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Lisez les avis des autres

Noté 5 sur 5 étoiles

I’m gluten, dairy and soya intolerant. This is my go to place to order when I feel like I need a sweet treat! I don’t react well with oats too (even when they’re gf), I ordered the no oats version, bu... Voir plus

Noté 5 sur 5 étoiles

Today I received my second order of a mixture of donuts. They didn’t disappoint. Absolutely delicious and so fresh. I don’t find them at all expensive. There is a lot of work and a mixture of diffe... Voir plus

Noté 5 sur 5 étoiles

My son was over the moon when I said I have found some gluten free iced donuts, he has never tried one, my son was diagnosed at 21 months with ceoliac disease. He absolutely loves them and it’s really... Voir plus

Noté 1 sur 5 étoiles

Somehow the house name was remove from my delivery and even though there was a telephone number and postcode the doughnuts weren’t delivered. When I spoke to customer services I was advised there was... Voir plus

À propos de l'entreprise

  1. Magasin de donuts
  2. Boulangerie
  3. Restaurant sans gluten
  4. Restaurant végétalien

Écrit par l'entreprise

The UK's most inclusive doughnut. Multi-award-winning allergen-free doughnuts that are celebrated for their amazing taste. You will not believe they are free-from anything. Certified gluten-free, plant-based and suitable for those on low FODMAP, low sugar diets and also halal and kosher friendly. Despite all of this they are still loved by those who have no dietary requirements whatsoever, hence our opening statement, the most inclusive doughnut. Safe for those who need to be but zero compromise for those that don't!


Coordonnées de contact

4,0

Bien

TrustScore 4 sur 5

234 avis

5 étoiles
4 étoiles
3 étoiles
2 étoiles
1 étoile

A répondu à 77 % de ses avis négatifs

Répond généralement dans un délai de 2 semaines

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Noté 3 sur 5 étoiles

Excellent product AWFUL post sales comms

Excellent product. I mean really the best gluten free doughnuts you could buy anywhere.

However the incessant, nagging emails post sale, demanding this review mark the whole experience down.

Seriously, a daily email for weeks and weeks I don't generally leave reviews for anything but the most exceptional service. But you goaded me into a mediocre review for a brilliant product simply because you just would not stop nagging.

15 décembre 2025
Noté 1 sur 5 étoiles

B22 The slopiest shoulders and a little problem telling the truth!

FURTHER & FINAL UPDATE as Silly Ryan from B22 forgot what he said in his own email! “

“Hi Vee,

Thank you for sending through the photos.

Having reviewed the images, the doughnuts appear to be in good condition and consistent with how our doughnuts are expected to look on delivery. As these are freshly fried doughnuts, it’s completely normal for sugar to slightly dissolve or absorb into the surface during transit this is not a defect, but a characteristic of the product.

I’d also like to clarify the point regarding sugar sachets. We do not provide sugar sachets with our boxes, and this has never been part of our offering hence why we contacted you directly straight after the chat bot provided the information to you and have contacted the chat bot service provider to make sure this is rectified as it continues to learn about our service.

Our reheating notes reference re-rolling in sugar is purely an optional serving suggestion for customers who enjoy extra coating it is not an indication that additional sugar is included or required for the product to be considered complete or as described.

Based on the images provided, we’re satisfied that the doughnuts were produced and delivered in line with our standards and description. As previously explained, we’re unable to arrange collection of food items once delivered but I would be happy to offer 20% off your next order should you be interested in ordering again with us in the future.

We appreciate you taking the time to share your feedback, and it will be reviewed internally as part of our ongoing improvements.

KR,

Ryan Panchoo
Borough 22 Doughnuts
Award-Winning | Gluten-Free | Plant Based | Doughnuts
As sold in Selfridges Food Hall, London
Free From Food Awards Product of the Year 2023. Great Taste Awarded 2023“

The offer of 2 donuts from Selfridges if I was visiting London is a complete cop out- if you can offer this why not do the decent thing and refund the poor quality product you sent! And getting my name wrong just to be obtuse is a low blow and shows what a donut hole this chap is!

Update: so I sent in photos as per B22s terms and have been told that just by looking at the photo they can tell the quality is fine and nothing is wrong; therefore they won’t be refunding, but I can have 20% off my next order! Needless to say I’ll be raising this with my bank. If ppl are buying from Selfridges and the quality is poor then B22, something is not right and you are ripping ppl off! Don’t fall for the hyped ads on social media for B22 and save yourself £30 on inedibles!

Excitedly ordered these a few days ago and the earliest delivery was today.. great! Firstly noted that it was Royal Mail delivering which was strange and a bit annoying as I hadn’t planned on working from home today & RM aren’t great at delivering to my apartment building spoke with B22’s chat bot & all seemed well- they’d leave with a neighbour.
I happened to be home when they arrived DPD delivery? Not expected but great!
Open the donuts to take a look and firstly they are frozen hard in a mixed box and you have no real idea what any of the filled ones are as there is nothing in or on the box to indicate it. Oh and apparently the caster sugar sachet that Chat bot tells you is included for after heating.. nope according to B22’s Ryan the sugar coated donuts or the jam donuts or ring donuts, well the sugar is just a serving suggestion! £30 for six donuts and B22 are too tight to include the sugar they told their chat bot they would or even add a little menu card identifying which flavour is which.
So the chocolate filling had leaked out of one of the donuts so was a giveaway for the flavour - heated as per instructions in the air fryer- pleasant enough. Heated the barely glazed donut in the microwave as per instructions- it was disgusting- gungey, and claggy with a weird texture.

Emailed customer service to be told the chat bot gives the wrong info- no sugar sachet included it’s just a suggestion- really!🤔 C’mon on you can do better B22!

At £30 I’d expect better customer service and a better product. Hopefully they serve a better option in Selfridges than they do mail order. I’ve requested a collection of the remaining donuts and a refund. Definitely not worth the hype.

30 décembre 2025
Avis spontané
Logo de Borough 22 Doughnuts

Réponse de Borough 22 Doughnuts

Hi Verity,

Thank you for taking the time to share your feedback. I’m genuinely sorry that this experience left you feeling disappointed.

I do want to clarify one point for accuracy. We did not offer a discount on a future order. As explained in our email, having reviewed the photographs, dispatch records, and delivery information, we were satisfied that the doughnuts were produced, packed, and delivered as intended, and we were therefore unable to offer a refund.

As a goodwill gesture only, we invited you to visit our Selfridges concession if you are ever in London, where we offered two freshly made doughnuts so you could experience the product as it is intended to be enjoyed.

You are correct that our AI chatbot previously provided incorrect information regarding sugar sachets, and I personally followed up to apologise and clarify this ahead of your delivery so you were well informed. We have actively corrected this to ensure our messaging is consistent and clear going forward.

As a fully gluten free, dairy free, and egg free bakery, our products do not mirror traditional doughnuts, particularly when reheated, and we recognise they may not suit every preference.

We appreciate you taking the time to leave feedback, and your comments have been shared internally to help us improve both communication and customer experience.

Noté 5 sur 5 étoiles

Diana is a queen

Firstly, the doughnuts are to die for. Unbelievably delicious. Secondly, the staff are all so helpful and lovely - Diana has served me twice and has been an absolute joy to chat to on both occasions.

19 décembre 2025
Avis spontané
Logo de Borough 22 Doughnuts

Réponse de Borough 22 Doughnuts

We will make sure this gets back to her! Thank you so much!

Noté 5 sur 5 étoiles

Best of box

Bought for a gift and cannot fault them 🤩

26 novembre 2025
Logo de Borough 22 Doughnuts

Réponse de Borough 22 Doughnuts

Thank you so much, glad they were enjoyed!

Noté 1 sur 5 étoiles

£29 odd for 5 doughnuts from the…

£29 odd for 5 doughnuts from the counter in selfridges.
The doughnuts were all stale / dry and heavy. Got to be the worst gluten free doughnut I’ve ever had they all ended up in the bin.

7 décembre 2025
Avis spontané
Logo de Borough 22 Doughnuts

Réponse de Borough 22 Doughnuts

Sorry to hear about your experience. We've looked into this and have started to introduce multiple drops to help with product quality

Noté 5 sur 5 étoiles

Top tier!

Top tier doughnuts. Too tier taste. Top tier customer service. Basically, just top tier!!

14 novembre 2025
Avis spontané
Noté 5 sur 5 étoiles

Worth the hype!!

I first tried the doughnuts at the shop in shop at selfridges and loved them so much I ordered a box for delivery. I was a slightly sceptical at first with how they might taste after a days transit, but after following the reheating instructions they were just as good.

28 octobre 2025
Noté 5 sur 5 étoiles

So glad I tried these

So glad I tried these. So nice to be able to have a donut that tastes so good, but completely safe to eat. Will be ordering more. Delivery was also excellent and came on day I chose.

30 octobre 2025
Noté 5 sur 5 étoiles

Really tasty fried doughnuts

Really tasty fried doughnuts - my girlfriend loved them - she hasn't been able to have fried doughnuts since being diagnosed coeliac.

24 octobre 2025
Avis spontané
Noté 2 sur 5 étoiles

Are they costing you that much?

Was in London for the weekend and looked into getting some donuts.
They are devine!!!! But your prices are extremely high. £30 for 6 without delivery where no allergen donuts are £1 for 5. I just can't justify that amount for a treat. We already pay double or more for all our food!

19 octobre 2025
Avis spontané
Logo de Borough 22 Doughnuts

Réponse de Borough 22 Doughnuts

Thanks for taking the time to look us up and for your kind words about our doughnuts.

We completely understand that food prices are a real pressure right now, especially for families managing allergies — it’s something we’re very aware of and live with ourselves.

Our doughnuts are made in a fully dedicated gluten-, dairy- and egg-free bakery, with specialist ingredients, strict allergen controls and small-batch production. That level of safety, care and certification comes at a significantly higher cost than products made in shared facilities or mass-produced alternatives.

We know we won’t be right for everyone, and that’s absolutely okay — treats should always feel like a choice, not an obligation. We’re here for those who value the peace of mind, craftsmanship and flavour that come with what we do.

We really appreciate you taking a look and wish you all the best.

Noté 2 sur 5 étoiles

Not worth it

They are honestly quite pricey for what they are and even after following their instructions to reheat the donuts they still tasted kinda raw in the middle. The box was all battered up too (which i know is the delivery company and not them) i even had fruit flies in the box when i opened it. I tried to msg them about my issues and had no reply.

21 septembre 2025
Avis spontané
Noté 5 sur 5 étoiles

From Delivery Drama to Delicious Delight

I ordered YumYums as a celebration gift for my gluten-intolerant girlfriend, marking an important milestone. The anticipation was high, but fate clearly had a sense of humour. The delivery was taken in by our neighbour’s cleaner, who, with the best of intentions, had no idea the neighbours were away on holiday for three whole days. By the time the package resurfaced, the YumYums were tragically beyond saving.

Enter Maya at Borough 22, who could not have been more gracious. After hearing the tale, she arranged for a brand-new box to be sent out the very next day. Talk about turning despair into delight.

When the fresh batch arrived, Borough 22 truly saved the day. The look on my girlfriend’s face after that first bite said it all, not only were they worth the wait, but the flavour was simply sensational. They became the sweetest possible centrepiece for her milestone celebration.

If anyone is on the fence, trust me, one bite and you’ll wonder why you waited.

1 octobre 2025
Noté 5 sur 5 étoiles

What an incredible product.

What an incredible product.
Since being diagnosed coeliac I have desperately missed doughnuts and Borough 22 has brought them back into my life!
Delivery was efficient and the product arrived with instructions showing how to look after them - it’s very very easy!

24 septembre 2025
Noté 5 sur 5 étoiles

Excellent doughnut

This was my second purchase, after buying Yumyums first time around.
The doughnuts e so tasty that I’ve just eaten the last of these delicious doughnuts

24 septembre 2025

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