Aura Avis 

1 476
•
TrustScore 5 sur 5

4,9

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Lisez les avis des autres

Noté 5 sur 5 étoiles

Aura have been wonderful from the beginning to the end. The staff, especially Nadine, who was our main contact, are so kind, caring and easy to talk to. Everything was explained, and we were informe... Voir plus

Noté 5 sur 5 étoiles

Spoke to Rowena who was friendly and helpful. When I emailed questions Matthew kindly responded. I felt reassured that I was in capable hands. Obviously, I can't say what the process is like once t... Voir plus

L'entreprise a répondu

Noté 5 sur 5 étoiles

I lost my mum a little sooner than expected, so was suddenly faced with organising her final journey (she’d made it very clear she didn’t want a funeral). I compared prices with the 2 major companie... Voir plus

L'entreprise a répondu

Noté 5 sur 5 étoiles

Easy, straight forward,no pressure engagement with Matt. I read their booklet on their services in advance, which I got from a friend who had also used the service. We are both apparently going to get... Voir plus

L'entreprise a répondu

À propos de l'entreprise

  1. Service de crémation
  2. aussi dans
  3. Directeur funéraire

Écrit par l'entreprise

Aura is a family-run, five-star-rated provider of direct cremation plans, helping families across mainland Britain secure peace of mind for their future. We offer affordable, prepaid funeral plans with no hidden fees, ensuring everything is taken care of when the time comes. Our mission is to make end-of-life planning simple, clear, and approachable. With a focus on trust, transparency, and compassion, we guide our customers through the process, providing all the details they need to make an informed decision that they're comfortable with. At Aura, we believe that planning ahead shouldn’t be overwhelming or expensive. That’s why we include all essential services in one low price, offering financial security and reassurance for you and your loved ones. We also provide time-of-need services for families who require immediate assistance, offering dignified and affordable direct cremations without compromise. Our caring team is here to guide you every step of the way, ensuring everything is handled with care and sensitivity during a difficult time. Rated highly for our caring approach and exceptional service, we are proud to be trusted by thousands of families to deliver affordable, dignified, and stress-free funeral arrangements.


Coordonnées de contact

4,9

Excellent

TrustScore 5 sur 5

1 k avis

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A répondu à 100 % de ses avis négatifs

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4,9

Tous les avis

(1 476)

472 avis reçus au cours des 12 derniers mois

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Noté 5 sur 5 étoiles

I can’t tell you how pleased I am

I can’t tell you how pleased I am with Aura and the care that Tracy has provided throughout the process.
All being new to me, Tracy explained every step with care and love. It’s clear to me that Tracy not only knows her business but actually cares about the people she is working with.
No pushy sales like other companies I spoke with, no upselling, just care and attention to what is going on now and compassion for the situation you’re in. I particularly liked how Tracy worked with me to understand how I felt and how I want to be dealt with.
If you’re looking for care, support and compassion then Aura is the place to start.

8 juin 2026
Avis spontané
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Réponse de Aura

Hello,

Thank you so much for your kind words. It really means a lot to hear that you felt supported and cared for throughout the process. I'm so glad I was able to help explain each step and provide the guidance and reassurance you needed during such an important time.

Thank you for placing your trust in Aura and for recommending us to others. My thoughts are with you, and I wish you all the very best.

With warmest wishes,
Tracy

Noté 5 sur 5 étoiles

Discreet,patient & allowed to go at my…

Discreet,patient & allowed to go at my own tempo

8 juin 2026
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Réponse de Aura

Hello Jonathan,

Thank you so much for your kind review. I'm delighted to hear that you felt comfortable taking things at your own pace and that I was able to support you in a patient and discreet way throughout the process.

Wishing you all the very best,

Matthew

Noté 5 sur 5 étoiles

Helpful without being pushy

Helpful without being pushy, worked with both me and my father in law to set up. offered free will writing service if required. simple and quick to set up. happy to complete on a weekend when I could be with my father in law.

8 juin 2026
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Réponse de Aura

Hello Joy,

Thank you so much for taking the time to leave this lovely review. I'm so pleased I was able to help both you and your father-in-law find the right plan and make the process simple and straightforward. It was a pleasure to arrange everything at a time that worked for you, and I'm glad the flexibility was helpful.

Wishing you both all the very best,

Zoe

Noté 5 sur 5 étoiles

From the first call made to the return…

From the first call made to the return of the dudes ashes I felt safe in the knowledge everything was being done with compassion and kindness. Respect was shown constantly - I know I made the right choice with Aura

16 avril 2026
Avis spontané
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Réponse de Aura

Hello,

Thank you so much for taking the time to share your experience. It means a great deal to hear that you felt supported from your first call through to the return of your loved one's ashes.

I'm so glad that the compassion, kindness and respect shown by our team helped provide some reassurance during such a difficult time. Thank you for trusting Aura to look after your loved one.

With warmest wishes,

Aura Team

Noté 5 sur 5 étoiles

I've wanted to sort my funeral plan out…

I've wanted to sort my funeral plan out for a while, but didn't want any hassle. So I thought I'd try Aura, after reading loads of reviews from other funeral planners. Aura sent me the information I asked for, with no constant phone calls emails and the like. Hence I took out a plan 2years interest free. Many thanks Aura

30 mai 2026
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Réponse de Aura

Hello,

Thank you so much for your lovely review. I'm delighted to hear that you felt comfortable taking your time to make the right decision for you, without any pressure. We believe arranging a funeral plan should be straightforward and stress-free, so it's wonderful to know that was your experience with Aura.

Thank you for choosing us, and for your kind words.

Wishing you all the best,

Zoe

Noté 5 sur 5 étoiles

It was so Easy setting up a plan

It was so Easy setting up a plan

30 mai 2026
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Réponse de Aura

Hello Heather,

Thank you so much for taking the time to leave a review. I'm delighted to hear that setting up your funeral plan was so easy and straightforward.

We work hard to make the process as simple and stress-free as possible, so it's wonderful to know that was your experience.

Wishing you all the best,

Zoe

Noté 5 sur 5 étoiles

Purchasing a funeral plan

Clear information, very professional staff,not continually contacted by the company

30 mai 2026
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Réponse de Aura

Hello Eileen,

Thank you so much for your kind review. I'm delighted to hear that you found the information clear and the process straightforward. We want people to have the time and space to make the right decision for themselves, so I'm pleased you appreciated our approach.

Thank you for choosing Aura.

Wishing you all the best,

Rowena

Noté 5 sur 5 étoiles

Highly Recommend Aura

Really good ; very professionally , very caringly and very compassionately handled by Anne-Sophie .
I would hand a huge recommendation to Aura , I'll take this opportunity to thank them again

29 mai 2026
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Réponse de Aura

Hello Joe,

Thank you so much for your kind review and recommendation. It means a great deal to know that you felt cared for and supported throughout the process.

I'm so pleased I was able to help, and I'd like to thank you for choosing Aura and for taking the time to share your experience.

Wishing you all the best,

Anne-Sophie

Noté 5 sur 5 étoiles

I mistakenly gave a two star review by…

I mistakenly gave a two star review by accident. It should have been 5stars.They are patient,understanding,and caring Very professional and we would not like Aura to get a bad review due to our mistake.

4 juin 2026
Avis spontané
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Réponse de Aura

Hello Janice,

Thank you so much for taking the time to update your review. We're very grateful for your kindness and for clarifying that the two-star rating was given by mistake.

It's wonderful to hear that you found our team patient, understanding, caring, and professional. Your feedback means a great deal to us, and we're so pleased that we could provide the support you needed.

Thank you again for choosing Aura.

Wishing you all the best,

The Aura Team

Noté 5 sur 5 étoiles

Very patient and professional

Very patient and professional. We made a error where we gave 2 stars. It should have been 5stars, having looked at a few Direct Funeral companies. Aura are streets ahead in customer service.

4 juin 2026
Avis spontané
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Réponse de Aura

Hello Paul,
It's so lovely to read about your positive experience. Thank you for taking the time to leave a review. Wishing you all the best,
the team at Aura

Noté 5 sur 5 étoiles

Thorough explaining everything

The lady i spoke to was very thorough and explained everything I need to know

27 mai 2026
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Réponse de Aura

Hi Lorraine,
Thank you so much for taking the time to leave this positive review. Please take care,
Caoimhe

Noté 5 sur 5 étoiles

Quite a strange review

Quite a strange review. Buying services we will need but may never know how it went; whether it was good value or a con; a nightmare or a blessing at a time of stress. All one can review is the purchasing experience itself! So.....

After looking at many online funeral plans and comparing what was included/excluded, plan prices and costs of extras, and customer reviews, I contacted Aura by email with some initial queries and for a quotation. I could have rung but felt an unhurried email exchange gave me thinking time. After a few friendly exchanges I was fairly convinced, left it to gel, and finally signed up. Aura were not the apparent cheapest, but the package included all we were looking for where many charge extra.

All companies get a few poor reviews and you need to consider them. Arrangements that go wrong are very upsetting and people rightly feel aggrieved. Demand often occurs in holiday periods when statistically the need increases and the resources decrease. Cover will hopefully be better in the future as the industry is maturing.

I never felt pressured, all contact was on my terms and timescales. Advice was friendly, supportive, and professional. A well organised company who I trust to be similarly friendly, supportive, and professional when we next need them to deliver the service!

31 mai 2026
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Réponse de Aura

Andy,
What a thoughtful review, thank you. We love knowing that you were able to take your time, consider your options, and in the end, trust Aura with your arrangements. We will be here to chat, should any questions or concerns ever come up. Wishing you all the best, Zoe

Noté 5 sur 5 étoiles

Quality sevice

You get excellent quality service with Aura. They're very friendly and helpful and they do everything they can to make what is a difficult time made easier.

2 juin 2026
Avis spontané
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Réponse de Aura

Hi, Andrew
Thank you for taking the time to leave this kind review. We will be here, should you need any further support. Wishing you all the best, the team at Aura

Noté 5 sur 5 étoiles

Professional,Caring,friendly and supportive

I cannot thank Aura enough for helping me make the right decisions regarding my funeral package. There was no hard sale and they were very caring and supportive throughout the process. I would definitely recommend them to friends and family.

30 mai 2026
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Réponse de Aura

Hello there,
Thank you for taking the time to leave this kind review. It was my pleasure to assist you, and I'm glad you felt supported throughout the process. Wishing you all the best, Matthew

Noté 5 sur 5 étoiles

Easy to obtain information

Easy to obtain information, everything explained about what will happen, copies of details sent for next of kin with details of what they will need to do
Good experience with the young lady with the phone call.
Would recommend

30 mai 2026
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Réponse de Aura

Hello Terry,
Thank you very much for leaving this lovely review. I'm happy to know you found the process easy and explained well. Wishing you all the best, Zoe

Noté 5 sur 5 étoiles

When I first made contact with Aura and…

When I first made contact with Aura and received all the information, I was left to decide what I wanted to do without any constant follow-up hassle.
My husband recently passed away and I am so glad that I chose Aura.
Everything was made so easy and simple for me and they were so kind and helpful in every way.
I will certainly recommend them to my friends.

20 avril 2026
Avis spontané
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Réponse de Aura

Hi Frances,
Thank you for such a thoughtful review, and for trusting Aura with something so important. Wishing you all the very best, the team at Aura

Noté 5 sur 5 étoiles

The whole process was unbelievably…

The whole process was unbelievably easy, the gentleman I had on the other end of the phone was very friendly polite and super helpful. Any questions I had, he explained nothing with Aura was over complicated. They definitely would get a 10 out of 10.

24 mai 2026
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Réponse de Aura

Gaynar,
Thanks so much for taking the time to leave this positive review. It means a lot to know you found the process easy, and our interactions friendly and helpful. Please get in touch if you ever have a question or concern, we're happy to help. All the best, Roddy

Noté 5 sur 5 étoiles

It’s a difficult choice,and having to…

It’s a difficult choice,and having to make it is something that a lot of people put off.When I enquired about a plan with you,I was immediately put at ease by Matt,and he answered all the questions I asked,and with absolutely no pressure to buy the plan. No hard sell,and a very helpful and sympathetic ear. I was impressed by their approach to a subject that is very sensitive and an individual requirement. Thank you.

20 mai 2026
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Réponse de Aura

Hi, Pam
What a lovely review, thank you for taking the time to share your experience. It's nice to know that you felt at ease and listened to. We will always be here to chat. All the best, Matt

Noté 5 sur 5 étoiles

Great service in setting up my Cremation only plan.

The gentleman (He had an American accent) who I spoke with was very helpful and very patient. He explained everything in detail and didn't attempt to pressure me in any way. He even went over points I had been meaning to ask but had forgotten. Somebody followed up to make arrangements with me for e free Will writing service. I'm not quite ready to pop my clogs just yet, but when the time comes I'm reassured that I shall be getting a first class service.

30 mai 2026
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Réponse de Aura

John,
Many thanks for this lovely review. It's great to know you felt that everything was explained well and you didn't feel any pressure. Please feel free to get in touch if you ever have any questions! All the best, Matthew

Noté 5 sur 5 étoiles

No hard sell

Made an enquiry and was given all the information I requested both verbally and followed up with brochure. No hard sell and numerous calls. I took my time to consider and compare and now I'm sure I've made the right decision. Would highly recommend

1 mai 2026
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Réponse de Aura

Hi Ian,
Thank you very much for your kind review. I'm glad to know you didn't feel rushed or pressured. That's exactly what we want to hear. All the best, Matthew

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