Smithfashion Avis 

This company is a fake. Fake items, long delivery service because is coming from china. The tracking number doesn’t even register when you put in the details.
Trying to get a refund is like drawing blood from a stone. 22 emails I have sent to them requesting a refund as I wasn’t happy with the product and they send me the same email.
I have done what they have asked!!! All I want is my money back. Funnily enough I’ve tried reporting them to Trading Standards guess what?…. They don’t even have any associating with the UK just the name. Everything is China based. The telephone number they have put in their website it bloody useless.
I thought I was getting a good deal by Hoka Trainers from them but no I wasn’t wrong and now I’m down £60. There’s literally NO WAY I’m getting a refund.

Absolute con!!! Do not buy from these people. Ordered trainers which came after 2 weeks and were wrong size. I Have sent 4 emails requesting refund process and they have ignored my request and each time they reply saying item has been delivered, without any refund process attached The Telephone number is from abroad and they do not answer. Stay away from this company!!!

No ability to track order. Do not order from here

I ordered two pairs of trainers from smithfashion.co.uk, which presents itself with all the confidence of a British retailer — .co.uk domain, prices in pounds, the lot. What it neglects to mention, until your package takes a scenic route across several thousand miles of ocean, is that it's shipping from China. A small detail they apparently forgot to include anywhere prominent on the website. Terribly sorry for the oversight, I'm sure.
They did, to their credit, provide a tracking number. This tracking number was, by any measurable standard, completely fictional. It tracked nothing. It went nowhere. It was the digital equivalent of a shrug. Four days in, having received neither shoes nor any evidence that shoes would ever materialise, I requested a refund. They declined. Not apologetically, not with any useful explanation — they simply declined, presumably because refunding customers would interfere with their core business model.
The only way I got my money back was by filing a claim with my credit card company — a process that should be entirely unnecessary when dealing with what presents itself as a legitimate UK retailer. The credit card claim, incidentally, worked perfectly. Unlike the tracking number, the delivery, the customer service, or any other aspect of Smith Fashion's operation.
Do yourself a considerable favour and spend your money somewhere that actually intends to send you something.

Appears to essentially be a scam. Apparently uk operation, but tracking pages seem Chinese, orders take ages to arrive and when they do items are missing or of very poor quality. Simply avoid.

I made the mistake of not checking first. Got fooled thinking it was a British company but it’s being shipped from China it’s now been 3 weeeks and nothing arrived and I am not even sure it will be real product anw! Since Brexit it the number of this fake British website but really it’s broke delivers from China without it being written is staggering and really frustrating! I will get my credit car company involved to sort this out now!

Do not buy from them it's a scam. Ordered hoka trainers, they never came and company uncontainable. They are theives and should be ashamed of themselves are there parents probably are. DO NOT BUY FROM THEM

Dreadful. Fake goods. From china. Masquerading as British. Do not use

Don’t trust this site and don’t buy anything from it. The tracking number won’t work and you won’t receive your goods. That is exactly what happened with my package. Payed for it but never received it back. And they do not do refunds. Phone number is fake and you will never receive any response from them.

Ordered a pair of Hoka trainers for my son, no response to emails, tracking info is rubbish. Avoid at all costs.

Do not order from these, the products are fake and you will no see a refund, it is a scam website. They are thieves.

Purchased two pairs of trainers in good faith with promise of fast delivery and easy returns Took 3 weeks to deliver, which clearly indicated that these were not uk based. When received, it was obvious the products are clearly counterfeit and are actually unwearable due to the way they have been made, the instep and heel support being incorrectly shaped. I have sent pictures of poor stitching and the fact that the branding direction differs on each trainer. Asked for money back and lo and behold, radio silence. AVOID AT ALL COST

Ordered a pair of size 4 hoka trainers for the wife on the 3rd may asked for a refund the next day after reading the reviews on trustpilot but no reply after email after email.
Got an email on the 11th to say they have been dispatched. Checked the shipping app and it hasn't moved. Biggest bs'ers selling fake goods.
I'll check on Trustpilot next time I order from sites I'm not to sure about.
Please don't do what I've done, once bitten as the saying goes!

AVOID TOTAL SCAM
False advertising. Unavailable to get in touch with. Phone doesnt work. Contact form doesn’t work. They send tracking updates with no information behind it. Goods finally arrived. Total fakes. Avoid at all costs.

It's a scam site don't buy any items from the smith fashion London I paid for order i got confirmation mail about the order and if I want to check the update order is not showing its scam site please do not get cheated by this site

Wish I'd done at least minimal research before ordering. You basically see a product in £ and a british website, then when you pay they obviously order some knock offs from China for buttons that takes months (if ever) to arrive. Just avoid. Lesson learned.

Don't buy from this company as its a scam that they trade in the UK.

Ordered items over a week ago have chased up via email as the telephone number provided does not work. My only saving grace is I ordered using my credit card so I will reclaim the costs back via the bank. The bank allows the retailer 15 days to deliver the goods but reading the other reviews I will nor accept delivery if they ever get delivered which is in doubt. Like everyone says DO NOT ORDER from these crooks complete SCAM.

Total scam. Never arrived, no contact what a joke

Training shoes took a long time to arrive (from China), and when they did they were the wrong size. Despite repeated requests by email (they do not answer the phone) I cant get my free return or refund. Also, shoes were fake