Shining Diamonds Avis 

I was looked after in the most professional and expert manner by Clarice when first buying my fiancé engagement ring and then on our next visit for the wedding rings and subsequently on purchasing diamond earrings. Clarice was extremely helpful, friendly and also took the time to share her expertise on diamond selection and grading with me, she wasn't trying to get a sale it was more about me being satisfied with my choices.
Clarice was excellent from start to finish, I highly recommend going to Shining Diamonds and paying her a visit if you are looking to purchase diamonds.
Thanks you so much Clarice, Great service.

Julianne Y was AMAZING, 5 stars are not enough.
Julianne Y, was so patient and helpful throughout, nothing was too much trouble, keeping me informed each step of the way, simply BRILLIANT.
The ring is stunning!!

Charlie at Shining Diamonds was absolutely brilliant, from my first visit to making the big purchase he was attentive and patient, talked me through a great many options and educated me along the way. The eventual purchase was seamless and easy and his aftersales service has been exemplary. I can't recomend highly enough. Will definitely be retruning to him for the wedding ring and any other jewellery needs.

Joby was really helpful throughout the whole process, from appointment all the way through until collection.

A great experience buying our wedding bands from the Brighton store. Joby was reallt knowledgeable and helpful throughout the process. Will definitely be a returning customer

Brilliant service from Charlie. I needed a ring delivered in a short space of time and after a few WhatsApp messages to Charlie it was delivered next day. Highly recommend.

We had a really great experience with Shining Diamonds - the team are all very friendly and helpful, and the 1-2-1 experience you get with the sales team really helped to inform our decisions. Tara was fantastic, and the quality of our jewellery purchases are outstanding.

We had an excellent experience with Tara at Shining Diamonds from the moment we stepped into the shop. With so many jewellers in Hatton Garden, it can feel quite overwhelming trying to decide who to trust, but we’re really glad we came across Shining Diamonds.

Tara was very welcoming, patient, and extremely knowledgeable. She took the time to explain the 4 C’s in detail and made sure we fully understood everything before making any decisions. We were also given the opportunity to view the diamond properly before purchase, which gave us real confidence in what we were buying.

On collection day, everything was presented beautifully and again we were shown full details and certification of the diamond, which was very reassuring.

Overall, a really smooth and professional experience from start to finish. We would definitely recommend Shining Diamonds, and especially Tara, who was informative, honest, and genuinely helpful throughout.

We had such a fantastic experience working with Joby from start to finish. From our very first meeting, he made us feel completely at ease—taking the time to walk us through the process, offering thoughtful options, and giving genuinely helpful advice without any pressure.

His communication throughout was excellent, keeping us informed and confident at every stage. What really stood out was how he translated my fiancés vision into reality. Even when the CAD design didn’t quite look how we had imagined, Joby reassured us—and he was absolutely right. The final ring was exactly what she had always dreamed of.

We couldn’t be happier with the result or the service we received. Highly recommended.

My wholly online experience of customising a pre-designed ring was an absolute delight with Shining Diamonds. A huge thank you to Julianne Y for all of her help in not only helping me customise the ring to be the most perfect ring AND still fit in my budget, but also having the ring ready in under 2 weeks!!!

When I initially found the ring I wanted to propose to my partner (whom I have been with for almost 3 years, with the most recent 1 and a half of those years being long distance) with, I got in touch with Shining Diamonds through their WhatsApp link, through which I communicated with Julianne Y. She was very responsive and excited to help, which really made me feel empowered through the whole process. Although the initial design I wanted wasn't able to ready in time, she helped me to find another design that was actually MORE beautiful and still fit into my budget. The whole process was very smooth and stress free, even when difficulties arose such as the V12 Finance form not working!

My brother (who picked up the ring for me as I do not live in London) also said that the pick up process was very smooth and the team were very accommodating!

Our experience with Shining Diamonds in Brighton has been fantastic. We were looking for a replacement engagement ring and had an awful experience with a different jewellers elsewhere so we needed everything to be right. Joby was a really helpful throughout the process and we were really pleased with the end result. Communications were forthcoming and when the ring was first made it didn't pass the quality assurance but they got in touch explained what was happening and made a lovely ring under the time scales they gave which we were so pleased with. Joby was professional and friendly and we would not hesitate to recommend him and Shining Diamonds !

1. First contact- website simple to navigate from; incredible range of products, simple clear pricing and transparent customisation
2. Customer contact - mutually agreed appointment and with extensive discussions regarding our 'ideal products', comprehensive product range and friendly / helpful staff
4. Product selection and payment - excellent value for money, and timescale reasonable and within expectations
5. Follow up included -complete invoicing and valuations, timely and efficient
Summary; this jewellery store is the 'jewel in the crown' of the Jewellery quarter. We travelled from Somerset to Birmingham to visit them, and were very happy to have done so. Looking forward to collecting items in due course

Never have I been in a jewellery shop and received such warm, kind and friendly service. Both Joby and his colleague were just lovely and it was a pleasure to meet and be served by them. I left the Brighton Shining Diamonds store with a beautiful platinum and diamond half eternity ring, which felt extra special because of the service we received.
Would highly recommend to my friends and family.

Julianne Y. has truly been a shining diamond. From the very beginning, she has provided exceptional support, making the entire process smooth and effortless. Every request was handled with ease and a “nothing is too much trouble” attitude, which made a real difference.
The turnaround time was also impressive — delivery arrived just two days after placing the order, exceeding expectations.
I’m genuinely very impressed and would highly recommend working with her.

Raj was very helpful and knowledgeable helping pick the perfect ring. Great choice and quality products at a very competitive price too.

Charlie was wonderful and very patient with me. The end products were all exactly as I asked for and delivered in a timely manner!

Tara was really helpful and gave suggestions to my design which were perfect to what I had in mind. She was friendly, knowledgeable and easy to contact via email. Definitely would recommend her to other customers!

Charlie was extremely helpful when it came to ordering my eternity ring. The service from start to finish was very easy.
Thank you very much, I’ll order again from you guys!

Khushi was so helpful and made the buying experience such a pleasure, she was knowledgeable and gave honest timescales which was within our expectations.

We visited the Brighton store where Bronnie helped us out. She was fab, really knowledgeable and friendly. Her calm approach made a perfect day even better. She arranged for a resizing and collection from a store more convenient for us, and kept in touch with updates. Thank you so much!