Leslie the visit was just what I wanted. She was never pushy but very helpful in listening to what I thought I wanted. Everyone in the store very nicely were accommodating and very supportive and friendly without being overbearing salesman. I love the atmosphere and would like to commend the management in how they choose to conduct business.
It’s a big decision and they made it effortless and I left there very relaxed and happy with my purchase.

We've been Diamond Direct customers since 2018 and they blew us away with the high level of customer service. Once again today they continue to WOW us. I wouldn't think of going anywhere else for fine jewelry.
Thank you Diamond Direct!

Absolutely wonderful experience. I had the pleasure of working with Melanie. She was fantastic. She listened to what I was looking for and showed me options that fit that bill. She was not pushy and allowed me the time to make the decision that was right for me. The overall process was fantastic, and the entire staff made me feel comfortable and that they were all working for me. And to make it even better, my now Fiancée absolutely loved the ring. I cannot give these folks enough praise, if you need a diamond or any jewelry, go see these folks, or even better, go see Mel! Thank you so much for all your help!!!

I wrote this letter to my sales agent, now friend:
Dear Cindy,

I hope this email finds you well. I wanted to take a moment to express my deepest gratitude for your incredible patience and dedication throughout our journey to find the perfect wedding ring and diamond.

When I first reached out to Diamonds Direct, I was quite anxious, fearing it might be a scam. Your consistent reassurance and efforts to prove otherwise were immensely comforting. You went above and beyond, not only in helping me find the exact diamond and ring I envisioned but also in accommodating my fiancée's requests as we started the process over with her preferences in mind.

Your expertise, kindness, and unwavering patience made all the difference. The perfect wedding ring and diamond we now have are a testament to your hard work and dedication. Cindy, you are truly God-sent. Your beauty, both inside and out, shines through in everything you do.

My fiancée absolutely adores the ring you helped create for us. From the bottom to the top of my heart, thank you for everything. Your amazing support and expertise were instrumental in making this special purchase a memorable and joyful experience. There was no one more perfect for helping us than you.

Thank you, thank you, thank you.

Warmest regards,

Tommy Asada

I had an amazing experience at Diamonds Direct thanks to Ginger! She was incredibly helpful and patient, guiding us through the entire process of finding the perfect engagement ring. Ginger’s expertise and friendly demeanor made us feel confident and comfortable with our choice. We couldn’t be happier with the ring and the exceptional service we received. Highly recommend this shop, especially if you get to work with Ginger!

I walked into the brand new Diamonds Direct Showroom in Buckhead and was immediately greeted by Rachael. She showed me the beautiful showroom and also rings that I wanted to try on. Thank you Rachael for making me feel comfortable and special in this beautiful space!
Lori K.

My husband and I have been working with Arnie for many years designing and buying jewelry for many different occasions. We trust him completely, his expert opinion and creative ideas are absolutely the best. We highly recommend him for all jewelry purchases.

Cindy assisted me with picking out the perfect engagement ring. I had no idea what direction to take and she got me through it all! Looking forward to using the ring haha!

I got to learn alot about diamonds and their characteristics that I wasn't aware of before which helped the process of choosing the perfect one. The help I got was super benificial and went beyond what I could have expected.

Stephen was a pleasure to work with. From someone who did not know what she wanted, his patience was very much appreciated.

Diamond's Direct is a wonderful, comfortable environment in which to shop for beautiful things! You're dazzled by the jewelry - the selection and the quality. The displays and lighting are all gorgeous! One of the biggest differences between Diamonds Direct and other jewelry stores is their staff. They really are exceptional - friendly, smart, kind and patient. In particular, Bo Cochran, a diamond expert, is extremely knowledgeable and goes above-and-beyond in customer service. I wouldn't go anywhere else for jewelry and I have referred Bo and Diamonds Direct to many of my friends and family. I trust Bo's opinion and judgement and he has always shown an unwavering character. Two years ago, Bo helped my husband and me select/design our wedding bands and, since then, many other meaningful pieces on special occasions. And he just recently helped me design a very special piece for my husband's 60th birthday! I won't go anywhere else for jewelry and I highly recommend Diamonds Direct, and especially Bo Cochran!

I worked with Mary Beth and She was amazing.
She helped me walk through every step of the way and I am so thankful to her. I will send everyone I know to go see her!!!!

Great experience I was helped by Cindy who made sure my ring was done in time for my engagement also the ring turned out beyond beautiful and I will be giving them all my future business if Im ever looking for jewelry! 10/10 would do again!

As first time clients of DiamondsDirect we could not be happier! Diamond Expert, Lindzy Galan, led us through an absolutely amazing and pleasant purchasing experience. She was extremely knowledgable and patient, ensuring that our ring choice was exactly perfect. We are so pleased with our choice, and highly recommend both DiamondsDirect and Ms. Lindzy for your jewelry purchase!

I have visited the San Antonio location several times over the past 5-7 years for an array of gifts. My wife and I even purchased our wedding bands from this location - which still look amazing 5 years later. My wife and I are celebrating our 5-year wedding anniversary, and I decided that I wanted to upgrade her engagement ring. I had a beautiful 2.74ct diamond but wanted to find the right setting to place it. I worked with Yaniv (General Manager) at our San Antonio location to create a custom setting for the ring. He was wonderful to work with. He gave me a range of quotes that were very reasonable. When I came in to meet with him, he had preselected several examples and walked me through the design process. I picked up the completed ring a week later and it was perfect. My wife was overjoyed with how beautiful the ring is. Yaniv and the Diamonds Direct team are world-class and will make your jewelry buying experience seamless. Thank You!

Barak and Rachel - I want to bring to your attention a sales associate by the name of Cindy P. She went out of her way to make sure I had a beautiful diamond cross for Mothers Day. She was helpful, kind, honest and followed through on every detail. She even gave me access to her cell phone number so I could call her should any surprises arise. This is how customer service once looked and felt many years ago. I am thrilled to know that this type of service and attention to the customer still exists today at Diamond Direct. Timothy

Cindy-451 was great. I’ll be returning to either upgrade my diamond size or buy another ring

I lost the diamond from my wedding ring after wearing it for 29 years. I had put on weight and wasn’t able to remove it. I entered Diamond’s Direct, at Polaris, full of emotion at having to have my rings cut from my finger. I was warmly greeted by Robin who soon found me in tears as I shared the reason I was there. She invited Mickey to join us as I shared the loss of my diamond and its connection to a family tragedy. With kindness and the precision of a pediatric neurosurgeon he was able to remove the rings from my finger.
I was devastated to learn my rings weren't covered by insurance. Robin discussed some options that I wasn't aware of for me to consider regarding the possible replacement of the diamond. Even though they are 30 minutes away from my home I wouldn’t go anywhere else. I highly recommend them for wedding rings or other special gifts for the ones you love.

I started planning my anniversary present way too late, and the pendant that I wanted to get only came in 14k white gold. I worked with Cindy, first through chat and then through text, email and the phone. She helped get me pricing in different materials and different sizes, and coordinated with the designer to get it expedited to both make and ship the piece. She kept me fully informed every step of the way, and we got a beautiful custom made piece exactly in time for my anniversary. I really couldn't ask for more from this experience. Thanks, Cindy!