Direct Line Avis 

35 421
•
TrustScore 4.5 sur 5

4,3

Bien que nous ne vérifiions pas les affirmations individuelles, car les avis reflètent l’opinion personnelle des utilisateurs, certains avis sont accompagnés du statut « vérifié » lorsqu’il est possible de confirmer qu’une interaction avec l’entreprise a eu lieu. En savoir plus

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Lisez les avis des autres

Noté 4 sur 5 étoiles

Put eSure, my previous provider to shame! Direct Line were available and helpful and offered the same level of cover for just over half the price of eSure. eSure were rude and couldn't have cared less... Voir plus

L'entreprise a répondu

Noté 5 sur 5 étoiles

One disappointment is having to do the dance every year to achieve the best price. I’ve been using DL for many years and like the customer service and policy cover. Most surprised how much I saved a c... Voir plus

L'entreprise a répondu

Noté 4 sur 5 étoiles

I am always surprised that these surveys are asked for. I could have just ignored the email. Considering that I used a comparison site for best option for my need I did 90/95% of admin. Compa... Voir plus

L'entreprise a répondu

Noté 5 sur 5 étoiles

It was a very easy process from start to finish. Everyone I spoke to were very helpful and my repair was done and I was given a complimentary car while mine was repaired. It was a very stress free ex... Voir plus

L'entreprise a répondu

À propos de l'entreprise

  1. Compagnie d'assurance
  2. aussi dans
  3. Assurance auto
  4. Compagnie d'assurance animaux
  5. Compagnie d'assurance habitation
  6. Compagnie d'assurance voyage

Écrit par l'entreprise

Direct Line has been insuring cars for 40 years. From small beginnings, we’re now one of the UK’s biggest insurers, with more than 10 million customers. We offer a range of products, including home, pet, and business insurance, that you can get online, on our app, or over the phone. For many years, we prided ourselves on only dealing directly with customers, but as insurance has evolved, so have we, and you can now buy some of our policies on Price Comparison Websites. We always put our customers first, that’s why we make it easy to manage your insurance online so you can spend more time on the things that matter.

Direct Line

Écrit par l'entreprise

Direct Line began an insurance revolution. We started from scratch in the UK in April 1985 with a single product – car insurance, and just one way for our customers to buy – over the telephone. It was a revolutionary time as out went the middlemen, the forms and the jargon. In came speed, simplicity and a common‐sense human touch. And today we’re still revolutionising insurance. We have over ten million customers and a broad range of products and services over the phone and on the Internet.

Coordonnées de contact

4,3

Excellent

TrustScore 4.5 sur 5

35 k avis

5 étoiles
4 étoiles
3 étoiles
2 étoiles
1 étoile

Demande des avis aux clients

Cette entreprise invite régulièrement ses clients à laisser des avis, qu’ils soient positifs ou négatifs.

Chez Trustpilot, nous privilégions le contenu écrit par des personnes réelles. Cependant, cette entreprise a accès notre outil de réponse assisté par l'IA pour l'aider à rédiger ses réponses.

Comment cette entreprise utilise Trustpilot

Découvrez comment les avis de l’entreprise sont collectés, notés et modérés.

4,3

Tous les avis

(35 421)

7 602 avis reçus au cours des 12 derniers mois

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Les entreprises sur Trustpilot n’ont pas le droit d’offrir des incitatifs ni de payer pour masquer des avis. Les avis reflètent l’opinion des utilisateurs et non celle de Trustpilot. En savoir plus

Noté 5 sur 5 étoiles

Excellent coverage

Fantastic and trusted insurance company

29 octobre 2026
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Réponse de Direct Line

Thank you for your wonderful support and kind words, Alex. We really appreciate it. Angelina

Noté 4 sur 5 étoiles

Found the experience very…

Found the experience very straightforward and easy to follow online .

28 octobre 2026
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Réponse de Direct Line

We are delighted to hear that you found our online process so simple and user-friendly to navigate. Thank you for sharing your positive feedback with us, Josephine! Angelina

Noté 4 sur 5 étoiles

Great competitive price and all cover…

Great competitive price and all cover needs met.

29 octobre 2026
Avis spontané
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Réponse de Direct Line

We are delighted to hear that we provided a great competitive rate and met all of your coverage requirements. Thank you for sharing your positive feedback and giving us a four-star rating, Martin. Angelina

Noté 1 sur 5 étoiles

If your after help Avoid Direct line like the plague!!!

Today went online to go compare the market looking for car insurance so an online new customer quote .
Get an hour and a half being sent round in circles with the online pages being very unhelpful and not straight forward and very hard to navigate.
The website had a fault so I called the direct line phone number and like everything these days the telephone numbers are not easy to find. First I got put through to the automated service which apparently doesn’t understand English ,Eventually I got through to the most unhelpful person on gods great earth. I explained that there was something wrong with the online service and you would of thought that being a new customer they would of bent over backwards unfortunately I encountered a rude unpleasant individual who wouldn’t help at all , even after explain I needed help several times .
Because it was an online quote he as a telephone service had no interest at all guiding me through the problems on their own website and told me that they wouldn’t know how to help
So I put the phone down and called back again explaining that I needed help only to find another rude and extremely in help person again !!!!
If this is how they treat new customers I dread to think how they treat existing customers.

DIRECT LINE NEED TO GET THEIR ARSES BACK TO THE SCHOOL OF POLITENESS AND HELPFULNESS FOR ANOTHER TERM.
Sometimes the older and challenged people on this earth need a little help at online forms And as a company your staff should be there to help.
YOU AS A COMPANY SHOULD BE ASHAMED AT THE LACK OF HELP YOU SHOWED ME AND MY PARTNER TODAY !!

SHAME ON YOU DIRECT LINE
BIG BLACK DISGUSTING UNHELPFUL STAR 4 YOU 💩🙁☹️☹️

29 octobre 2026
Avis spontané
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Réponse de Direct Line

Hi Simon, thank you for taking the time to share your experience with us. We're really sorry to hear about the difficulties you faced when trying to get a quote, and it's disappointing to learn that you felt unsupported both online and over the phone.

We understand how frustrating it must have been to encounter issues with the website and then feel that you weren't given the help you needed when you contacted us. This isn't the experience we want anyone to have, whether they're a new or existing customer.

Please send us a private message using the link below, and we'll be happy to investigate your concerns further.

Thank you for bringing this to our attention, and we hope to have the opportunity to look into this for you. Angelina

m.me/directlineuk

Noté 2 sur 5 étoiles

The company should stop using Activate…

The company should stop using Activate Accident Repair in Nottingham. Twice, they returned my car in a state declared by my mechanic as dangerous to drive.

29 octobre 2026
Avis spontané
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Réponse de Direct Line

Hi Lynn, thank you for taking the time to share this with us and bring it to our attention. We're sorry to hear about your experience.

Please contact our claims team on 0345 246 0609, and they'll be able to look into this further for you and discuss any concerns you have. Angelina

Noté 5 sur 5 étoiles

Good service

Good service. Competitive pricing. Very helpful when I had to make a claim.

22 octobre 2026
Avis spontané
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Réponse de Direct Line

Thank you so much for the wonderful feedback, Bernice. We're delighted to see that you enjoyed our great rates and found our team to be supportive and efficient during the claims process. Angelina

Noté 5 sur 5 étoiles

Easy to order and cost effective

22 octobre 2026
Avis spontané
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Réponse de Direct Line

It's lovely to see you found our ordering process straightforward and that you were happy with the great value we provide. Thank you for sharing your positive feedback, Calum. Angelina

Noté 5 sur 5 étoiles

Easy to navigate through the site and…

Easy to navigate through the site and select what i needed as cover. Of course total price helped my decision. The App is easy to use.

22 octobre 2026
Avis spontané
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Réponse de Direct Line

We're delighted to hear that you found our website simple to navigate and that our competitive pricing helped you make your decision. It is also fantastic to know that you are finding our app easy to use. Thank you for sharing your positive experience, Mario! Angelina

Noté 1 sur 5 étoiles

45 minutes waiting for someone to…

45 minutes waiting for someone to answer a phone. My time my money. Employ more people. Bots cant handle evrything

29 octobre 2026
Avis spontané
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Réponse de Direct Line

Hi Angus, thank for sharing your feedback. We're currently experiencing a much higher volume of calls than usual, but please be assured that our teams are working hard to answer every call as quickly as possible. We understand how frustrating long wait times can be and apologise for any inconvenience caused. Angelina

Noté 5 sur 5 étoiles

A high rated policy at a competitive ..

A high rated policy at a competitive rate.
Easy to set up through Confused.com.

29 octobre 2026
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Réponse de Direct Line

We're pleased to hear that you secured a highly-rated policy at such a competitive rate. It is also wonderful to know that the setup process through the comparison site was smooth and straightforward for you. Thank you for sharing your positive feedback, Ian! Angelina

Noté 5 sur 5 étoiles

Very good price & very easy to insure…

Very good price & very easy to insure my car

29 octobre 2026
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Réponse de Direct Line

Thank you for sharing your wonderful feedback, Dave! We're delighted to hear that you got a great deal on your car insurance and found the process of setting up your policy straightforward. Angelina

Noté 5 sur 5 étoiles

Price was reasonable and website was…

Price was reasonable and website was easy to navigate.

26 octobre 2026
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Réponse de Direct Line

We are so pleased to hear that you found our website simple to navigate and enjoyed our great value, Owen. Thank you for taking the time to share your positive feedback with us! Angelina

Noté 2 sur 5 étoiles

Boomarded with emails 😕

Recently tried to renew my car insurance and was rejected 😔😔😔. Other parties were fine for quotes. On top of this I constantly receive between 5/10 email which are ridiculous!! Specially I was with them before.

29 octobre 2026
Avis spontané
Logo de Direct Line

Réponse de Direct Line

Hi, thank you for taking the time to share your feedback with us. I'm sorry to hear we weren't able to offer you cover this year, and I appreciate this must have been disappointing. We hope you'll consider us again in the future.

Regarding your comments about our emails, there should be an 'unsubscribe' option at the bottom of any marketing email. Clicking this will allow you to opt out of receiving future marketing communications.

Thanks again for your feedback. Angelina

Noté 1 sur 5 étoiles

Identity theft or fraudulent activity

I received a letter from Direct Line (DL) informing me that you were merging with Aviva. However, the letter contained several errors in my personal details, including incorrect capitalisation of my name and an incorrect town in my address. As I do not currently hold a policy with Direct Line, this immediately raised concerns about potential identity theft or fraudulent activity involving my personal information.

I contacted Direct Line to clarify the situation, but the experience was extremely frustrating and concerning. I was passed between multiple departments and had to explain the issue repeatedly. On two occasions, I was disconnected, and I spent over two hours trying to obtain a clear answer.

I requested to speak to a manager but was told that none were available. I then asked to speak to the complaints department, only to be transferred to yet another department. Despite the letter being clearly addressed to me, albeit with errors, the staff I spoke to were unable to locate any policy linked to it and could not explain why the letter had been sent in the first place.

I remain extremely concerned that someone may have taken out a fraudulent insurance policy using my name and address. After spending over two hours trying to resolve this matter, I have received no clear explanation or reassurance.

It did not help that I was speaking with an call centre clearly based in India, where I had to constantly speak each word phonetically due to the language barrier, which also added to my frustration.

I consider this a serious matter involving the potential misuse of my personal information, compounded by the poor customer service and lack of accountability I experienced.

28 octobre 2026
Avis spontané
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Réponse de Direct Line

Hi Andrew. We're sorry to hear about what's happened, as that's not the level of service we aim to provide. We really don't want to leave you feeling this way. Can you message our customer service team on the link below, so they can look into this further? Rach


m.me/directlineuk

Noté 5 sur 5 étoiles

Very competitive price compared to my…

Very competitive price compared to my previous company at renewal. Could actually speak to customer services and also get insurance papers in post in physical form, which is what I want.

27 octobre 2026
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Réponse de Direct Line

Hi Christine. We're glad you enjoyed your experience with our competitive pricing and helpful customer service team. Rach

Noté 5 sur 5 étoiles

good communication easy to understand

good communication easy to understand. I do not have a printer to print out policy there was no problem in sending one in the post and it is easy to understand
thankyou

27 octobre 2026
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Réponse de Direct Line

Hi Alan. We're pleased to hear that you found our communication clear and straightforward. Rach

Noté 5 sur 5 étoiles

I explained my problem straight away…

I explained my problem straight away all worries were taken away from me.
Evert part of my clain was completely stress free

3 août 2026
Avis spontané
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Réponse de Direct Line

HI Margaret. We're absolutely delighted to hear that we could take the worry away and make your entire claim process completely stress-free. Rach

Noté 1 sur 5 étoiles

Absolutely appalling to use

Absolutely appalling to use, getting through to someone to speak to was next to impossible (to buy a policy) and then they needed a policy number to be able to sell me the policy in the first place. What?

28 octobre 2026
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Réponse de Direct Line

Hi Mr Hackett. We're sorry for the frustrating experience you had trying to purchase a policy, as that's no the level of service we aim to provide. Can you follow the link below, and send our customer service team a message so they can look into this further? Rach

m.me/directlineuk

Noté 5 sur 5 étoiles

It was very easy to go through the…

It was very easy to go through the questions and muti choice answers

28 octobre 2026
Avis spontané
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Réponse de Direct Line

Hi Daniel. We're so pleased you found the process of navigating the questions and selecting your answers to be straightforward and simple. Rach

Noté 5 sur 5 étoiles

great customer service at a fair price

great customer service at a price which is not too scary. no they are not the cheapest but the service was excellent and the questions answered helpfully. changes I needed to make were done without fuss and in a very helpful way

23 octobre 2026
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Réponse de Direct Line

Hi Philip. We're delighted to hear that you experienced such excellent customer service. It is wonderful to know that we could accommodate your changes smoothly and provide great value for your money. Rach

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