I ordered some Paraboots and the delivery was quick and efficient. The shoes were too big, so I had a few email exchanges with Emerson who was very helpful. I ended up going into the store as I happ... Voir plus
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I think it's one of the best-stocked, most beautiful, and most knowledgeable stores in the industry in Europe. Extremely courteous staff, always helpful and highly skilled. I recommend everyone to sh... Voir plus
I never shopped from this store before, First time I am placing an order. The communications with the team member Mr. Emerson has been a very pleasant and enjoyable experience. Absolutely friendly, pr... Voir plus
I’ve never been this disrespected in my life - a staff demanded to look into my bag when I was just looking into my oversized bag for my camera. She gave me the dirtiest look and ushered for another s... Voir plus
À propos de l'entreprise
Écrit par l'entreprise
Globally Selected Men's Fashion and Lifestyle
Coordonnées de contact
9 Dray Walk, E1 6QL, London, Royaume-Uni
- 0207 247 3333
- customercare@sonofastag.com
- sonofastag.com
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Oscar saved my day with his great…
Oscar saved my day with his great guidance. I am happy to have a great Paraboot.
Their Customer Care representative…
Their Customer Care representative Carlos was quick to help make an edit to me order and was polite and respectful. Really happy with their level of service and attentiveness.
Very poor customer service
I ordered a couple of things yesterday, early afternoon, and paid for ‘Express next day delivery’ I couldn’t find any mention of a cut off time for next day delivery anywhere on the website, so felt confident I’d get my shirts today.
This morning, when I woke to no tracking info, I emailed asking if they’d been despatched, and said if they hadn’t, please cancel the order.
Sometime later I received a reply, saying I missed the cut off time, so they’d be coming out to me today, for delivery tomorrow. Ignoring my instructions to cancel.
This, it transpires, is because they don’t cancel online orders, as they’re too busy. They’d be a little less busy if they didn’t ship out orders that were just going to be returned straight back to them.
This is my first and last order with Son Of A Stag, there are plenty of retailers selling what they sell, and they do it in a much better way.

Réponse de SON OF A STAG
Racist Staff
I’ve never been this disrespected in my life - a staff demanded to look into my bag when I was just looking into my oversized bag for my camera. She gave me the dirtiest look and ushered for another staff to get me to surrender my belongings for checks when I’ve just been in the shop for a mere single minute. Got to be the worst shop I’ve ever stepped into in the UK. Sort your attitude out. Meanwhile, I wouldn’t recommend anyone to step into this shop - staff needs training and items are way overpriced.
Unstable staff & exorbitant prices—Do not recommend
The staff member kept talking about 'bacteria eating the jeans' and seemed frankly unstable. I was shocked to see they were selling Oni Denim for £300, when it's available for £170 from Denimio.
Needless to say, I made a sharp exit and won’t be returning
Oscar from Son of a Stag was super…
Oscar from Son of a Stag was super helpful in helping me find a pair of jeans that would fit right! 100% will order from Son of a Stag again :)
Great Hemming Service
Just had a pair of jeans hemmed. Great service & comms. Jeans back & looking good - hemming is perfect.
Thanks!
Exquisite Customer Service
I have been shopping with SOAS now for about a year or so having previously bought most of my japanese/rare denim pieces overseas or directly from the brand.
I had a bit of a nightmare with the sizing of my latest purchase that I made on Boxing Day, making use of the 10% discount code for subscribers.
Oscar was on hand immediately to support me with measurements and the return of my Full Count jacket so that it could be exchanged for another size. Due to me wanting to try my original purchase alongside the new size, I needed to place a new order which only complicated things due to the discount code but Oscar was on hand via email on a daily basis to work through this with me so I could ultimately end up with the right product.
Full disclosure too, I have been a pain in the a*s throughout the process and there have been a few other unforeseen obstacles in the way but again, Oscar was completely understanding, very responsive, co-operative and gave me as much time as I need to get everything sorted.
Cannot recommend highly enough, love visiting the store in person when I get chance but rest assured if you order online, these guys have you covered.
Thanks again for your help, Oscar.
Very knowledgable and helpful customer…
Very knowledgable and helpful customer service provided by Oscar..
Fantastic Service!
Oscar noticed I ordered two different sizes of the same shoe and reached out to help me select the correct size. He nailed it - the shoes fit perfectly and I couldn’t be happier. Thank you, Oscar!
What an amazing experience if had with…
What an amazing experience if had with Son of a Stag. I made a sizing mistake and when I reached out it was rectified immediately. The best customer service and support I’ve experienced with an on line retailer. I’m going to plan a trip to England just to visit the retail store
Carefully curated selection you can trust
If you’re looking for quality Japanese
denim, vintage workwear, or military reproductions, Son of a Stag in London is a must. The staff is knowledgeable, from brand history and aesthetic down to each individual piece. I’ve had the pleasure of working with Graeme several times now who is incredibly knowledgeable in filtering down the shop’s extensive inventory down to exactly what I’m after. Whether you’re on the hunt for a specific garment or in need of a wardrobe overhaul, Son of a Stag represents niche menswear culture at its finest: an intersection of style, quality, and functionality that is sure to excite even the most seasoned.
Special thanks for Oscar
Thank you Oscar for giving me a great shopping experience! An impressive and excellent online shopping store, highly recommended!
Extremely poor
Ordered supposedly in-stock jeans online and expected to receive the item a couple of days later (as suggested by the website).
One week later, after no contact and no real response to my customer service email, I receive a message explaining the size I ordered actually isn't in-stock. I agree to take a size larger and to receive them on a particular day. No further contact. Expected date of delivery passes. I email again asking for a refund. A few hours later I receive a dispatch update from DHL.
This has been such a protracted, annoying experience that probably isn't over yet (I'll still have to return these jeans). The customer service person Oscar seemingly tried their best, but overall it's been really poor and I'd struggle to recommend Son of a Stag in the future. Rivet and Hide and Redcast Heritage were both much better shopping experiences!
Expensive returns policy
Expensive returns policy: £6 delivery charge and £6 return postage for a single item.
Son Of A Gun -- they're good!
Can't fault Son Of A Stag for their impeccable service. More than once, they've personally called me or gone beyond the call of duty to rectify any small issue with my order. So, that, coupled with their excellent stock of top quality men's apparel make them a five-star retailer! A particular mention goes to Oscar, who took customer service to a whole new level this weekend. Thank you!
Amazing store with incredible service
Amazing store with incredible service. I just ordered a pair of paraboots to NYC and they were packed and shipped by SOS within 48hrs. Had a small hiccup with DHL stateside and the Son of a Stag representative, Oscar, went above and beyond to help me resolve this.
5 more stars to Oscar alone! He was professional and efficient in dealing with the tariff/border issues and the shoes were delivered the same day it was resolved.
I could not be more happy with my purchase from Son of a Stag and Oscar really made it that much better. I will be ordering from them again!!
Overall good experience.
I had a good experience with this shop overall.
I initially encountered an issue with my order and gave them a 1-star rating because the customer service was bad and refused to fix the issue.
However, once their e-commerce director, Chad, got involved, everything turned around. He was eager to resolve the problem and even processed a partial refund on a Sunday night!
His dedication really stood out, and I’ll definitely be shopping here again.
Best Menswear in the U.K
Best Menswear in the U.K. Hands down. Products amazing. Staff amazing. Specially note to Linda.
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