PLATINUM Pet Food & Care Ltd Avis 

I started feeding my dog PLATINUM a little while ago after hearing good things about it, and I have to say the difference has been really noticeable. From the very first meal, he took to it straight away – usually, he’s a bit fussy with kibble, but this he eats enthusiastically and finishes every time. The food itself looks and smells much fresher than many other dry foods we’ve tried, which instantly gave me more confidence in the quality.

One of the biggest changes I’ve seen is in his coat – it’s looking shinier, softer, and generally healthier. Friends and family have even commented on how good he looks. His energy levels also seem steadier; he’s more playful on walks but also settles nicely at home without seeming restless. Digestion-wise, things are much improved too: his stools are more consistent, and there’s far less tummy upset than before.

I also really appreciate that PLATINUM focuses on natural, high-quality ingredients rather than fillers. It feels reassuring to know I’m giving him something that’s not just tasty for him, but genuinely good for his health and wellbeing.

Overall, I’m really pleased with the switch to PLATINUM. It’s been a positive experience all round, and I’d happily recommend it to other dog owners who want a food that combines quality, taste, and visible results in their pup’s health.

My little old lady doggy loved the new food. She has been eating it for 1week now and her coat looks shinier and has more energy.

This is the only food that my dog will eat now 😀 he turns his nose up at any other food. I will be requiring more.

Really good, quality food. My dog absolutely loved it. Great nutrients and ingredients. Great easy to use and store packaging.

I received this food to test for free with my dog in return for a honest review for a trnd project. Well my dog loves the food. He eats it with joy, doesn't leave a crumb. Quality food indeed. It keeps fresh and looks more natural then "normal" kibble. Would definitely recommend.

Amazing food, the bowls are licked clean

It smells quite strong (the wet food) however the collie has spoken and he really enjoyed it! Happy doggy with no preference : he enjoyed the chicken and the duck flavour!

Great cat & dog food, good price and fast free delivery.

Willow absolutely loved this food. Its a 5 Star from us. Really nice dog food, my pup adores it! It's really helped with her skin issues as her coat is the best I have seen it. After a month on this food has made her so energetic
It did give her a bit of smelly wind at first and runny poo but that soon eased.Also as I poured it into a bowl the smell is much nicer than normal dog food!

I'll be continuing with this food - it's more expensive than what she was on previously but it's worth it.

I’ve been feeding my 2 dogs the dry food for the past 2-3 weeks, both are very fussy eaters but they’ve devoured this food!

Trixie loves Platinum wet dog food. She cleans her bowl thoroughly! Her coat looks shiny and definitely has more energy!
Great variety and will definitely be buying more in the future.

It was over whelming my dog can’t get enough of it

My dog really enjoyed this food, great ingredients, very high quality and trusted!

Truly fabulous!! My fussy cockapoos eat this with zero hesitation! Such a large quantity to feed both of my dogs from one carton. Healthy & filling ingredients. I am so happy and will continue to purchase platinum!

I tried this product for free as part of a trnd project. My 9 year old jack Russell terrier enjoyed this food very much. He has no eyes but that doesn't stop him eating his favourite food which seems to be this one. His digestion is greatly improved and he seems to be very happy on the food. I may have to purchase this food because I think he may be addicted. Overall a very good and healthy dog food suitable for all types of dogs.

My dog loved the food and didn’t leave any in the bowl. He enjoyed the smell and taste

Excellent. Both my dogs are loving the food. Seem in really good health on it. Always keen for food time and eat the food with gusto.

Best dog food I give my.puo and he really love the dry foid.

I’ve been really impressed with Platinum Iberico Dry. What stands out to me is how much fresher it feels compared to ordinary kibble. It has this semi-soft texture and meaty smell that actually makes sense when you read about how it’s cooked gently in its own juices. My dog clearly notices the difference too - the bowl gets emptied straight away, even though he’s usually a bit fussy.

I also like that it seems easier on the stomach. No bloating, firmer poops, and generally better digestion since switching. His coat is shinier, and he seems to have more energy, which makes me feel like the food is really doing its job.

Overall, I’d say it’s one of the few dry foods that feels genuinely high-quality, almost like a step between raw/fresh and kibble. It’s become a go-to for me, and I honestly feel good recommending it.

I'm writing this on behalf of my dog Eric, as he's not very good with technology.

I'm a very picky eater when it comes to something new. It often takes me a while to get fully used to something even during transition periods.

But not with Platinum dry food, I just love it and didn't need any transition period! Just straight switched from my regular kibble to these delicious meaty bites. My owner also says that it's one of the best smelling dog foods and that it smells of a rich Marmite-y Gravy.

My toilet times have also been good, with no real change in smell or amount.