SON OF A STAG Avis 

I ordered some Paraboots and the delivery was quick and efficient. The shoes were too big, so I had a few email exchanges with Emerson who was very helpful.
I ended up going into the store as I happened to be in London and the team there were also very helpful and knowledgeable.
I would highly recommend a visit to the store, however their online support is also excellent.

Wonderful selection and very attentive staff

I think it's one of the best-stocked, most beautiful, and most knowledgeable stores in the industry in Europe. Extremely courteous staff, always helpful and highly skilled. I recommend everyone to shop there.
Top customer service

Wonderful experience shopping from Canada! Customer service team responded to a question right away and were super helpful. Package was delivered within days! I don’t get the pleasure of this level of service often, so I really appreciated it.

Great shop and everyone is super helpful.

I live in VA USA and there was a bit of a hic up w my internationnal order from the UK, but customer service stuck w me until we got it solved. they're great and Heimat is a wonbderful product, THANK YOU OSCAR!

I had an issue with my order and Emerson Warner did an amazing job helping me sort it. I was initially thinking of exchanging my order but decided not to. However, Emerson went the extra mile in the case i did!

I never shopped from this store before, First time I am placing an order. The communications with the team member Mr. Emerson has been a very pleasant and enjoyable experience. Absolutely friendly, professional & fast responding, they go all the way to make the purchase easy for you. I Highly recommend SON OF A STAG store, you won't be disappointed. Thank you my friends I am very grateful for you :)

Amazing customer service! My exchange was dealt with quickly by very friendly and understanding person. Thanks!

Great selection of heritage wear especially items from Japanese brands. Loving the short videos explaining and showcasing interesting products.

Would be great if they could put a model onsite (with height/weight stats) - this will benefit online customers immensely in choosing the correct size.

Special thanks to Emerson, was truly helpful in assisting me in getting a particular pair of jeans altered.

Helpful and friendly staff, and very good quality clothes (beware sizes are perhaps on the smaller side).

A mistake was made with the inventory for an item that I ordered, but Emerson from the team very quickly got back to me and provided a couple alternatives. They also made sure that I knew exactly what the alternative option I chose entailed and that I’d be as satisfied as possible with my choice. Truly excellent customer service and wonderful clothing curation.

Great service in shop and online. I recently made a purchase online and returned an item, but there was an issue with the courier. I contacted son of a stag and Emerson was very helpful in resolving the issue.

I recently ordered a jacket from Son of a Stag that turned out to be out of stock. The customer care team was remarkably proactive—they notified me right away and presented alternative jackets for me to consider. When I found that my size wasn't available in those options, they immediately canceled the order and issued a full refund.

The entire experience was smooth, transparent, and hassle-free. A special shout-out to Emerson Warner (Operations Assistant) for being so attentive, communicative, and helpful throughout the process. Top-notch customer service—I definitely recommend them!

I had a brilliant experience at Son of a Stag. I initially messaged them on Instagram about a jacket I was looking for, and they quickly let me know they had a couple available in the shop.

When I visited, I was looked after by Ben, who was genuinely welcoming, knowledgeable and passionate about the products they sell. The whole team clearly knows its stuff, and the shop is packed with stacks of exceptionally high-quality menswear.

I walked out with a fantastic jacket and have already ordered another online, which I’ll be heading back to collect this week. I’m a new customer, but Son of a Stag has definitely won me over. A great independent business with excellent products and genuinely helpful service.

Appalling service stay away - go to clutch Cafe or Rivet and Hide

I’ve spent upwards of thousands at Son of a Stag over the years, which makes the way I’ve been treated by certain members of staff all the more disappointing.

The younger employees have generally been perfectly pleasant and helpful, but the attitude of some of the older gentlemen in the store is, quite frankly, unacceptable. On more than one occasion I’ve been made to feel like a nuisance, spoken down to, ignored, or made to feel as though my being in the shop is an inconvenience. That is not customer service.

Regardless of how much a customer spends, everyone who walks through the door deserves to be treated with basic courtesy and respect. But when you have loyal customers who have spent thousands with your business, you would expect even the most basic level of appreciation rather than an attitude that makes people feel unwelcome.

What concerns me even more is that this isn’t something I’ve experienced or heard about just once. I’ve heard similar complaints from a significant number of other customers, so at this point it really does need to be addressed. When customers repeatedly leave a store feeling unwanted or looked down upon, eventually they will simply stop coming back and no amount of great products can compensate for consistently poor customer service.

Son of a Stag needs to take this seriously and address the attitude of certain members of its team. Retail is retail. No one is expecting to be treated like royalty, but customers should not have to tolerate being made to feel like an inconvenience for having the audacity to walk into a shop and spend their money.

The products and reputation of the store are good, but that reputation will only carry you so far. If this attitude continues, you will lose customers including loyal, long-standing customers who have already spent considerable amounts of money with you.

This needs fixing. Listen to your customers, address the problem, and remember that without customers, there is no business.

I have to say in contradiction of some of the reviews in that my experience of the online service has been exceptional both times I’ve used it. I’d recommend if you have a query to give them a call, the guys in the online team are super helpful. Emerson in particular was brilliant sorting me out with an item very short notice and extremely quick delivery. I won’t hesitate to shop here again.

The greatest selection of clothes I’ve seen (When I’m bored, I would browse through their catalog for hours). I was lucky enough to snatch the last Woodstock t-shirt, and I absolutely love it. I had previously emailed them about their selection of Lee Archives, which I didn’t end of buying, but they had really great customer service. The website is also one of the greatest I’ve seen, like they’ve really spend alot of time categorising  everything, I also really like the way they state under every item if we should size down/up or buy our usual size for tts. My only complaint would be for the headwear, because the head circumference isn’t measured, only the size is shown (One Size, MED-LRG etc.)

Sharing my experience after placing my first order with Son of a Stag. Unfortunately, it fell far short of what I would expect from a retailer selling items at this price point, especially compared with other premium stores I’ve used for years.

Ordering & Sizing
The website provides very limited support when it comes to choosing the correct size. There is only generic sizing guidance and no photos of models wearing the garments in specific sizes, which makes it difficult to judge fit—especially important when returns and exchanges are paid for by the customer. For expensive items, selecting the right size should not feel like guesswork.

Delivery Issues
The only delivery option available is DHL Express, which is a premium service and quite costly unless you qualify for free delivery. After placing my order, I received a delivery date from DHL and arranged to work from home. On the day, the driver falsely reported that they attempted delivery, despite the fact that I was home and received no Ring doorbell notification. Unfortunately, I’ve seen this behaviour from couriers before, but it should not happen when you’re paying for a premium service.

Because the nearest DHL depot is around 7 miles away from where I live in London—and as I was told over the phone by DHL, collection is only possible from depots, not from collection points, which are few and not located in urban areas—I had to arrange to work from home again the next day, which was not easy. I emailed Son of a Stag’s customer service on 19 May to report the issue, but never received a reply. The parcel was delivered the following day, so I would like to assume they saw that it was delivered and decided not to respond. Still, it is unprofessional not to acknowledge a customer’s message, especially when the service they paid for failed.

Customer Service
After receiving the item, I had a question about a potential fault and emailed customer service again on 21 May. As of today—after the return window has already expired—I still haven’t received any response. Thankfully, I also contacted the manufacturer directly, and they replied promptly and confirmed the item was not faulty. But the lack of support from Son of a Stag is unacceptable.

Overall
I cannot recommend Son of a Stag if you’re looking for a smooth, stress‑free premium shopping experience.

* Unreliable delivery despite being the only (and premium‑priced) option.

* Poor sizing guidance with no model photos to help determine fit.

* Costly returns and exchanges entirely at the customer’s expense.

* Non‑existent customer service even when issues are reported promptly.

For high‑priced items, the risk should not fall entirely on the customer. Yet their policies mean you effectively have to pay to try multiple sizes, or risk ending up with an expensive item that doesn’t fit properly.

In summary: Son of a Stag’s business model shifts all the risk onto the customer, and the complete lack of customer support makes the experience even worse. I do not recommend them.