Pfida Avis 

So Taimour has been helping me as I wrap my head around how this whole thing works and I'm getting there, thanks to their keen and lay-it-all-out replies. God bless them. I hope that when all has been said and layed out, and their advice is what helps me to reach my goal, god gives to them tenfold.

Pfida markets itself as “fair”, “ethical” and “transparent”. In order to verify these claims and before committing myself, I requested a copy of their contracts. I wanted to see for myself how they would put their principles into practice. They refused to share their contracts. We are supposed to take their word for it. That is neither transparent nor ethical. They can and should do better than this.

I booked in a call to find out more about the GYS account and what I needed to do in order to qualify. I spoke to Arsalan Taimour, he was very helpful on the call and guided me to not only my answer but what else the company offers and how I can best benefit from the products. Would highly recommend this company for anyone looking to purchase their home riba free!

Good communication, prompt replies to queries, good customer service, most of all halal and ethical

Had a very good experience, customer support team was very helpful and clear 🙂

Amazing experience
Very nice customer service and the people have your best interests at heart !

I've interacted with the company, and explored home financing and investment products. It comes across as a ethical and impactful fintech. I've had a pleasant experience dealing with them and am happy to proceed with making an investment.

I am still on the waiting list but support has been good so far. My queries are answered within 1-2 days. Taimour has been quick in responding.
Once the funds are deposited in the GYS Home account, a follow up is needed but confirmation is received within 5-10 days of the payment.
I'd prefer automated confirmation, a clarity on where exactly I stand in the queue, and a clear breakdown of the costs involved. Feedback has been given to PFIDA Support team. Looking forward to further improvements in the service.
JzkAllah khayr for offering an alternative to the traditional mortgages.

I would not recommend Pfida.

I knew Pfida involved a long waiting list, and I was prepared for that. But once my turn came, the experience quickly became frustrating. They lost track of my place in the queue, denied having any record of me, and made me wait again. From there, communication was slow, inconsistent, and only by email - many of which went unanswered.

Their review of my finances was excessively detailed, beyond what’s reasonable. Even after explaining everything line by line, I was asked to increase my deposit. I had already paid the application fee when they switched me to a “new product” without clearly stating the original product was no longer available. Timelines kept slipping—from an expected launch in early 2025 to early 2026.

This was particularly problematic as I was refinancing, with my mortgage term due to expire. Despite me explaining this repeatedly, there was a complete lack of urgency, flexibility, or understanding of my situation. They simply did not act at the speed required.

To be fair, the one decent thing Pfida did was refund my application fee promptly after just one chaser email. But that is the only positive aspect I can point to.

In the end, I went with another provider who could complete far more quickly and whose process was much more efficient and streamlined. Pfida’s concept may be strong and I don't doubt their good intentions, but their service is slow, disorganised, and lacking the urgency customers often need.

Alhamdullilah i managed to get the keys end of May 2025. I recieved the go ahead in august 2024 and found a house in oct 2024. I wasnt aware of stamp duty in the beginning - this couldve been made apparent - i can see this has been added onto the website. I wasnt made aware of the actual process initially too - this shouldve been provided without me requesting so via email. They also stated my solicitors did not meet the requirements - however they did (was frustrating) but pfida later agreed after pushing. The process was indeed very long - however i believe pfida were accomdating and were lenient in certain situations - brother raza ullah may allah bless him was a big help. My conveyancers were accustomed to islamic purchase plans like gatehouse - however the documentation and work from pfida was far more - if conveyancers arent happy with the process this can deter further people from going with pfida. After doing the survey for the property - i had to do an asbestos survey - this again wasnt made apparent in any documentation. I believe this has been added to the website. It took 8 months from getting offer accepted - which is mindblowing - i hope pfida has addressed the time scales and ensure robust process and transparency when buying the house. I love the flexibility of the app and ability to make changes easily to monthly payment and equity payments. I can see how much i save which is very good. Furthermore - really happy with the monthly target payment - it is very competitive in the current market - and completely halal too!

My recent interaction with Pfida's customer service was outstanding. A representative named Taimour was not only incredibly professional but also genuinely kind and helpful. He answered all my questions promptly and clearly.

It's great to see a company like Pfida that operates in a halal way, offering reliable financial solutions that truly favour and support its customers. I highly recommend them.

Contact by email was smooth. I got a response swiftly the same day and another the morning after. As a contact number starts to get rolled out through which Pfida can be accessed, customer service will only improve further.

After considerable reflection, I have made the final decision to divest from Pfida. It has been nearly three years since I first invested, and during this time, I’ve observed a recurring pattern of uncertainty and a lack of professionalism that has ultimately led me to conclude that Pfida is not the right fit for me at this stage.

Purchasing a home is one of the most significant financial decisions in a person’s life, and it requires clarity, stability, and trust. Unfortunately, I’ve found myself increasingly concerned with a number of issues that have undermined my confidence in Pfida’s process and practices.

One of the major concerns has been the abrupt policy changes, such as the requirement for the full deposit to be invested in the GYS account three months prior to the Decision in Principle (DIP) even though you can evidence you have the sum in your personal accounts. Sudden changes like this, without adequate communication or support for customers reaching the top of the waiting list, have raised serious concerns about the company’s long-term reliability. I challenged them on this, their rationale seemed to be constantly shifting - from ensuring a “smoother and more efficient progression and preventing delays” to “managing expectations and maintaining transparency”, I don’t think their own team even knew why this change took effect. After a lot of back and forth, my case was escalated and they eventually raised the DIP without the full deposit being in the GYS account.

My second point is the lack of professionalism and clarity in communications which was very disappointing. For example, a Decision in Principle (DIP) should, as standard practice, clearly outline the full cost breakdown of financing. While this is provided transparently by other Shariah-compliant providers, with Pfida, I only received this information after raising a query—and even then, it lacked clarity on the term length and required further follow-up. Similarly, I only became aware of the Stamp Duty Land Tax (SDLT) implications earlier this year after repeatedly raising the issue. A corresponding FAQ page was only added after these inquiries.

For those interested, the max they can finance me was £295,000 with a £65,000 deposit and expected stamp duty liability of £26,000. Therefore I’d pay rent on the £321,000 (£295,000+£26,000) and their costs were “undiscounted rent £1,673. This is payable if you do not pay your target monthly payment of £1,912. The target monthly payment is £1,912; this includes a discounted rent payment of £1,588 and an equity payment of £324”. (Notice how confusing their email response is) This gives a rental rate of around 5.95% for the discounted rent payment (they didn’t provide a term time and by this point I’d have given up.)

Just so everyone is aware, they recently ceased their current product offering due to legal changes—with no timeline or proactive communication to GYS customers and seem to still be onboarding customers and doing funding rounds. Despite their commitment to transparency, this shift has not been communicated appropriately at all.

Pfida have exit fees of 0.75% which I’ve requested to be waived due to my experience with them. I’ll update the review once I get a response from them on this point.

AVOID!!!

Our buyers that we accepted on our house back in Feb 25 were using Pfida which there has been nothing but delays upon delays, misleading communication and false timelines throughout.

We were told back in April it would take a maximum of 12 weeks for funds to be released in order to exchange and complete, we’re now sitting at the 15th week and have been told that it will be another 6 weeks!!!

As a result of this, we have now had our onward chain pull out causing our whole chain to collapse due to Pfida’s inability to keep to their promises.

If you are thinking of using Pfida, I would reconsider unless you want to upset your sellers and risk a sale falling through due to Pfidas inability and lack of communication.

If you are a seller considering accepting an offer from a buyer using Pfida, AVOID at all costs!!!

I started process with Pfida. My turn was in March but after a lot of follow up.Underwriting department send me an email that I can't get a home from Pfida because I am not a UK citizen. It was all of sudden like a bomb on my head and same evening I received an email on apology that the sending person was a new staff. When I reply that email to request not to give my case to new staff the senior underwriting staff got upset and asked me to take my deposit back. I have that email in my inbox. I strongly believe, my intention to deposit with pfida was to buy home in a halal way, not to take my money back after 2 years of waiting.

Finally after providing gaurantor and all documents I got DIP in May. After getting my DIP, underwriting emailed me that DIP is cancelled because they miscalculated my affordability. When I again provide proof of my income and my savings then they reinstate DIP. They took two weeks for this and Allah knows how my family and I spend those days in tense situation.

I also received an email from underwriting department of Pfida which states that if I delay my home purchase then very soon they are introducing new product which is beneficial for me. I can't understand why they asked me to delay the purchase even after
a- they issue DIP,
b- I selected a property,
c- preliminary check of property is approve by Pfida and
d- I already paid one thousand to realestate agent.( non refundable)

Now they told me that they will check my credit and anti money laundering check and it will take 4-8 weeks but my estate agent and other experts told me it is job of only one hour. I also google which conformed estate agent statement.

Everyday with Pfida is full with tension and I am not sure that I can buy home. But I am 100% sure if because of delay from Pfida I will lose my dream home then I will go for Umra with one point agenda and will hold the gate of Kaaba shareef and will do ask Allah to take my revenge from Pfida and their staff because I invested in Pfida for Allah.

UPDATES: Sorry for delayed update.
Head of underwriting department called me on 23/06/2025 of above comments of trust pilot. He was very kind to me during conversation. He gave me enough time to explain my concerns. After long discussion he reassured me that he will arrange a property survey ASAP. Next day I received an email from my underwriting person to pay 824 pounds for survey which I paid within an hour and survey has done on 30/06/2025 . Now I am waiting for survey report and will update my comments then.

Started with Pfida September 2023 and just had my money back (no house purchase, lost almost two years and 8 k in process trying and failing to buy two houses).

i am not saying dont join them but i will put a summery of the main point to be aware of before you do

1- they take 6-8 months to get the process done
2- very bad in communication (no number to call and very slow in answering emails)
3- rigid criteria and some of it is hidden for example they will say house needs to be 5 years old but they have criteria for new build and they did not share it with me till very late in the process.
4- you pay them 2k processing fees pulse all surveys and their lawyer fees on top of your lawyer fees
5- you pay company stamp duty even on your share of the house as the house in their name. this will be added to the house price when you buy it from Pfida
6- the lawyer IBW they recommend cant be trusted to act swift or be honest with you. he will keep promising actions and not deliver. the KUDDUS lawyer Forid Ahmed is much better although a bit more expensive. There wasn't a time for me to switch to Kuddus lawyer before pulling out of Pfida but i had a discussion with him. He seemed oriented and honest in his response not to be able to shorten the process much but with a clear plan to help smooth the process.
7- the rent is a fixed rate of 6% they will not tell you how it is calculated but it is a fixed rate from their share and not related to rent prices in your area
8- the CEO is a good man and if you contact him he will try his best to help
9-i was 5 weeks from finishing the second house purchase when the seller pulled out as they lost faith in the long process and with the lawyer recommended y Pfida.
10- Pfida are talking about a new product that might save time and money but it has not been finalized and i lost faith with them so i pulled out
11- i secured three more houses on top of the two we tried to purchase and failed. one of the three was rejected as Pfida has another house at the same street, one rejected as it was less than 5 years old although later on they showed me a new house criteria that this house met, and one they argued about getting the title before approving the house so i pulled out of Pfida
12- i paid all my deposit as i was very close to purchase the house so it was a big sum of money. they returned my money in less than a month after the CEO intervention

Very helpful and cooperative

Amazing job
Well informed and answering all the queries. A little delay in calling on the fixed appointment time, properly acknowledged the delay and apologized even though not in their control.

I invested a £1000 when I needed it back they said 3 months 5 months later i still don’t have my money emailed a few days ago again they said 48 hours well it’s been more then 48 hours it’s all good till you need your money back

I have been an investor in Pfida's GYS savings plan since September 2023, and more recently in the company itself.

They have a hardworking, sincere and highly ethically motivated leadership team dedicated to providing market-competitive home purchasing and savings products that are genuinely halal without compromise and in the true spirit of the shariah.

My experience with them has been exceptional throughout. Communications have been excellent, they have gone out of their way to accommodate bespoke requirements and to help in times of need, and most importantly, they genuinely listen to feedback and act upon it.

I notice that there has been some frustration recently e.g. with slow communications and also with some of their service providers, but I think it is also very important to note that not only have they acknowledged these issues, they have promised to address them.

Again, my experience with them has been that these are not just hollow promises - when issues do arise (as can arise with any relatively young company), they genuinely care and are very proactive in resolving those issues, and they are continuously striving to make their product the best it can be for the community as a whole.

We desperately need more genuinely halal and ethical products like these, and I would encourage all of us both to be patient with them while they iron out any hiccups along the way, and also to be proactive in supporting them so that they can continue to grow and help even more people purchase their home in a fair and ethical way who would not otherwise have been able to do so.