Aura have been wonderful from the beginning to the end. The staff, especially Nadine, who was our main contact, are so kind, caring and easy to talk to. Everything was explained, and we were informe... Voir plus
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Aura have been wonderful from the beginning to the end. The staff, especially Nadine, who was our main contact, are so kind, caring and easy to talk to. Everything was explained, and we were informe... Voir plus
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Spoke to Rowena who was friendly and helpful. When I emailed questions Matthew kindly responded. I felt reassured that I was in capable hands. Obviously, I can't say what the process is like once t... Voir plus
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The whole experience of making my own funeral arranevergements, was so easy by AURA,l was never uneasy or feard in anyway at all.They are going to do my will next Graham Hay
I lost my mum a little sooner than expected, so was suddenly faced with organising her final journey (she’d made it very clear she didn’t want a funeral). I compared prices with the 2 major companie... Voir plus
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Aura is a family-run, five-star-rated provider of direct cremation plans, helping families across mainland Britain secure peace of mind for their future. We offer affordable, prepaid funeral plans with no hidden fees, ensuring everything is taken care of when the time comes. Our mission is to make end-of-life planning simple, clear, and approachable. With a focus on trust, transparency, and compassion, we guide our customers through the process, providing all the details they need to make an informed decision that they're comfortable with. At Aura, we believe that planning ahead shouldn’t be overwhelming or expensive. That’s why we include all essential services in one low price, offering financial security and reassurance for you and your loved ones. We also provide time-of-need services for families who require immediate assistance, offering dignified and affordable direct cremations without compromise. Our caring team is here to guide you every step of the way, ensuring everything is handled with care and sensitivity during a difficult time. Rated highly for our caring approach and exceptional service, we are proud to be trusted by thousands of families to deliver affordable, dignified, and stress-free funeral arrangements.
Studio One, Bunkers Hill Farm, GU7 1UP, Surrey, Royaume-Uni
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Don't hassle you.
Customer service impeccable.
Everything explained when convenient to me.
Friendly and respectful at all times.
No pressure.
Documents sent via email and also in writing and sent via courier.
Excellent.

Réponse de Aura
Aura made up the cremation plan for my brother , and were very helpful and the staff had the patience of Job getting it done - highly recommended

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No hard sell at all ,gave me plenty of time, answered all my questions and explained in depth such a lovely lady Zoe, she was very friendly highly recommend. Rang few other companies 1st who were very pushy and none stop calling . So that's why I went with Aura xx

Réponse de Aura
I was a little worried about planning my funeral. So many companies all around the same price. I wanted one that would listen to my wishes not ship me off miles away making it impossible for family and whoever wanted to see me off able to attend. I also wanted a family run business not a big company, who may not care as much. Reading all the brochures I rang Aura and after chatting to the lovely young man, I was reassured that I could be cremated locally and at a reasonable time of day. There are so many things to think about and different plans have different restrictions so it’s important to get it right. Jimmy had not rushed me, listened to me and answered all my questions. Then let me think about it until I was ready. No pressure no rush no hard calling. I thought long and hard until I had all the information I needed. I spoke to my children and they all agreed that they would be the best. So I went with them paid for my funeral and got all the paperwork in a folder so it could be safely put away with my will. It is such a load off my mind, knowing that there will be no arguments about costs or etc. Even after buying my plan I had another thought so I rang Aura to ask if my children needed guidance with what to do as they will never had to organise a funeral before would they get help. Jimmy said that they have Angels who would be there for them and help them to arrange prayers or music etc. I was also told that if any time I had a worry or question that I must give them a call and they will be happy to help.
I would highly recommend you give Aura a call and judge for yourself.

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Easy & concise not rushed & now have peace of mind.Felt listened to & choose a plan that suits me.Great customer service.

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I have finally purchased my funeral plan with Aura and it’s a great weight off my mind. The plan I have purchased is exactly what I wanted.
I have looked at other companies for quotes, but as they always say you will be contacted by phone, I have rejected them immediately.
Aura have stated that I won’t be contacted unless requested and they have done exactly that.
A lovely lady did contact me when I requested and took my order, a lovely company with a perfect package for me, no mither and no constant phone calls trying to make a sale.
Thank you Aura I feel like a weight has been lifted now I have purchased my plan.

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It took me weeks of searching it came between pure and aura both people who I was speaking to were really nice, I felt more at ease with aura and really pleased that I chose them most important to me was no pressure selling and no unkind remarks about other companies I am eighty years old everything was explained to me that I understood

Réponse de Aura
My Dad fought his terminal diagnosis for 18 months more than the 12 he was given, during this time he planned what he wanted. Ever the spendthrift he decided he didn't want the traditional cremation and decided on Aura. He checked in with us before his final decision and we agreed on the basis we could hold a memorial service for him. He passed recently and Aura were were compassionate and helpful and kept us updated on where Dad was and what would happen next.
They were a little scatty with some of the admin, I was a named individual but they couldn't seem to get match my address and phone number with me, they mixed it up with my mum and vice versa, there was also a point when I'd called them with info and it wasn't passed on within the team. Nothing major and it didn't impact but was a little frustrating.
There are several things that I noticed along the way if you or a family member are thinking about this service...
I live locally so I was able to see my Dad at peace at home before the funeral directors came. If you have family that would need to travel, there would be no opportunity to say goodbye their body.
It was odd not knowing when he was being cremated. We were initially given a rough timescale and assumed he'd just turn up again when it was done. Aura did actually call to let us know when he was booked into the local crem, but it was even weirder knowing when and where it was taking place without being there. I felt redundant.
Planning is a purposeful distraction process. We were able to plan a memorial service at our local church where he was active in his youth. It gave us something to focus on and we were able to write a eulogy, create a photo tribute and choose music. It gave us time together as a family to talk about him and we each had our moments of sudden realisation and grief would outpour. I don't know when that would have happened if there was no service to plan.
People wanted to pay their respects. People expect a funeral and it was initially uncomfortable explaining what Dad had chosen to well meaning friends and family who wanted to know when the funeral would be. Once we had enough info about the memorial service to share a plan that got easier, but it felt almost like we had to apologise to others whilst we were trying to grieve ourselves.
We actually had Dad's ashes back in time for the service and glad we did. For a while we didn't know if he'd be there and that felt really odd. I knew I needed a final moment of goodbye but I didn't know if it would be at the service.
There wasn't the sense of finality as a funeral where there is a coffin, however it was a celebration of his life with enough ritual to bring comfort. There is comfort in ritual - don't over look this!
Whilst initially I thought I needed the finality of seeing his coffin, and I was worried about the impact of not having that final moment, it meant I was saved the agony of watching my mum have her final moment in public, instead she was able to let go of her grief in private (but not alone), as both she and my Dad wanted.
Was an Aura cremation weird for those left behind? Yes, but I think the initial period after bereavement is weird regardless. Importantly it didn't deny us the opportunity for dignity and ritual, in fact it allowed us to craft our own experience that was right for our family at our most difficult time.
I'm sharing this because there is limited information about this kind of approach and I hope my observations on our experience will help others whose loved ones have chosen this path. It won't be for everyone and that's OK, but it was OK for my Dad and for our family despite my initial doubts.

Réponse de Aura
Aura helped me all the way to make a decision. They answered all my questions truthfully. Thank you to Aura for all your help.

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Easy to deal with. They were able to answer any questions I had. But importantly to me no hassling and gave me time to decide what I wanted

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No pressure conversations and no question too silly to ask. All concerns were reassured and I was happy to purchase all the plans for myself and parents

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Easy and efficient. Didi not hassle me with reminders. Friendly staff

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Painless Tracy excellent helpful and empathetic

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Matt was super professional and caring throughout our difficult conversation. It's not easy to prepare for a loved ones funeral even if hopefully it will be a while before I need to contact you. 10 out of 10for the way Matt handled it.

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Polite, well mannered, no pushy communication. Very pleased with all communication, and information given. Very clear and professional.

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I chose Aura for my funeral plan because of the ratings and its no-pester promise. Delighted to have done so. I never felt under pressure to make a decision, and wasn't subject to constant calls or emails. But when I had a question it was always dealt with promptly and professionally by Anne-Sophie. Communication was clear and courteous yet warm.

Réponse de Aura
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