I bought a swimsuit and a bikini here and checked the website beforehand to see if they were suitable for larger busts. The website did not clearly indicate that the fit is not flattering for larg... Voir plus
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Zuverlässiger Versand, nachhaltig verpackt. Es ist mir wichtig diese Marke zu bewerten, ich habe mich für den Badeanzug Sienna entschieden, er ist wirklich unglaublich schön, tolles Material, super... Voir plus
The bikini looks really beautiful and the fabric feels nice and high quality. Unfortunately, I was disappointed after washing it. I washed the bikini at 30°C on a delicate cycle, and afterwards th... Voir plus
Bikinien laatu on uskomaton. Kangas on todella hyvälaatuista, eikä nukkaannu tai kulu helposti. Saumat ommeltu täydellisesti, irtolankoja ei ole ja kokonaisuus tuntuu kestävältä. Parhaimmat ostamani b... Voir plus
À propos de l'entreprise
Écrit par l'entreprise
Lilja the Label is a sustainable Finnish swimwear brand established in 2016. Our aim is to create high-quality swimwear both ethically and sustainably. We don’t believe in seasonality and make products that are meant to last both time and use: these are pieces you will love for a long time. Wear them throughout your winter swims and throughout your warmest beach days. The well-being of the planet and the people are our utmost priorities. We believe that a business can only thrive when everyone and everything involved in the product chain is also thriving. Our collections consist of earthy and timeless colours paired with graphic and minimalistic prints that mix together elements from the nature and vintage influences from seasons past. These items are intended to bring you joy for a long time and stay as your swim staples for seasons to come.
Coordonnées de contact
Fredrikinkatu 25, 00120, Helsinki, Finlande
- info@liljathelabel.com
- www.liljathelabel.com
3,6
Moyen
46 avis
A répondu à 83 % de ses avis négatifs
Répond généralement dans un délai de 48 heures
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Misleading Return Policy and Extremely Poor Customer Service
Delivery was fast and the products arrived neatly packaged. However, my experience with customer service afterward was extremely poor.
Before placing my order, I specifically checked the return policy. The website clearly states that prepaid return labels are available for orders from the Netherlands. However, when I initiated a return (I only returned one bikini set because it was not true to size), there was no option to generate a return label. I was forced to arrange and pay for the return myself, which resulted in very high costs.
Customer service later claimed this was because my order was shipped from a warehouse in Germany. This was never communicated to me beforehand. Despite this, I was required to return the package to Finland, increasing the costs even further. This directly contradicts the information on the website.
After multiple attempts to resolve this, customer service refused to offer any form of compensation and stated that I should have contacted them in advance—despite the fact that I had no way of knowing my order would be shipped from Germany.
Overall, this is a very disappointing experience and not what you would expect from a modern webshop with premium pricing. The return information on the website is clearly misleading, and that is a serious issue that should not be allowed.
21 avril 2026
Avis spontané
Réponse de Lilja the Label
Hi Chantal,
Thank you for leaving a review!
We are very sorry to hear that the experience was not great with the return. Unfortunately, there has been some issues on the way with your return, and normally it is of course not meant to take this long or feel complicated. We are so sorry for the inconvenience this has caused.
We have contacted you personally by email, and hopefully we found a solution that works. :) We will make sure to note down what went wrong in this process, to avoid it in the future.
Again, we apologize for the inconvenience, and if there is anything more we can help you with, or do to make you feel appreciated as a customer, please let us know. 💙
Best regards,
Wilma from Lilja the Label
Not suitable for larger busts
I bought a swimsuit and a bikini here and checked the website beforehand to see if they were suitable for larger busts. The website did not clearly indicate that the fit is not flattering for larger breasts.
After trying on the bikini top, I realized I didn’t need to try on the bottoms because the sizing wasn’t right. To my surprise, after returning the items I received a message saying there was a stain on the bottoms, even though I hadn’t even taken them out of the packaging.
Because of this service and the poor fit for larger busts, I would not recommend ordering here.
22 avril 2026
Avis spontané
Réponse de Lilja the Label
Hi Suzanne,
Thank you for your review and your feedback! We are sorry to hear that your experience with the fit was not as expected.
We have contacted you personally by email to resolve the situation with the return. We hope that we have found a solution that works for both parties.
Let us know if there is anything else we can help you with. If you would like to try another size or model of our products, we would love to help you with finding exactly what you're looking for!
Again, we apologize for the inconvenience of the situation, hopefully we are able to find a suitable solution together. 💙
Best regards,
Wilma from Lilja the Label
The only swimsuit brand I trust
High quality bikinis and swimsuit. The only swimsuit brand I trust!
28 octobre 2025
Réponse de Lilja the Label
Hi Ronja,
Thank you so much for your kind words! 💛 We’re so happy to hear that we are your trusted swimwear brand. :) It truly means the world to us. Enjoy your swimsuit, and we can’t wait to have you back again!
Hope you have a great summer!
Kind regards,
Wilma from Lilja the Label
Har aldrig modtaget ordren på trods af…
Har aldrig modtaget ordren på trods af at jeg lagde ordren for 9 dage siden. På hjemmesiden står der at fragten til Danmark kun burde tage 1-4 dage.
Jeg køber ikke herfra igen og kan heller ikke anbefale andre at gøre det samme.
Order: 58244
15 mars 2026
Avis spontané
Der schönste Badeanzug
Zuverlässiger Versand, nachhaltig verpackt.
Es ist mir wichtig diese Marke zu bewerten, ich habe mich für den Badeanzug Sienna entschieden, er ist wirklich unglaublich schön, tolles Material, super Sitz.Die Größen fallen normal aus.Der Schnitt ist schmeichelhaft, und er ist unglaublich bequem, macht auch im nassen Zustand eine gute Figur!!
Alle Sterne für schöne Bademoden.
Großartig, vielen Dank ❤️
20 mars 2026
Avis spontané
Great quality of swimwear and amazing…
Great quality of swimwear and amazing customer service!! I have several pieces of swimwear from this brand, and I love it
10 novembre 2025
Suosittelen 10/10 ⭐️
Bikinien laatu on uskomaton. Kangas on todella hyvälaatuista, eikä nukkaannu tai kulu helposti. Saumat ommeltu täydellisesti, irtolankoja ei ole ja kokonaisuus tuntuu kestävältä. Parhaimmat ostamani bikinit 🤩
12 janvier 2026
Beautiful Bikini, Care Instructions Could Be Clearer
The bikini looks really beautiful and the fabric feels nice and high quality. Unfortunately, I was disappointed after washing it. I washed the bikini at 30°C on a delicate cycle, and afterwards the seams started coming loose in several places.
Only after that did I notice on the website that the bikini should be washed by hand only. While this was my mistake, I do think it would be much better if clear care instructions were included in the package or attached to the bikini itself. That would have helped avoid this issue.
Especially for such a delicate item, clear washing instructions are very important. It’s a shame, because otherwise I really liked the bikini.
2 février 2026
Avis spontané
I cannot recommend buying from this…
I cannot recommend buying from this brand. Poor fit if you have a larger bust and terrible customer service. I bought a bikini and a swimsuit and while neither had a good fit I really needed some swimwear on that date so chose to keep the bikini and send the swimsuit back. Because of a small white mark from trying a swimsuit on at home (with underwear) I was charged 30% of the price when I returned. The little mark was so tiny I didn’t even see it myself. Had I noticed it before sending it back I could have easily removed it with a damp cloth in two seconds. Why do I have to pay so much for this small effort from their side? It is not like they are throwing it out. When buying a quite expensive product I expect some level of service and even from cheap brands I have never experienced something like this. I feel ripped off!
I got a bad vibe even before this happened when I was registering the return. I was “begged” to buy something else, by being offered extra money back if I chose store credits. But I will never buy from this shop again, that is for sure!
17 décembre 2025
Avis spontané
Réponse de Lilja the Label
Hi!
Thank you for taking the time to share your experience, we really appreciate it, and are so sorry to hear you haven't had the best experience :( 💙
I understand how frustrating it is when fit wasn't right for you, especially if you needed the swimwear for a specific occasion.
As swimwear is a hygiene-sensitive item, all returned items must be in fully resalable condition. Unfortunately, if a returned item shows any marks, we’re unable to resell it as new - that wouldn't be fair for our other customers. In these cases, our policy allows for a partial refund, or alternatively, getting the item shipped back to you.
Regarding the store credit - this is always offered as an optional alternative, as many customers prefer it for an exchange, added value or a future purchase. There is absolutely no obligation to choose it, and we always also offer a monetary refund back to your original payment method.:) We are grateful for your feedback and will re-think the display of the different options so it doesn't cause any uncertainty.
I'm so sorry that this experience has overall left you feeling disappointed. We do take your feedback to heart and continuously work to be as transparent as fair as possible. If you feel there is something we can do to make it all better for you, we would love to - feel free to get in contact. 💙
Laura
Founder / Lilja the Label
Réponse de Lilja the Label
Tuhannet kiitokset palautteesta, aivan ihana kuulla! 💙 Laura
Everything perfect
Service an products are just great! Quality is very good and shipping was fast. I can only recommend it!
10 novembre 2025
Réponse de Lilja the Label
Thank you so much for your feedback and taking the time to share your experience, it really means a lot! 💙
exceeded my expectations in every way
After having my eye on Lilja the Label’s bikinis for quite a while, I finally treated myself to a few pieces during their sale a few weeks ago and my experience has been amazing in every way. The quality and fit of the bikinis are truly great, and in my opinion, you can really feel the difference compared to fast fashion brands.
What impressed me the most, though, was the exceptionally kind customer service. There was an issue with the first shipment (which wasn’t Lilja’s fault), but it was handled very quickly and professionally. Later, when I reached out again because I needed a few items in a different size, I was once more treated with friendly and caring support. I especially appreciated having the same contact person, Mimosa, throughout the process. It made communication much easier and more personal.
Overall, I’m truly satisfied, both with the products and the service and highly recommend Lilja the Label!
29 octobre 2025
Avis spontané
Kann ich absolut nicht empfehlen!
Bikini war leider viel zu klein und musste zurück geschickt werden. Das kann natürlich sein, auch den Rückverand selbst zu zahlen, ist schade, aber noch ok. ABER von Österreich nach Deutschland dauert der Rückgabeprozess schon mehrere Wochen. Der Kundenserice kann nicht weiterhelfen und vertröstet um weitere Wochen! Normalerweise dauert eine Rücksendung 2-3 Tage. Bezahlen musste ich natürlich im Voraus, mein Geld sehe ich wohl nicht mehr und die Ware ist auch weg. Ich kann leider nur abraten, hier zu bestellen!
15 octobre 2025
Avis spontané
Réponse de Lilja the Label
Hi! We're so sorry to hear about your experience - it's definitely not something we take lightly. It is correct that returns are covered by the customer, because as a small brand, we cannot absorb the cost and want to pay attention to the environmental side of returns as well. 💙 Thank you so much for understanding!
In terms of locating your return, we will of course do all we can to speed up the process and to locate your parcel. We do agree that return shipping from Austria to Germany is usually only a few business days. I do see you were in contact with a team member 5 days ago, and rest assured, she is investigating the issue and has alerted the warehouse.
We always advise sending returns with a tracked service to avoid such situations — however, please rest assured we’re doing all we can to help in every way possible. While return shipments sent without tracking are outside of our responsibility once handed over to the postal service, if the parcel is deemed lost in the end, we will of course work with you to find a fair and suitable solution.
In the meantime, we do ask for your patience as we are absolutely as worried a you are and want to ensure the situation gets a solution. 🫂
Kindly,
Laura
I have received my drawstring bikini…
I have received my drawstring bikini and am extremely satisfied. Service and communication are top notch and the bikini fits perfectly and is really good quality🙏🏻🙏🏻
14 juin 2025
Avis spontané
Réponse de Lilja the Label
Thank you so much for taking the time to leave this review - it really means a lot! 💙🥹
I’ve experienced extremely good…
I’ve experienced extremely good customer service from Lilja the Label. They were quick to reply and eager to help. I was ordering to Denmark. Furthermore the products were beautiful and comfortable <3
14 avril 2025
Avis spontané
Réponse de Lilja the Label
Thank you so much for taking the time to review us! This made our day 🥹 So happy to hear you loved both our customer service and the swimwear :) Laura
Cute bikini - awful service
Cute bikini, but very disappointing customer experience
The bikini itself is cute, but the overall experience was frustrating—especially in Germany. I had to walk a long way just to pick up the parcel, and I had to pay for the return shipping myself. To make matters worse, I will never get a full refund because of a tiny stain on one of the returned items. For such an expensive brand, I expected much better service. Unfortunately, I won’t be buying from them again.
2 juin 2025
Avis spontané
Réponse de Lilja the Label
Hi Lara,
Thank you so much for your review, and apologies in getting back to it so late on this channel. 💙
Unfortunately as a small brand, we aren't able to offer completely free returns. However, we do offer free exchanges in case a customer wishes to change sizes, or even the style completely. This is communicated on our website, but I do understand how frustrating it is when something doesn't fit perfectly when shopping online - and therefore, we still offer the free exchange of size/style as an option :)
When it comes to swimwear, we need to be very strict about the condition of returned items, as it's a hygiene product. I'm so sorry to hear you didn't have the best experience with our service, and if there is ever something I could do to make your experience better, I'd be more than happy to! If you feel there is sill something open with your order, I'm here for you at info@liljathelabel.com.
Kindly,
Laura
Abzocke
Ich rate absolut von einer Bestellung bei dieser Firma ab! Der Firmensitz ist in Finnland. Die Kosten für den Rückversand müssen selbst übernommen werden und es gibt auch keine volle Kostenerstattung. Das Päckchen das ich weggeschickt hatte, wurde nicht angenommen und deshalb wieder zu mir zurückgeschickt. Kurz...Ich bleibe auf der Ware und dem Geld sitzen. Finger weg von dieser Firma!
1 juin 2025
Avis spontané
Réponse de Lilja the Label
Vielen Dank für dein Feedback! Es tut uns sehr leid zu hören, dass du mit deiner Erfahrung in unserem Online-Shop unzufrieden bist. Wir sind eine finnische Marke - unser Firmensitz befindet sich tatsächlich in Finnland, was wir transparent auf unserer Website angeben. Ein Teil unserer Bestellungen wird aus Finnland, ein anderer Teil aus unserem Lager in Deutschland versendet. Aus welchem Lager deine Bestellung verschickt wird, ist im Warenkorb ersichtlich. Auch unsere Rücksendebedingungen, einschließlich der Information, dass die Rücksendekosten vom Kunden getragen werden müssen, findest du auf unserer Website.
Dass dein Rücksendepaket nicht angenommen wurde und wieder zu dir zurückkam, ist natürlich sehr ärgerlich – wir verstehen gut, wie frustrierend so etwas ist. In manchen Fällen kann dies an einer fehlerhaften oder unvollständigen Adressangabe liegen oder auch an einem Fehler beim Versanddienstleister oder der internationalen Post, was leider außerhalb deiner und auch unserer Kontrolle liegt. Wir bitten dich um Entschuldigung für die Unannehmlichkeiten und möchten dir natürlich so schnell wie möglich weiterhelfen. Selbstverständlich erstatten wir dir den vollen Betrag für die retournierten Produkte; lediglich die Rücksendekosten liegen in der Verantwortung des Kunden. Unser Kundenservice-Team wird sich umgehend mit dir in Verbindung setzen, um gemeinsam eine Lösung zu finden! 🤍
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Thank you very much for your feedback! We’re truly sorry to hear that you were not satisfied with your experience in our online store. We are a Finnish brand and our headquarters are located in Finland, and we state this transparently on our website and social media. Some of our orders are shipped from Finland, while others are sent from our warehouse in Germany. You can see which warehouse your order will be shipped from in your shopping cart. Our return policy, including the information that return shipping costs are covered by the customer, is also available on our website. We will always give a full refund for the products returned, and do not collect any additional fees.
We completely understand how frustrating it must be that your return parcel was sent back to you by the post office. In cases like this, it can often be due to an incomplete or incorrect address. Our customer service team will be reaching out to you shortly to help find a solution together - we are of course happy to extend the return period in a situation like this as soon as we are made aware of it! 🤍
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